The Next Big Thing

Recently almost every business has brought up how they strive to be more sustainable and eco friendly.. But what does that really mean? The Co-Founders of The Good Side Danielle Selig and Anna Niedermeyer have built their brand around the belief that you can be sustainable without compromising the customer's experience. The Good Side was created just a little over a year ago while two friends grabbed a cup of coffee. Since then, these two have seriously set the bar high for putting sustainability and the consumer first. Below you will see a glimpse of what was discussed but when I say "plus so much more" I mean it! You will learn: (Plus so much more!) What goes into naming a new brand. The non negotiables that went into creating their products. How outsourcing can help your business run more smoothly and what they decided to outsource. The difference between prelaunch and the launch. You will learn what goes into both and how it can be challenging if your skill set is more equipped for one vs. the other. You will also lean how to navigate the learning curves. What goes into finding a good manufacture and that it is okay to stand your ground and fire when needed. How this brand continues to stay professional and still give their personal touches, like having conversations with their customers and asking for real feedback. What you can do as the consumer to hold other brands accountable. You are going to hear several ways that you can tweak your business, products and packaging to make it more sustainable and eco friendly. Why they decided to remove certain wording like "anti-aging" from their marketing. Make sure to use the discount and treat yourself to one of their beautiful products - Code - 20% OFF - NEXTBIGTHING Shop - https://good-side.co/ (https://good-side.co/) Follow on Instagram - https://www.instagram.com/goodsideofficial/ (https://www.instagram.com/goodsideofficial/) Contact us - hello@thenextbigthingpodcast.com Follow us on Instagram - https://www.instagram.com/thenextbigthingpod/ (https://www.instagram.com/thenextbigthingpod/)

When you think about marketing, what is the first thing that pops into your head? Social Media.. Right? We are going to expand your thought process on what exactly Marketing is and how you can utilize several tools to give your future clients a better experience therefore they are more likely to purchase from you. Make sure to pay attention, because this episode is FULL of tactical take-aways that you can start implementing today. In Today's episode our Host Sam Ogborn dives into why she left her corporate job, started her marketing agency, launched her E-commerce business and the tools she uses daily to drive more sales. For anyone that has worked in a corporate environment it is safe to say that it can be difficult to learn or to be taught skills outside of your job title. This was a big driving force as to why Sam knew she needed to take her business full time. Sam was interested in the science behind SEO, how to rank in google and how to show up when people searched things. This curiosity has followed Sam from her corporate job to now her two businesses. As a marketing agency Sam wanted to offer other forms of marketing outside of just social media. However she did not have the experience under her belt quite yet. This is when she decided to launch her E-commerce business. This gave her the ability to better understand how to leverage SEO, paid ads and tools that we will list next! In the second half of Today's epsidoe Sam goes over some of her favorite tools and gives personal advice on what she has learned from running her own E-commerce business. https://www.tidio.com/ (https://www.tidio.com/) This is a platform that allows you to live chat with your potential customers. You are able to help them with questions and guide them towards a decision! This option is relatively cheap compared to the other options. Sam's favorite feature is that you can create custom flows and utilize chat bots! If you have not listened yet, check our our interview all about chat bots to better understand how they work : https://podcasts.apple.com/us/podcast/how-you-can-automate-save-time-and-make-more-money-in/id1521182895?i=1000536247240 (https://podcasts.apple.com/us/podcast/how-you-can-automate-save-time-and-make-more-money-in/id1521182895?i=1000536247240 ) https://www.dailykarma.com/ (https://www.dailykarma.com/) This platform allows people to donate to charities through your Shopify site! There are several ways that you can set it up. Daily Karma has stated that using this service actually helps with conversion ratios, because your customers love that they are able to give back to the world. https://www.hotjar.com/ (https://www.hotjar.com/) This platform records your website visitors! It allows you to see what people are clicking on and how long they are spending on certain sections. From there you are able to make critiques where needed from the data you collect! You will also learn: How to use paid ads and the different ways to build trust with them. The best email marketing practices and how to successfully catch people when they abandoned their cart with a chat bot. Why having a mobile website is important and how you can simplify the process. How to set up a flow that will prompt your website viewers or customers to leave you a review. Hope you enjoyed this episode!! Like always, please shoot us over an email if you have any feed back or if there is a topic or brand you'd like us to bring onto the show! If you haven't had the chance yet we would greatly appreciate it if you'd leave us a review! Contact us : hello@thenextbigthingpodcast.com Follow TNBT on Instagram : https://www.instagram.com/thenextbigthingpod/ (https://www.instagram.com/thenextbigthingpod/)

Are you really paying attention to your calling? Are you ready to build a thriving community of like-minded, passionate individuals? It's safe to say in business, especially entrepreneurship you can feel confused and alone. It can feel like you are going through the ups and downs without anyone to vent to, get advice from, or better yet, celebrate wins with! But, what if you were able to team up with other like-minded driven women that are on the same journey as you? In today's episode Gesche Haas, Founder of Dreamers and Doers shares how she has successfully gathered thousands of extraordinary women into what she calls an "entrepreneurial ecosystem". This membership has continued to grow quarter after quarter. Gesche prides herself on doing things the right way and holding herself and her membership to very high standards. She shares tips on how you can do the same! What makes Gesche's group so impressive is the fact that she encourages the members to work together vs. spamming one another. The Host of The Next Big Thing, Sam gives you a personal testimony on how Dreamers and Doers has impacted her business and allowed her to connect with many other female entrepreneurs! PR opportunities and high-impact resources are just a few other examples of how Gesche takes her membership to the next level. What you will learn: How Gesche grew her membership from only a few women to thousands. The perks and disadvantages of hosting your membership on Facebook. The membership site that Gesche uses and why she decided on that one versus others. Tips on how you can ensure you have a successful group membership. How to know if a group membership is right for you and your business. If you found value in today's episode make sure to screenshot and share it with a business bestie! Better yet, if you share this episode to your Instagram story make sure to tag us so we can say "Thank you!" Your support means the world!! Links: Learn about Dreamers and Doers - https://www.dreamersdoers.com/membership (https://www.dreamersdoers.com/membership) Apply to join Dreamers and Doers - https://dreamersdoers.typeform.com/to/mIh1D0?typeform-source=www.dreamersdoers.com (https://dreamersdoers.typeform.com/to/mIh1D0?typeform-source=www.dreamersdoers.com) Subscribe to the Newsletter mentioned in Today's show - https://www.dreamersdoers.com/digest Follow Dreamers and Doers on Instagram - https://www.instagram.com/dreamersdoers/ (https://www.instagram.com/dreamersdoers/) Follow Gesche on Instagram - https://www.instagram.com/geschehaas/ (https://www.instagram.com/geschehaas/) Contact us - hello@thenextbigthingpodcast.com Follow The Next Big Thing on Instagram - https://www.instagram.com/thenextbigthingpod/ (https://www.instagram.com/thenextbigthingpod/)

Chatbots are the future of marketing and e-commerce. Is your brand ready? In this episode, we'll uncover how you can automate, save time and make more money in your business today using bots. School Of Bots Co-Founder Natasha Takahashi debunks so many fears about using chatbots to communicate vs. speaking one-to-one with your customers. She explains how utilizing chatbot technology will actually ensure a more pleasant experience for your customer. Her mission is to accelerate the growth of chatbot marketing and positive customer behavior around the tech. School of Bots is the leading training resource for creating successful chatbots! What you will learn today: What is a chatbot and the different platforms you can use them on. Debunking the fear of "my customers only want to talk to me" and how bots can enhance the experience. How to monetize social media without devoting your entire life. Using chatbots to do market research and troubleshoot where your potential customers fall off in your sales and marketing funnels. We really hope you enjoy today's episode, we sure did! Like always please make sure to share with a fellow business owner to help them grow! In the links below you will find our email, shoot us an email if there is anyone specific you'd like to be featured on our show. We love to hear your feedback! Links: Contact Natasha - Natasha@schoolofbots.co Follow Natasha on Instagram - https://www.instagram.com/schoolofbots/ (https://www.instagram.com/schoolofbots/) Visit School of Bots - https://schoolofbots.co/roi-with-chatbots (https://schoolofbots.co/roi-with-chatbots) Contact us - hello@thenextbigthingpodcast.com Follow The Next Big Thing on Instagram - https://www.instagram.com/thenextbigthingpod/ (https://www.instagram.com/thenextbigthingpod/)

The twists and turns of Rani's story are remarkable. Rani goes from what she thought was her dream job working at The Food Network to taking her experiences and creating a business that combined her two loves, travel and food. Rani believes that travel should be accessible to all and prides herself by helping everyone enjoy themselves regardless of the type of traveler you are. The only exception is you are NOT allowed to be a picky eater! That is not to say that her story doesn't have a few bumps along the way and you'll appreciate the honesty that this interview brings. What to expect in this episode: 1) Insight into how taking one person's advice slowed down Rani's growth at the Food Network. 2) How to travel without killing your bank account. 3) Rani's advice for the entrepreneur trying to take the more unconventional path. Links - Sign up for Rani's newsletter, sign up for a trip, or reach out for a custom or on-demand trip : https://www.cheemastravel.com/contact/ (https://www.cheemastravel.com/contact/) Follow Rani on Instagram - https://www.instagram.com/cheemastravel/ (https://www.instagram.com/cheemastravel/) Follow us on Instagram - https://www.instagram.com/thenextbigthingpod/ (https://www.instagram.com/thenextbigthingpod/) Email us your episode suggestions - hello@thenextbigthingpodcast.com

I am sure that you have heard the term funnel before regardless of what ever type of business you run. But, are you utilizing them to their full potential or simply paying 5 bucks and going about your day hoping someone buys something one day? Melissa Litchfield BREAKS IT DOWN during our interview. She is an Ad Agency Owner who specializes in funnels and ads for course creators. It's safe to say she knows her stuff! She not only gives away tons of juicy tips and tricks, but she simplifies the process and makes it digestible. Melissa and her team help clients have insanely successful launches and in today's episode she shares step by step how you can start using ads and funnels in your business so that you can do the same! What you will discover this week: How to get the most out of your ads. How to use your funnel to take your audience from unaware to ready to buy. What you should do before marketing your product or service with a funnel. What many people do wrong when they start to use ads and funnels. And always if you enjoyed today's episode and found value please make sure to screenshot it and tag us on Instagram @Thenextbigthingpod so that we can personally say THANK YOU!! Follow Melissa on Instagram - https://www.instagram.com/litchfieldmedia/ (https://www.instagram.com/litchfieldmedia/) Book a call with Melissa - https://www.litchfieldmedia.org/ (https://www.litchfieldmedia.org/) Follow us on Instagram - https://www.instagram.com/thenextbigthingpod/ (https://www.instagram.com/thenextbigthingpod/) Contact Sam - www.thenextbigthingpodcast.com/

What if one of your hobbies or passions turned out to be your greatest business idea? Especially after 2020, many entrepreneurs are trying to figure out the most "profitable" business based on trends and forecasting. But maybe your side interests could actually materialize into the next big thing. In today's episode, Sam chats with Elizabeth Finkelstein, the co-founder of Cheap Old Houses and Circa Houses about everything from following your bliss to scaling a major brand. You'll learn how Elizabeth's tenacity and persistence helped take what felt like a side passion into a full-blown success story. What You Will Discover This Week: Where Elizabeth's passion for old houses came from. Whether or not Elizabeth believes old houses are money pits. What Elizabeth believes are the biggest old home buying misconceptions. The biggest piece of advice Elizabeth has for every entrepreneur. Subscribe to Cheap Old Houses: https://www.cheapoldhouses.com/ Search The Marketplace on Circa: https://circaoldhouses.com/ Follow Cheap Old Houses on Instagram: https://www.instagram.com/cheapoldhouses Contact Sam: https://www.thenextbigthingpodcast.com/

What if you had a genius idea for a platform that could revolutionize the way people shop - but you didn't have the technical background to bring it to life? This week, Sam chats with Kristine Locker, the founder of Chrome extension Locker. Locker brings your virtual wishlist to life so you don't have to constantly worry about a million open tabs or dead links. In this episode, Kristine shares her journey and how she was able to bring together her idea with developers who filled in the technical gaps. What You Will Discover This Week: Why Kristine studied real estate finance in college. The tipping point when Kristine decided to become a full-time entrepreneur. The worst piece of advice that Kristine received during her entrepreneurial journey. How you can run a technology company without having a technical background. Download Locker: https://www.wantlocker.com Follow Kristine on Instagram: https://www.instagram.com/kristinelocker Follow Locker on Instagram: https://www.instagram.com/wantlocker Contact Sam: https://www.thenextbigthingpodcast.com/

Does your brand know what it takes to build and maintain a community? Have you thought about starting a community but are nervous about backlash, ethics, or bad apples? Today on the podcast Sam chats with April MacLean, Senior Community Manager at Hubspot. April oversees one of the powerful, thriving communities of entrepreneurs online called Trends - and today she's talking about the behind-the-scenes strategy it takes to keep community members happy and engaged. Sam and April also talk about marketing terminology, Seth Godin, and getting an alt MBA. If you're ready to learn more about community management then this is the episode for you. What You Will Discover This Week: How April went from dance to community management. Why Seth Godin has had such a major impact on the way April thinks about marketing and consumer behavior. How to manage a community without having your emotions in the driver's seat. Why Sam Parr of Hubspot's Trends is a fantastic leader. April on LinkedIn: https://www.linkedin.com/in/aprilmaclean Join the Trends community: https://www.trends.co Contact Sam: https://www.thenextbigthingpodcast.com/

Are you getting the ROI from Instagram that you'd like for your business? Do you feel defeated when a post doesn't perform as well as you thought it would? The emotional rollercoaster of Instagram has people reconsidering whether or not spending time on the platform is really worthwhile. And people are leaving faster than you might think. Today on the podcast Sam chats with close friend Sara Alter of Moment Consulting about what's happening with Instagram, how to use the platform to your benefit, and how to consider the impact the app has on your day-to-day. If you're finding difficulty in motivating yourself to use Instagram for your business or even for your personal account, you might find yourself nodding quite a bit during this episode! What You Will Discover This Week: How Sara started her Instagram account and what inspired her business name. What is currently going on with Instagram and why the platform is changing. Whether or not followers really matter and how to prevent yourself from being on the fast track to burnout. How we can all still use Instagram and other social platforms to truly grow. Sara on Instagram: https://www.instagram.com/momentconsulting Sarah's website: https://www.moment-consulting.com Contact Sam: https://www.thenextbigthingpodcast.com/