The Art of Franchise Marketing

In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews Kenneth Schweighofer, CMO of Authority Brands. Kenneth shares his extensive background in marketing, transitioning from CPG to franchising, and discusses the importance of focusing on franchisee growth for long-term success. He emphasizes the need for effective brand planning, collaboration between marketing and operations, and the significance of data-driven decision-making in optimizing marketing strategies. Kenneth also highlights the challenges of managing multiple vendors and the importance of building strong relationships to drive performance.

In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews Adam Povlitz, CEO of Anago Cleaning. Adam shares his journey from joining the family business to becoming CEO, discussing the challenges and insights he gained along the way. The conversation explores the importance of building a strong team and company culture, the role of technology in operations, and how Anago is leveraging AI to enhance the customer experience. Adam also outlines the company's future vision and growth strategies, emphasizing the need for innovation in the cleaning industry.

In this episode of the Art of Franchise Marketing podcast, host Erin Martin speaks with Mitch Cohen, a seasoned multi-unit franchisee, about his extensive experience in franchising, marketing strategies, and the importance of community engagement. Mitch shares valuable insights on simplifying marketing initiatives for franchisees, the significance of philanthropy in business, and the lessons learned from his early days in the franchise industry. He also discusses current initiatives, challenges faced by franchisees, and offers advice for those looking to expand their franchise operations. The conversation highlights the importance of people in the business and the necessity of effective communication and engagement strategies.

In this episode of the Art of Franchise Marketing podcast, Erin Martin speaks with Roxanne Conrad, COO of Premium Service Brands. Roxanne shares her unique journey into franchising, starting as a franchisee and transitioning to a leadership role. The conversation delves into the importance of communication in franchising, the operational efficiencies achieved through shared services, and the significance of data-driven marketing strategies. Roxanne emphasizes the need to understand consumer behavior and the importance of franchisee profitability, while also discussing the challenges of managing change within the franchise system.

In this episode of the Art of Franchise Marketing, Erin Martin speaks with Lynlea Rudell, Director of Marketing at Pool Scouts. They discuss Lynlea's transition from advertising to franchise marketing, the importance of customer acquisition and retention strategies, and the role of local marketing. Lynlea shares insights on their referral program, community engagement through philanthropy, and the recent CRM migration to HubSpot. They also explore how data can enhance marketing efforts and the impact of AI in the industry. She concludes with advice for newcomers in franchising, emphasizing the importance of viewing challenges as learning opportunities.

In this episode of the Art of Franchise Marketing, Erin Martin interviews Megan Taylor, VP of Operations at Franchise Altitude. They discuss the challenges and strategies in franchise development, the importance of building a sustainable growth foundation, and the dynamics of team leadership in emerging brands. Megan shares insights from her experience with Koala and emphasizes the need for prioritizing revenue-generating activities. The conversation also touches on the role of AI in modern marketing and the importance of embracing technology in the franchise industry.

In this episode, Drew Stauffacher, the president of Nine Round, shares his journey in the fitness industry, emphasizing the importance of grassroots marketing and community engagement. He discusses effective local marketing strategies for franchisees, the role of influencer marketing, and the significance of operational efficiency in enhancing customer experience. Drew also highlights the importance of accountability in marketing efforts and the value of referral programs in driving business growth. The conversation concludes with insights on maintaining a diverse marketing approach and the necessity of understanding one's niche in the fitness industry.

Justin Waltz, Brand President of Junkluggers, joins Erin Martin to explore how local marketing, sustainability, and franchise fundamentals come together to drive real growth. With a career spanning junk removal, franchise development, and private equity-backed brands, Justin shares insights on the return to grassroots marketing, the value of branded search, and how data and storytelling build lasting brand trust. The conversation also touches on the evolving role of AI in operations and the strategic lessons he’s carried from the world of private equity. 

In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews Amber Burke, COO of Burn Boot Camp. They discuss Amber's extensive background in fitness, the unique brand story of Burn Boot Camp, and how the company has grown to over 375 locations. The conversation explores the significance of community, the impact of data and technology on operations, and how Burn Boot Camp navigates fitness trends while maintaining a focus on member engagement and retention. Amber shares insights into the brand's approach to product development, encompassing nutrition and merchandise, and emphasizes the importance of leadership and a clear vision for the future.

In this episode of the Art of Franchise Marketing podcast, Erin Martin speaks with Heather Anderson, VP of Marketing for Streamline Brands. They discuss Heather's extensive experience in franchise marketing, the impact of brand acquisition on marketing strategies, and the importance of understanding customer expectations in a rapidly changing landscape. Heather shares insights from customer research that informed their communication strategies, including the launch of the Safer Swimmer Promise. They also explore the role of AI in marketing, the significance of grassroots marketing, and the need for seamless customer experiences. The conversation highlights the unique offerings of Streamline Brands and their commitment to building safer, more confident swimmers.