In this episode, Kyle Evans joined by Dr. Kenya Oduor, a human-centered researcher, strategist, and solution designer. We discuss moving from being a UX practitioner to a leader, working across all the disciplines in a business, democratizing user experience design, and when it makes sense to add more UX researchers and designers to your team. We also discuss avoiding bias in research and recruiting for our product discovery work, and how to ensure we’re building inclusively. Listen in for incredible product management/UX insight and a great conversation.  Kenya's Bio:Dr. Kenya Oduor is a human-centered researcher, strategist, and solution designer. She is trained in human factors, experimental psychology and industrial engineering.After nearly 20 years in enterprise software development organizations, she formed Lean Geeks. Lean Geeks, a business consulting and staffing firm, helps organizations discover market opportunities and define the most effective solutions for their market. Links from the show:LinkedIn: https://www.linkedin.com/in/kenya-oduor-phd-02a63a/Lean Geeks: https://leangeeks.net/LinkedIn Post on statistics: https://www.linkedin.com/posts/kenya-oduor-phdYoung, Famous, and African: https://www.netflix.com/title/81310218More by Kyle:Follow Product by Design and Kyle on TwitterKyle's writing on MediumProduct by Design on MediumSign up for Kyle's Product Thinking Newsletter for more updates.Like our podcast, consider Buying Us a Coffee

Most of what holds us back are internal constraints and fears. So how can we recognize our limiting beliefs and overcome them to increase our influence and impact? I discuss that with Daniel Tolson, a business coach who has helped thousands of individuals understand what is holding them back and overcome it. So whether you're new in your career or 20 years in, buckle up for a great discussion!Daniel's Bio:Daniel Tolson is an internationally known business coach. He helped more than 15,000 businesses to catapult their influence, accelerate their impact and unleash new income levels.Links from the show:Website: https://danieltolson.com/Masterclass: https://www.unleashedmasterclass.com/More by Kyle:Follow Product by Design and Kyle on TwitterKyle's writing on MediumProduct by Design on MediumSign up for Kyle's Product Thinking Newsletter for more updates.Like our podcast, consider Buying Us a Coffee

Product pricing and packaging can be complex, which is why many companies and teams get it wrong or avoid it. It's why I spoke with Dan about how to do it right, and why he created Product Tranquility. From understanding and segmenting your customers, to creating the right packaging, to developing an ongoing process, we covered so many amazing tips for getting product pricing right. And more (like why to avoid freemium). Listen in for some great product management and UX insights, and a great conversation!Dan's Bio:Product Tranquility is a consulting firm founded in Austin, TX, led by Dan Balcauski. As the principal consultant for Product Tranquility, Dan helps high-volume B2B SaaS CEOs define pricing and packaging for new products. He is a TopTal certified Top 3% Product Management Professional and helps teach the Kellogg Executive Education course on Product Strategy.Links from the show:Website: https://www.producttranquility.com/#homeLinkedIn: https://www.linkedin.com/in/balcauski/More by Kyle:Follow Product by Design and Kyle on TwitterKyle's writing on MediumProduct by Design on MediumSign up for Kyle's Product Thinking Newsletter for more updates.Like our podcast, consider Buying Us a Coffee

Working with the right users and customers is critical for success. We need to find them, onboard them, and in the end, offboard them in the right way. And every step should be intentional and thoughtful for our businesses and our users. Listen in for some great product management and UX insights.  Barbara's Bio:A latina with BIG global dreams, I've always been an advocate of following my heart and passions. I realized at 31 that age is just a number, and you can get to start over again no matter what, so I quit to my burnout corporate work and started looking for ways of launching a business from home, more relaxed = less stress, and more time for myself.Barbara and Norberto, two Venezuelans working in this online world since 2015. They created My Virtual Partnr in 2015 to put together our corporate and strategic planning background and expertise and create a simple strategic planning program for Small Businesses, that are seeking to scale in business.Links from the show:https://myvirtualpartnr.com/  Twitter: https://twitter.com/myvirtualpartnrFacebook:  https://www.facebook.com/myvirtualpartnr/Instagram: https://www.instagram.com/myvirtualpartnr/  The Art of Happiness by Dalai Lama:  https://amzn.to/36hVdpKMore by Kyle:Follow Product by Design and Kyle on TwitterKyle's writing on MediumProduct by Design on MediumSign up for Kyle's Product Thinking Newsletter for more updates.Like our podcast, consider Buying Us a Coffee

Social robots started as Lee saw the problem of loneliness and isolation in retirement homes, as her own father needed more and more care. And she took up the cause right before Covid-19 hit, creating Social Robots and piloting them in several locations. She has learned an amazing number of lessons building a company, testing new ideas and new markets, and creating solutions to significant problems many of us are facing in our families today. From starting simple, to prioritizing privacy, to collaboration with retirement home staffs to create meaningful experiences. Listen in for some great product management and UX insights.  Lee's Bio:Lee St James is a tech-savvy consultant and entrepreneur with over 25 years of business experience across a range of industries including consumer packaged goods and software. She is the founder and President of Social Robots, a technology start-up that is exploring how robots can engage, entertain, and educate residents, family members and staff at retirement homes and long-term care facilities. She is passionate about the opportunity for companion robots to relieve social isolation and loneliness and to help people be more connected with each other.Lee has an Honors Business degree from Western University (London, Ontario) and a Masters degree in Business Administration from INSEAD (Fontainebleau, France). As an experienced general manager, collaborative team leader and serial entrepreneur, Lee has expertise in digital transformation, strategic marketing and robots. Links from the show:www.socialrobots.calee@socialrobots.ca LinkedIn: https://www.linkedin.com/company/social-robotsTwitter:  https://twitter.com/social_robotsFacebook:  https://www.facebook.com/Social.Robots   (FB page for Mindy too: https://www.facebook.com/mindy.stjames.71/)Instagram:  https://www.instagram.com/social.robots/Youtube:  https://www.youtube.com/channel/UC0vp2MOxEzGri0iAq4zqScwBeing Mortal by Dr. Atul Gawande:  http://atulgawande.com/book/being-mortal/Happily Ever Older by Moira Welsh: https://ecwpress.com/products/happily-ever-olderMore by Kyle:Follow Product by Design and Kyle on TwitterKyle's writing on MediumProduct by Design on MediumSign up for Kyle's Product Thinking Newsletter for more updates.Like our podcast, consider Buying Us a Coffee

Unfortunately, groupthink continues to be pervasive on our product teams and companies. Whether it is minor features or big launches. Sometimes it is a poorly designed product. Sometimes it is a tragedy. But at the core, we can often find groupthink, which is why we need to understand it, recognize it, and avoid it. Listen in for more product management and UX insights!Links from the show:Groupthink — Understanding and Avoiding ItGroupthink — Recognizing It In Teams and Organizations More by Kyle:Follow Product by Design and Kyle on TwitterKyle's writing on MediumProduct by Design on MediumSign up for Kyle's Product Thinking Newsletter for more updates.Like our podcast, consider Buying Us a Coffee

As a long-time entrepreneur, Ed has built a number of companies and businesses, and seen what works and what doesn't. Learning from his time at MoviePass (along with his experience in software and live events), Ed has launched festivalPass, a festival subscription service for live events. We dive into lessons learned, using data well, the power of discovery, the creator economy, and what the future may bring. Listen in for more product management and UX insights!We also dive into a number of great topics, from things like more support for creators, using crypto, minting and buying NFTs within the platform and more. We also discuss how to prioritize features within a marketplace in order to provide the most value to users.Ed's Bio:Entrepreneur with over 25 years business, technology and management experience including 6 years banking and valuation experience. Founded an e-commerce business in 1999 which was sold to a competitor in 2001. Repeat Founder including SimplyEngage, myProducer, & Predict Ventures. Currently Founder & CEO of festivalPass.Links from the show:LinkedIn: https://www.linkedin.com/in/edvincent/ festivalPass: https://www.festivalpass.com/ More by Kyle:Follow Product by Design and Kyle on TwitterKyle's writing on MediumProduct by Design on MediumSign up for Kyle's Product Thinking Newsletter for more updates.Like our podcast, consider Buying Us a Coffee

In this episode, we discuss interviewing tips for hiring managers and candidates, including how to handle take-home assignments, cultural fit interviews, making a game plan before the product management or UX interview, and giving feedback. It was a great discussion with tons of excellent nuggets. And our farewell to Eva (and 2021). More by Kyle:Follow Product by Design and Kyle on TwitterKyle's writing on MediumProduct by Design on MediumSign up for Kyle's Product Thinking Newsletter for more updates.Like our podcast, consider Buying Us a Coffee

In this episode we have an incredible conversation with Rob Ristagno, CEO of Sterling Woods and expert in segmentation and product/market fit. We talk about the issues most companies have with segmentation, steps to improve segmentation, and how to identify product/market fit. Listen in for more product management and UX insights! Links from the show:LinkedIn: https://www.linkedin.com/in/robristagnoSegmentation tool: https://sterlingwoods.com/Podcast: CEO Campfire Chat Bose Sleepbuds (shout-outs): https://amzn.to/31onqsp More by Kyle:Follow Product by Design and Kyle on TwitterKyle's writing on MediumProduct by Design on MediumSign up for Kyle's Product Thinking Newsletter for more updates.Like our podcast, consider Buying Us a Coffee

Looking for ideas for holiday gifts? We've got you covered. Looking to start a trend of giving gifts for work anniversaries? We agree completely. And have got the perfect options for you. Listen on!Links from the show:Product Manager:Affordable Funny notebook - $18 - https://wtfnotebooks.com/Book - $32 - Design https://amzn.to/32YyMULModerate Ember smart mug - $149 https://www.bestbuy.com/site/ember-temperature-control-smart-mug-14-oz-copper/6471972.p?skuId=6471972DJI Tello Drone - $99: https://www.amazon.com/dp/B07RQJHG8MExpensive Azio Retro Keyboard and rest - $250 https://amzn.to/30WQ6ZpOculus Quest 2 - $299 - https://amzn.to/3pkZy1cDJI Mavic Mini - $349 - https://amzn.to/3I7wIdeEcho show 15 - $250 https://amzn.to/3DMTF2tDesignerAffordable Great Designs - $25 - https://amzn.to/3lwOOeYErgonomic wireless mouse - $20 - https://amzn.to/3EHorKZMid UI Patterns Card set - $59 https://shop.ui-patterns.com/product/ui-patterns-card-deck/?v=7516fd43adaaExternal storage drive - $69 - https://amzn.to/3GgbaZXHigher price point Adobe subscription - $360 - https://www.adobe.com/creativecloud/plans.htmlDesign keyboard - $199 https://amzn.to/3kZHacEAsus ProArt Display 27" (PA278QV) $319 - https://amzn.to/3EtZJ0rViewSonic VP2768-4k 27" - $579 - https://amzn.to/3GibR5aMore by Kyle:Follow Product by Design and Kyle on TwitterKyle's writing on MediumProduct by Design on MediumSign up for Kyle's Product Thinking Newsletter for more updates.Like our podcast, consider Buying Us a Coffee