I Launched An eCommerce Business. Here’s How I’ve Grown Sales with Host Sam Ogborn

When you think about marketing, what is the first thing that pops into your head? Social Media.. Right? We are going to expand your thought process on what exactly Marketing is and how you can utilize several tools to give your future clients a better experience therefore they are more likely to purchase from you. Make sure to pay attention, because this episode is FULL of tactical take-aways that you can start implementing today. In Today's episode our Host Sam Ogborn dives into why she left her corporate job, started her marketing agency, launched her E-commerce business and the tools she uses daily to drive more sales. For anyone that has worked in a corporate environment it is safe to say that it can be difficult to learn or to be taught skills outside of your job title. This was a big driving force as to why Sam knew she needed to take her business full time. Sam was interested in the science behind SEO, how to rank in google and how to show up when people searched things. This curiosity has followed Sam from her corporate job to now her two businesses. As a marketing agency Sam wanted to offer other forms of marketing outside of just social media. However she did not have the experience under her belt quite yet. This is when she decided to launch her E-commerce business. This gave her the ability to better understand how to leverage SEO, paid ads and tools that we will list next! In the second half of Today's epsidoe Sam goes over some of her favorite tools and gives personal advice on what she has learned from running her own E-commerce business. https://www.tidio.com/ (https://www.tidio.com/) This is a platform that allows you to live chat with your potential customers. You are able to help them with questions and guide them towards a decision! This option is relatively cheap compared to the other options. Sam's favorite feature is that you can create custom flows and utilize chat bots! If you have not listened yet, check our our interview all about chat bots to better understand how they work : https://podcasts.apple.com/us/podcast/how-you-can-automate-save-time-and-make-more-money-in/id1521182895?i=1000536247240 (https://podcasts.apple.com/us/podcast/how-you-can-automate-save-time-and-make-more-money-in/id1521182895?i=1000536247240 ) https://www.dailykarma.com/ (https://www.dailykarma.com/) This platform allows people to donate to charities through your Shopify site! There are several ways that you can set it up. Daily Karma has stated that using this service actually helps with conversion ratios, because your customers love that they are able to give back to the world. https://www.hotjar.com/ (https://www.hotjar.com/) This platform records your website visitors! It allows you to see what people are clicking on and how long they are spending on certain sections. From there you are able to make critiques where needed from the data you collect! You will also learn: How to use paid ads and the different ways to build trust with them. The best email marketing practices and how to successfully catch people when they abandoned their cart with a chat bot. Why having a mobile website is important and how you can simplify the process. How to set up a flow that will prompt your website viewers or customers to leave you a review. Hope you enjoyed this episode!! Like always, please shoot us over an email if you have any feed back or if there is a topic or brand you'd like us to bring onto the show! If you haven't had the chance yet we would greatly appreciate it if you'd leave us a review! Contact us : hello@thenextbigthingpodcast.com Follow TNBT on Instagram : https://www.instagram.com/thenextbigthingpod/ (https://www.instagram.com/thenextbigthingpod/)