Prodity: Product by Design

What started as a problem in his agency business eventually became an idea and product to help other companies manage their processes and procedures. In this episode, Owen and Kyle discuss product discovery, customer interviews, and process documentation. Owen McGab EnaohwoOwen is the CEO and Founder of SweetProcess which helps enable company executives and their employees to collaborate together to quickly document and/or improve their standard operating procedures, processes, and policies.Links from the Show:Extended Trial: sweetprocess.com/productbydesignLinkedIn: Owen McGab EnaohwoBooks: Built to Sell, Work the System, The GoalMore by Kyle:Follow us on Twitter: Product by Design, Kyle, and Product ThinkingFollow us on Tiktok: Product by Design, Kyle, and Product ThinkingSign up for Kyle's Product Thinking Newsletter for more updates.Kyle's writing on MediumProduct by Design on MediumLike our podcast, consider Buying Us a Coffee

Finding a market need, solving difficult problems, and scaling a business around those solutions. That’s the journey Michelle has taken in her business. We discuss productizing software and solutions, prioritization and focus, creating a strategy before tactics, and appropriate segmentation for products and businesses.Michelle NedelecInternational bestselling author, Michelle Nedelec is an expert in Entrepreneurialism and the founder of Awareness Strategies.  She’s run her own series of companies for over 22 years and for over 15 years has been helping Managers and Executives to continually double their profits and revenues. She not only has what it takes to help her clients build million dollar businesses, but she does it time and time again. Michelle particularly loves to talk about Marketing Automation, Systems Integration and support both on and off of the stage. She teaches the key components of business: Strategy, Systems, Support and State of Mind so you know how to continually elevate all three components to build a healthy thriving business.  For the past 6 years she’s been focusing on helping entrepreneurs bring their businesses online from conceptualization to Done For Your IT automation. Links from the Show:Website: Awareness StrategiesLinkedIn: Michelle NedelecBooks: Scaling UpMore by Kyle:Follow Product by Design and Kyle on TwitterFollow Product Thinking on Twitter and TikTokSign up for Kyle's Product Thinking Newsletter for more updates.Kyle's writing on MediumProduct by Design on MediumLike our podcast, consider Buying Us a Coffee

Finding the right product-market fit comes down to solving a meaningful problem that people care about and are willing to pay for. Eli and Kyle discuss his journey inventing and launching multiple products across different industries, lessons learned, and how to ensure you not only find the right product-market fit, but have the right people involved along the way. “You are never going to be ready, you are only going to be less unprepared.” Eli PackouzEli Packouz is a serial inventor and two-time founder. He started his first company, Singular Sound, with his brother in 2013; they have since launched eight blockbuster products. In 2017, he partnered with Dr. Ralf Raud and Dr. Ana Mascarenhas to create the first device that automatically flosses all your teeth in only 10 seconds — Instafloss. After five years of research and development, Instafloss is ready to change the world, one tooth at a time. Links from the ShowWebsites: SingularSound, InstaflossBooks: Bullshit Jobs, DebtHallelujah MountainsMore by Kyle:Follow Product by Design and Kyle on TwitterFollow Product Thinking on Twitter and TikTokSign up for Kyle's Product Thinking Newsletter for more updates.Kyle's writing on MediumProduct by Design on MediumLike our podcast, consider Buying Us a Coffee

Pricing and packaging are difficult because most people and companies don’t know how to do them well. But with the right data and right strategy, we can create the right pricing and packaging for our products and the right framework to ensure we are exchanging value with our customers in the best way. Marcos and Kyle discuss pricing, strategy, and more. You won’t want to miss this excellent discussion!Marcos RiveraWith over 20 years of experience, Marcos has a knack for effortlessly delivering complex ideas and helping companies figure out the right pricing strategy to unlock growth and capture value in B2B and enterprise software. He is the CEO of Pricing I/O and a former executive with Vista Equity Partners, focusing on the value creation areas of product management and pricing.  Marcos is also the author of the #1 new release Street Pricing. In his reality-based approach to monetization, he taps into his deep software experience to forge real-world examples with useful frameworks to create a remarkably dope playlist of hip-hop-inspired street smarts for the motivated entrepreneur.Links from the ShowWebsite: Pricing I/OLinkedIn: https://www.linkedin.com/in/marcoslrivera/Book: ​​Street PricingMore by Kyle:Follow Product by Design and Kyle on TwitterSign up for Kyle's Product Thinking Newsletter for more updates.Kyle's writing on MediumProduct by Design on MediumLike our podcast, consider Buying Us a Coffee

DescriptionA business is creating value for its customers. But to do that effectively, you need your whole organization aligned in creating and maintaining an excellent user experience. Having a journey-led organization allows you to have one common denominator for all teams to understand what are the priorities from the user perspective. In this episode, Kyle and Jochem discuss the benefits of being journey-led, the tools to get there, and so much more!Jochem van der VeerAs Co-Founder & CEO of TheyDo, the customer journey management solution for enterprises, Jochem van der Veer is pushing the boundaries of modern CX management, enabling true cross-team collaboration in today’s increasingly virtual world.Having worked in interaction and UX design for 10+ years, Jochem is well-versed in the power of truly walking in your customer’s shoes and passionate about helping companies transform towards a customer-centric way of working. His latest SaaS venture, TheyDo, is a platform that enables companies to visualize, standardize, and scale journey management so that their business goals align with customer needs.Links from the ShowWebsite: TheyDoLinkedIn: https://www.linkedin.com/in/jochemvanderveer/Book: ​​Four Thousand WeeksMore by Kyle:Follow Product by Design and Kyle on TwitterKyle's writing on MediumProduct by Design on MediumSign up for Kyle's Product Thinking Newsletter for more updates.Like our podcast, consider Buying Us a Coffee

The holiday season is upon us once again (I know, I’m struggling to believe it too). But that means egg nog, sugar cookies, and giving gifts. You may find yourself looking for ideas for holiday gifts for those special people in your life. Or struggling with ideas for your own gift list. And if you or anyone you know happens to be a product manager or a designer, we’ve got you covered.More by Kyle:Follow Product by Design and Product Thinking and Kyle on TwitterKyle's writing on MediumProduct by Design on MediumSign up for Kyle's Product Thinking Newsletter for more updates.Like our podcast, consider Buying Us a Coffee

DescriptionStakeholder management and communication are critical to successfully managing a product and building a product team or organization, but are some of the most difficult skills to master. In this episode, Christina and Kyle discuss how to communicate better, manage stakeholders, and improve our skills as teammates and leaders.  Christina WeissChristina is a product management consultant & coach with 10+ years of experience in product, engineering, and digital health. An American based in Vienna, Austria, she works with startup founders, product leaders and PMs across the US & EU. She also teaches an online course on communication & stakeholder management for product managers.Links from the ShowWebsite: ​​https://christinakweiss.com/Course: https://maven.com/christinakweiss/communication-and-stakeholder-management-for-product-managers (or bit.ly/product-comms) Twitter: https://twitter.com/ckells19More by Kyle:Follow Product by Design and Kyle on TwitterKyle's writing on MediumProduct by Design on MediumSign up for Kyle's Product Thinking Newsletter for more updates.Like our podcast, consider Buying Us a Coffee

Creativity is not just for the professionals or the “creatives”. It is for everyone and is about the practice of ideas. More specifically, combining unrelated and abstract ideas in new ways. And it is so important. Not just because we need to solve problems, but because those who apply creative thinking get paid more and are nearly 300% happier at work. In this episode, we discuss everything from video games and storytelling to art school and rediscovering your creativity. We dive into Joey’s book, the inspiration for the 39 laws, how we can apply and use them, and so much more. Joey CofoneJoey Cofone is the Founder & CEO of Baronfig, an award-winning designer and entrepreneur, and author of The Laws of Creativity.Joey has designed and art directed over 100 products from zero to launch. His work has been featured in Fast Company, Bloomberg, New York Magazine, Newsweek, Bon Appétit, Quartz, Mashable, Print, and more. Joey was named a New Visual Artist and, separately, Wunderkind designer, by Print magazine. He is also a 1st place winner of the American Institute of Graphic Arts design competition, Command X.Joey strives to make work that appeals to curious minds—work that’s beautiful, smart, and communicative. He believes that design is the least of a designer’s worries, that story is at the heart of all tasks, and jumping off cliffs is the only way to grow.He lives in New York City with his wife, Ariana, and his dog (and writing buddy), Luigi.Links from the Showhttps://www.joeycofone.com/Instagram: https://www.instagram.com/joeycofone/Twitter: https://twitter.com/joeycofoneThe Laws of Creativity: joeycofone.comhttps://baronfig.com/Old Man and the SeaCyberpunk EdgerunnersPS5 Controller More by Kyle:Follow Product by Design and Kyle on TwitterKyle's writing on MediumProduct by Design on MediumSign up for Kyle's Product Thinking Newsletter for more updates.Like our podcast, consider Buying Us a Coffee

DescriptionSpeaking and communicating well is critical for all of us. So how can we improve? In this episode, Brenden from MasterTalk joins us to discuss public speaking, presenting, and communicating better. We discuss overcoming your barriers and finding your motivation to become a better communicator at work and in life. We also discuss applying the “easy three” tips for improving your public speaking. You won't want to miss this one!Brenden KumarasamyAfter coaching many business students on how to give amazing presentations for 2 years, Brenden quickly realized that public speaking is a very difficult subject to master. There are many nuances and generalities that make people afraid to get on stage and present confidently. Because of this, he created his channel to help everyone master even the slightest details of their pitch so that they can gain the confidence to deliver the best presentation they've ever dreamed of!Links from the ShowInstagram: @masteryourtalkYoutube: https://www.youtube.com/c/MasterTalksWorkshop: rockstarcommunicator.comBook: ThirstMore by Kyle:Follow Product by Design and Kyle on TwitterKyle's writing on MediumProduct by Design on MediumSign up for Kyle's Product Thinking Newsletter for more updates.Like our podcast, consider Buying Us a Coffee

DescriptionSatyam has led various in-house design organizations at companies such as Citrix and PayPal. He is also an alumnus of Harvard Business School. He is now the founder of UXReactor, a specialized UX design firm and author of a new book, which we discuss. Anyone looking to become more user-centered as a team or company will benefit immensely from this excellent product management and UX discussion!Satyam KantamneniPrior to founding UXReactor, Satyam led various in-house design organizations such as Citrix  and PayPal. He is also an alumnus of Harvard  Business School. While at Harvard, Satyam realized that most businesses aren’t leveraging the full power of User Experience (UX) Design as an engine for strategic growth. So, he resolved to change that. Through UXReactor, Satyam demonstrated that UX can and should drive enterprise-wide innovation and business outcomes. UXReactor has enabled its clients-partners to generate hundreds of millions in additional revenue from user-centered innovation. Satyam is passionate about user-centered innovation and he authored the recently-released book User Experience Design: A Practical Playbook to Fuel Business Growth.Links from the ShowUX ReactorUser Experience Design: A Practical Playbook to Fuel Business Growth (book)LinkedInMore by Kyle:Follow Product by Design and Kyle on TwitterKyle's writing on MediumProduct by Design on MediumSign up for Kyle's Product Thinking Newsletter for more updates.Like our podcast, consider Buying Us a Coffee