Speaking Your Brand: Public Speaking Tips and Strategies

Carol Cox

It's time to escape the expert trap and become an in-demand speaker and thought leader through compelling and memorable business presentations, keynotes, workshops, and TEDx talks. If you want to LEVEL UP your public speaking to get MORE and BETTER, including PAID, speaking engagements, you've come to the right place! Thousands of entrepreneurs and leaders have learned from Speaking Your Brand and now you can too through our episodes that will help you with storytelling, audience engagement, building confidence, handling nerves, pitching to speak, getting paid, and more. Hosted by Carol Cox, entrepreneur, speaker, and TV political analyst. This is your place to learn how to persuasively communicate your message to your audience.

Episodes

Mentioned books

Mar 24, 2020 • 59min

165: How to Repurpose Your In-Person Presentation into an Engaging Webinar with Carol Cox and Diane Diaz

Have you attended a boring or poorly done webinar? Tune into this episode to hear webinar audience engagement in action! This episode is the audio from a live webinar we did last week. If you’d like to see the video recording with the slides, register at https://www.speakingyourbrand.com/webinar/. With many of us having speaking engagements and in-person workshops postponed or canceled because of Covid-19, offering webinars or virtual workshops can be an excellent way to provide value to your audience. You don’t have to start from scratch when creating your webinar content. Instead, repurpose your in-person presentation. However, there are several important differences between in-person and virtual presentations.. In this episode, you’ll learn about: Selecting your webinar topic Structuring your webinar Avoiding content overload Keeping your audience engaged What to put on your slides and how many to have Tech and prep We’ve done nearly a thousand online webinars and virtual events over the past 10+ years. About Us: The Speaking Your Brand podcast is hosted by Carol Cox, joined in this episode by one of our speaking coaches Diane Diaz. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/165 Join our “Webinar Idea to Launch” LIVE online program: https://www.speakingyourbrand.com/work-with-us/launch/ Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Diane Diaz = https://www.linkedin.com/in/dianediaz Related Podcast Episodes: Episode 116: 16 Ways You Can Use Your Signature Talk with Carol Cox Episode 117: [Coaching] Turning Your Signature Talk into a Lead Generation Webinar with Lorena Klingel

Mar 17, 2020 • 28min

164: Mindful Leadership in Uncertain Times with Puja Madan

I don’t know about you, but for the past week, I’ve been checking the NYT website and my Twitter feed WAY too many times a day, as we all struggle to understand what the impact of COVID-19 (coronavirus) will have on us, our families, our businesses, and our communities. My friend Puja Madan, who is an expert on mindful leadership for entrepreneurs and business executives, has been sharing really helpful posts and videos on LinkedIn. I invited Puja for an impromptu conversation we recorded a few days ago to talk about: The two brains we have and deciding which will dominate As leaders, being mindful of and reducing emotional contagion and herd mentality As a speaker, specific strategies you can use when events you’re speaking at have been canceled or postponed How you can use this time for curiosity and creativity and being careful not to feel like you have to be especially “productive” or “efficient” Register for Our Free Webinar: How to Repurpose Your In-Person Presentation into an Engaging Webinar or Virtual Workshop With many of us having speaking engagements and in-person workshops postponed, offering webinars or virtual workshops can be an excellent way to provide value to your audience. You don’t have to start from scratch when creating your webinar content. Instead, repurpose your in-person presentation. However, there are several important differences between in-person and virtual presentations. Join us on our free live webinar where you’ll learn about: Selecting your webinar topic Structuring your webinar Avoiding content overload Keeping your audience engaged What to put on your slides and how many to have Tech and prep We’ll answer your questions too! Register to join us live or get the recording at https://www.speakingyourbrand.com/webinar/. About My Guest: Puja Madan is the founder of The Mindfulness Map and an award-winning leadership coach and consultant. Her signature framework is designed to improve business performance and wellbeing at fast-growth companies using mindfulness, data and behavior analysis. Originally from India, Puja brings over 15 years of experience in business leadership and mindfulness to spark the full potential of leaders and organizations. Her work has been featured in the Huffington Post, Thrive Global and MindBodyGreen. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/164 Puja’s website: https://www.mindfulnessmap.com/ Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Puja Madan (guest) = https://www.linkedin.com/in/pujamadan/ Get our LinkedIn for Speakers online masterclass at https://www.speakingyourbrand.com/linkedin. Join our Master Your Speaking program at https://www.speakingyourbrand.com/mastery. Related Podcast Episodes: Episode 7: Finding Your Unique Message to Stand Out with Puja Madan [Coaching]

Mar 10, 2020 • 26min

163: A Feminist Approach to Public Speaking with Carol Cox

As I’ve worked with nearly 200 women over the past few years, I’ve seen how the same things trip us up, as well as what liberates us as women - our voices and our stories. Have you ever attended an event, heard a speaker, and thought, “I could give just as good as, if not a better, presentation. Why am I not up there?” Have you ever shied away from submitting to speak at a conference or pitching yourself for a paid workshop because you don’t feel like you’re expert enough? Lack of confidence, imposter syndrome, self-doubt, the critical inner voice can all prevent us from putting ourselves out there or from talking about what we really want to talk about. I’ve been a self-proclaimed feminist since high school and have Bachelor’s and Master’s degrees in women’s history and gender studies. Yet, until recently, I haven’t seen how feminism applies to how we show up as speakers. In this episode, I’m sharing the beginnings of a feminist framework I’m developing around public speaking. Being a feminist speaker has nothing to do with your content - you don’t have to be talking about feminist theory or only to women. It’s about truly finding our voices as women that have been buried under the scripts we think we’re supposed to act from - and making room for the voices that haven’t had opportunities to be heard. It’s about relationship and connection, equality and liberation. Listen in to hear 3 ways you can start adopting a feminist approach to your speaking now. I’ll do a future episode where I dig more into the feminist framework I’m developing, so be sure to subscribe to the podcast. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/163 Sign up for our free 7-day challenge #ChoosingWomensVoices at https://www.speakingyourbrand.com/challenge or text the word SPEAKING to 33-777. Connect with me on LinkedIn: https://www.linkedin.com/in/carolcox Join our Master Your Speaking program at https://www.speakingyourbrand.com/mastery. Resources Mentioned: Book co-authored by Carol Gilligan: “Darkness Now Visible: Patriarchy's Resurgence and Feminist Resistance” Emma Gonzalez’s March for Our Lives speech: https://youtu.be/u46HzTGVQhg Article on political scientist Rachel Bitecofer: https://www.politico.com/news/magazine/2020/02/06/rachel-bitecofer-profile-election-forecasting-new-theory-108944 Related Podcast Episodes: Episode 91: Visibility Works: From Local Speaking to TED.com to a Book with Tammy Lally Episode 127: Developing Confidence in Public Speaking Episode 162: Why We’re #ChoosingWomensVoices – and You Should Too with Carol Cox and Diane Diaz

Mar 3, 2020 • 34min

162: Why We're #ChoosingWomensVoices - and You Should Too with Carol Cox and Diane Diaz

I was listening to a well-known, very popular male podcaster a few months ago and he put me over the edge when he said something like this (I'm paraphrasing): "Some people tell me I should have more diverse guests - women and people of color - but I don't think that should be a criteria for who I invite. I want the best person on a given topic no matter their gender or race." And at that moment, I hit stop, unsubscribed, and deleted his show from my podcast app. 🤯 (You'll hear who it was and more in this episode.) I do have to thank him for partly inspiring the #ChoosingWomensVoices challenge we're running this month to raise our awareness of the voices we listen to (and read), from podcasts and books to movies, tv, and news to our specific industry. How many are women? Is there diversity within those women's voices? Are there women podcasters/authors/experts you can find to augment (or replace) the male voices? You may be wondering: why does it matter if the content I listen to or read is from a woman or a man? That’s what we’re talking about on the podcast as well as during the challenge. In this episode, Diane Diaz and I talk about: What’s just as important as visibility is our actual voices as women and what we’re saying: “If you can see it *and* hear it, you can be it.” Although there are more women in higher-profile positions than ever, we're still hitting that glass ceiling. Why is that? There are many factors, but one is literally the voices we hear. The history of women being shamed, ridiculed, threatened, even harmed and killed for speaking up. This continues even today: GamerGate, harassment on social media, women in politics. Women’s actual voices are criticized as being shrill, nagging, whining, too angry, too emotional or not emotional enough. The positive impact that collective women’s voices can have, as we've seen in movements like Black Lives Matter, #MeToo, and #TimesUp. What we can do about it by being more intentional with the voices we choose. Unsilencing ourselves and developing the confidence to do so. Join the Challenge! To sign up for our #ChoosingWomensVoices challenge, go to https://www.speakingyourbrand.com/challenge or text the word SPEAKING to 33-777. During the challenge, you'll receive an email prompt each day for 7 days with a short activity, along with recommendations. We'll also be asking you to share the women's voices you've found during the challenge. You can start the challenge any time - we’ll be repeating the 7 days each week in March. About Us: The Speaking Your Brand podcast is hosted by Carol Cox, joined in this episode by Diane Diaz, one of our speaking coaches. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/162 Sign up for our 7-day challenge #ChoosingWomensVoices at https://www.speakingyourbrand.com/challenge or text the word SPEAKING to 33-777. Connect on social media: LinkedIn = https://www.linkedin.com/in/carolcox Instagram = https://www.instagram.com/carolmorgancox Twitter = https://www.twitter.com/carolmorgancox Diane Diaz = https://www.linkedin.com/in/dianediaz Related Podcast Episodes: Episode 92: Deconstructing My TEDx Talk: Why We’re Uncomfortable with Women in Power Episode 94: Speaking and Showing Up Powerfully as Women Episode 97: Thinking Bigger: I Get Coached On-Air by Geraldine Carter

Feb 25, 2020 • 45min

161: Mindset and Negotiation Strategies for Speakers with Latesha Byrd [Mindset Series]

Join me for an insightful conversation with my guest Latesha Byrd, a speaker, podcaster, and the founder of Byrd Career Consulting, a consulting agency that provides professional and executive career coaching. Latesha and I talk about: Figuring out what you want to be known for The identity shift that Latesha went through when she left one career to go into an entirely different field Why and how Latesha re-birthed her own brand and what the results have been Mindset strategies we can use to put ourselves out there: “Marry the process, not the outcome” Really good tips on how Latesha diversifies her social media content How Latesha gets speaking engagements and how she handles requests for free speaking Pricing and negotiating your speaking fees Join Our Challenge! Women's voices should carry equal weight, authority, and expertise. Join us in the #ChoosingWomensVoices 7-day challenge to bring awareness to and expand who we listen to, from podcasts and books to news, movies, and more. Sign up for free at https://www.speakingyourbrand.com/challenge/ or text the word SPEAKING to 33-777. About My Guest: As a career designer, speaker and consultant, Latesha Byrd - Founder and CEO of Byrd Career Consulting, is on a mission to help millennial professionals turn their dreams into careers that will allow them to live life on their own terms. Her work is centered at the intersection of career empowerment and life visioning. She founded Byrd Career Consulting, a consulting agency that provides resume makeovers, LinkedIn makeovers, interview coaching and executive career coaching. She partners with professional organizations, nonprofits, universities and corporations to deliver keynotes and workshops centered around people engagement and upward mobility, and provides coaching, with a range of clients including Black Enterprise, United Negro College Fund, Wake Forest University and the Urban League. She’s also an Adjunct Faculty at the North Carolina A&T State University, and a Certified Life and Career Coach. She also hosts a weekly career advice podcast with Living Corporate, The Link Up With Latesha. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/161 Latesha’s website: https://www.lateshabyrd.com/ Living Corporate, a podcast for black and brown professionals at work. Sign up for our 7-day challenge #ChoosingWomensVoices at https://www.speakingyourbrand.com/challenge or text the word SPEAKING to 33-777. Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Diane Diaz = https://www.linkedin.com/in/dianediaz Latesha Byrd (guest) = https://www.linkedin.com/in/lateshabyrd/ Connect on Twitter: Carol Cox = https://www.twitter.com/carolmorgancox Latesha Byrd (guest) = https://www.twitter.com/latesha_byrd Related Podcast Episodes: Episode 68: Getting Paid to Speak and Negotiating Speaker Fees Episode 105: Tips for Speakers: From Negotiating Your Fee to Opening Your Talk Episode 132: 7 Reasons Why You Aren't Getting Paid to Speak

Feb 18, 2020 • 36min

160: Shifting Your Sales Mindset and Strategies for Greater Success with Reena Philpot [Mindset Series]

How would you like a bucket of leads at your business doorstep every day? Sounds great, right? Well, maybe not. This conversation with sales expert Reena Philpot is going to revolutionize the way you look at sales. I’ve gotten to know Reena over the past 2 years, and we worked together a few months ago to create her signature talk. The sales insights and approaches she shared with me while we created her talk were so profound that I started using them myself - and have seen the results. In this episode, Reena and I talk about: Why more leads coming to you is *not* the answer Why and how Reena hand selects 90% of her clients The power of truly identifying the need a prospect has - Reena shares a great story about her dad The difference between marketing and sales Common sales mindset issues and how to shift them for higher sales Feeling good about the sales process Join Our Challenge! Women's voices should carry equal weight, authority, and expertise. Join us in the #ChoosingWomensVoices 7-day challenge to bring awareness to and expand who we listen to, from podcasts and books to news, movies, and more. Sign up for free at https://www.speakingyourbrand.com/challenge/. About My Guest: Reena Philpot is a sales coach with 25 years of experience in sales. She and her husband own and operate a successful office equipment dealership in Kentucky that they started in their garage 17 years ago. Reena enjoys working with others helping them become successful and confident with their sales process. She believes it’s better to pick your clients when possible rather than waiting on them to come to you. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/160 Reena’s website: https://reenaphilpot.com/ Sign up for our 7-day challenge #ChoosingWomensVoices at https://www.speakingyourbrand.com/challenge or text the word SPEAKING to 33-777. Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Diane Diaz = https://www.linkedin.com/in/dianediaz Reena Philpot (guest) = https://www.linkedin.com/in/reena-philpot/ Get our LinkedIn for Speakers online masterclass at https://www.speakingyourbrand.com/linkedin. Related Podcast Episodes: Episode 133: Authentic Selling at Your Speaking Engagements with Nikki Rausch [Money Series]

Feb 11, 2020 • 37min

159: What Holds Us Back and What Can Propel Us Forward with Stephanie Harter [Mindset Series]

How do you know when you’re ready for the next big thing, to make a change? Do you feel that you need to learn more, become more of an expert? Or are you the type of person who’s willing to learn while leaping? I’m joined by my friend and incredible coach Stephanie Harter, who’s made a few leaps herself over the years. We talk about what prompted her career changes, whether she felt ready, and what mindset strategies helped her and could help you. Stephanie has great energy, so you’ll be inspired by this conversation! Women's voices should carry equal weight, authority, and expertise. Join us in the #ChoosingWomensVoices 7-day challenge to bring awareness to and expand who we listen to, from podcasts and books to news, movies, and more. Sign up for free at https://www.speakingyourbrand.com/challenge/. About My Guest: Stephanie Harter is the co-instructor of the online Vegan Nutrition Health Coach Certificate course, award-winning author of the book The Skinny On Eating Like You Give a Damn, and the host of the popular Eating Like You Give a Damn podcast where she interviews experts, innovators, and celebrities about the global movement towards a plant-based future. As a vegan visionary and certified coach, Stephanie works with vegan, vegetarian, and plant-based coaches and wellness professionals to set the foundation to their online practice, earn a full-time income while living a freedom-based lifestyle, and make a big impact in the world for people, animals and our planet. Stephanie is also a sought-after speaker on vegan leadership and business development for health coaches. You’ll likely find her raising everyone’s energy at a personal growth event, helping out at a farm animal sanctuary, or kickboxing at her local gym in St. Petersburg, FL. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/159/ Stephanie’s website: https://www.eatinglikeyougiveadamn.com/. Stephanie’s Instagram: https://www.instagram.com/eatinglikeyougiveadamn/ Listen to Stephanie’s podcast “Eating Like You Give a Damn” https://www.eatinglikeyougiveadamn.com/ Carol’s interview on Stephanie’s podcast: http://eatinglikeyougiveadamn.buzzsprout.com/377237/1632292-12-speaking-tips-for-epic-vegan-outreach-carol-cox Sign up for our 7-day challenge #ChoosingWomensVoices at https://www.speakingyourbrand.com/challenge or text the word SPEAKING to 33-777. Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Diane Diaz = https://www.linkedin.com/in/dianediaz Get our LinkedIn for Speakers online masterclass at https://www.speakingyourbrand.com/linkedin.

Feb 4, 2020 • 33min

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