The Strategy Behind Keeping a 16,000-Person Facebook Group Happy with April MacLean of HubSpot

Does your brand know what it takes to build and maintain a community? Have you thought about starting a community but are nervous about backlash, ethics, or bad apples? Today on the podcast Sam chats with April MacLean, Senior Community Manager at Hubspot. April oversees one of the powerful, thriving communities of entrepreneurs online called Trends - and today she's talking about the behind-the-scenes strategy it takes to keep community members happy and engaged. Sam and April also talk about marketing terminology, Seth Godin, and getting an alt MBA. If you're ready to learn more about community management then this is the episode for you. What You Will Discover This Week: How April went from dance to community management. Why Seth Godin has had such a major impact on the way April thinks about marketing and consumer behavior. How to manage a community without having your emotions in the driver's seat. Why Sam Parr of Hubspot's Trends is a fantastic leader. April on LinkedIn: https://www.linkedin.com/in/aprilmaclean Join the Trends community: https://www.trends.co Contact Sam: https://www.thenextbigthingpodcast.com/