Google has a long history of putting customers first, thinking about the long-term, and being design-centric. Those values are part of the core product culture and help define how many products get built and go to market. In this episode, Neha and Kyle discuss product management processes and practices, talking to customers frequently, and establishing a product vision. Launching at scale is also very different. Google starts with the product vision, strategy and roadmap. They then break these down into OKRs and do customer research to create the PRDs and eventually the UX design for an MVP for development. Neha BansalNeha is the Head of Merchant Growth and Monetization for B2B Commerce at Google, where she is leading efforts to build the next $1B+ B2B business (zero to one product) for the company. She has worked at Google for ~5 years and has led various products in the Ads and Analytics space. She was the lead Product Manager (PM) for Google Analytics Intelligence. In this position, Neha oversaw the launch of Google Analytics 4 Search and Insights, a tool millions of businesses use to make the best marketing decisions that help them grow.She has also spearheaded many diversity and inclusion initiatives relating to hiring at Google, which have resulted in the elimination of unnecessary requirements in the PM hiring process for interns across the company.Before joining Google, Neha worked at Essex Product Consulting, where she helped Fortune 500 financial services companies build products that increased their bottom line by $50B+. She has 11+ years of experience as a PM and has guided many newly minted PMs in reaching their career goals.Links from the Show:LinkedIn: Neha BansalBooks: Hangry - A journey of GrubHub by Mike EvansThe Cold Start Problem by Andrew ChenGrowth Hacking Marketing by Ryan HolidayOther Links:Product Management Course - https://forms.gle/kS7tSL2LwXZZdaUXA Bio Link: https://bio.link/nehabansalMore by Kyle:Follow Product by Design and Kyle on TwitterFollow Product Thinking on Twitter and TikTokSign up for Kyle's Product Thinking Newsletter for more updates.Kyle's writing on MediumProduct by Design on MediumLike our podcast, consider Buying Us a Coffee or supporting us on Patreon

Creating amazing products often comes down to the right timing, the right technology, and the right customer demand. It also means pivoting and iterating based on feedback and unexpected use cases. Which is how Nomono has grown and expanded. In this episode, we discuss growing a company, finding the right technology and the right team to build it, and understanding the trends in the market to stay ahead of what’s next. Jonas RindeJonas is one of the Nordic’s most successful and acclaimed tech founders and investors, behind companies such as Nomono, Huddly, Acano, and Tandberg, the latter two of which were acquired by Cisco for a combined $4B USD.Links from the Show:LinkedIn: Jonas RindeSite: Nomono.coLinks: PolestarMore by Kyle:Follow Product by Design and Kyle on TwitterFollow Product Thinking on Twitter and TikTokSign up for Kyle's Product Thinking Newsletter for more updates.Kyle's writing on MediumProduct by Design on MediumLike our podcast, consider Buying Us a Coffee

Breaking out of the downward spiral of more and more work that leads to burnout, and transforming our approach to focus on a better process and better approach to work and life, is key to success and happiness. For those of us who have experienced burnout, we understand how difficult it can be. And the need to constantly be evolving and improving the way we approach work and life. Much of what we learn when we’re young and in school, such as putting our heads down and studying more to do better on the next test, is the wrong lesson for our careers. It’s no longer about getting to the next level and next level. We need to shift our focus to a more “infinite” game. We don’t have to wait for something massive to happen to us, but can use life’s little signals to understand when we need to change. Often that means getting an outside perspective, like a coach, to help accelerate your career. Coaching can be a confusing term though. Anyone can claim to be a coach, so how can you determine what you need and who will help you transform your career? We discuss key things to look for and the benefits you can get beyond just resume and interview prep. And how to get the most out of coaching. When we think about sports, it is almost absurd to think of athletes without an array of coaches. That’s what makes them professionals. But we as professionals have very little coaching in our careers. And it’s a shame, because we need it as much as any athlete. Our managers aren’t always qualified to be coaches either.Zach WhiteZach is the Founder & CEO of Oasis of Courage, known as OACO, a fast-growing company with unique and proven coaching programs exclusively for engineering leaders. He also hosts a top rated show, The Happy Engineer Podcast, where listeners discover the steps to engineering success through expert interviews and Zach's own transformational framework, the Lifestyle Engineering BlueprintLinks from the Show:Website: Oasis of CouragePodcast: The Happy Engineer PodcastBooks: Extreme Ownership, The Dichotomy of LeadershipMore by Kyle:Follow us on Twitter: Product by Design, Kyle, and Product ThinkingFollow us on Tiktok: Product by Design, Kyle, and Product ThinkingSign up for Kyle's Product Thinking Newsletter for more updates.Kyle's writing on MediumProduct by Design on MediumLike our podcast, consider Buying Us a Coffee

Karthik worked at large companies like KCG and Facebook, and saw the difficulty of managing go-to-market and product launches. Which is partly why he co-founded Ignition, a hub for planning, executing, and measuring GTM launches. In this episode, we discuss product positioning, messaging, and taking products to market. We also discuss doing things that align with our purposes and personal long-term goals rather than just working for the sake of work. Karthik SureshKarthik is the co-Founder of Ignition, the world’s first go-to-market platform that allows business to manage all stages of the product life cycle. Karthik has extensive experience building and launching products across consumer, enterprise, and data domains.Links from the Show:Website: HaveIgnition.comLinkedIn: Karthik SureshTwitter: KarthikBooks: Build, Fooled by Randomness, Black SwanMore by Kyle:Follow us on Twitter: Product by Design, Kyle, and Product ThinkingFollow us on Tiktok: Product by Design, Kyle, and Product ThinkingSign up for Kyle's Product Thinking Newsletter for more updates.Kyle's writing on MediumProduct by Design on MediumLike our podcast, consider Buying Us a Coffee

What started as a problem in his agency business eventually became an idea and product to help other companies manage their processes and procedures. In this episode, Owen and Kyle discuss product discovery, customer interviews, and process documentation. Owen McGab EnaohwoOwen is the CEO and Founder of SweetProcess which helps enable company executives and their employees to collaborate together to quickly document and/or improve their standard operating procedures, processes, and policies.Links from the Show:Extended Trial: sweetprocess.com/productbydesignLinkedIn: Owen McGab EnaohwoBooks: Built to Sell, Work the System, The GoalMore by Kyle:Follow us on Twitter: Product by Design, Kyle, and Product ThinkingFollow us on Tiktok: Product by Design, Kyle, and Product ThinkingSign up for Kyle's Product Thinking Newsletter for more updates.Kyle's writing on MediumProduct by Design on MediumLike our podcast, consider Buying Us a Coffee

Finding a market need, solving difficult problems, and scaling a business around those solutions. That’s the journey Michelle has taken in her business. We discuss productizing software and solutions, prioritization and focus, creating a strategy before tactics, and appropriate segmentation for products and businesses.Michelle NedelecInternational bestselling author, Michelle Nedelec is an expert in Entrepreneurialism and the founder of Awareness Strategies.  She’s run her own series of companies for over 22 years and for over 15 years has been helping Managers and Executives to continually double their profits and revenues. She not only has what it takes to help her clients build million dollar businesses, but she does it time and time again. Michelle particularly loves to talk about Marketing Automation, Systems Integration and support both on and off of the stage. She teaches the key components of business: Strategy, Systems, Support and State of Mind so you know how to continually elevate all three components to build a healthy thriving business.  For the past 6 years she’s been focusing on helping entrepreneurs bring their businesses online from conceptualization to Done For Your IT automation. Links from the Show:Website: Awareness StrategiesLinkedIn: Michelle NedelecBooks: Scaling UpMore by Kyle:Follow Product by Design and Kyle on TwitterFollow Product Thinking on Twitter and TikTokSign up for Kyle's Product Thinking Newsletter for more updates.Kyle's writing on MediumProduct by Design on MediumLike our podcast, consider Buying Us a Coffee

Finding the right product-market fit comes down to solving a meaningful problem that people care about and are willing to pay for. Eli and Kyle discuss his journey inventing and launching multiple products across different industries, lessons learned, and how to ensure you not only find the right product-market fit, but have the right people involved along the way. “You are never going to be ready, you are only going to be less unprepared.” Eli PackouzEli Packouz is a serial inventor and two-time founder. He started his first company, Singular Sound, with his brother in 2013; they have since launched eight blockbuster products. In 2017, he partnered with Dr. Ralf Raud and Dr. Ana Mascarenhas to create the first device that automatically flosses all your teeth in only 10 seconds — Instafloss. After five years of research and development, Instafloss is ready to change the world, one tooth at a time. Links from the ShowWebsites: SingularSound, InstaflossBooks: Bullshit Jobs, DebtHallelujah MountainsMore by Kyle:Follow Product by Design and Kyle on TwitterFollow Product Thinking on Twitter and TikTokSign up for Kyle's Product Thinking Newsletter for more updates.Kyle's writing on MediumProduct by Design on MediumLike our podcast, consider Buying Us a Coffee

Pricing and packaging are difficult because most people and companies don’t know how to do them well. But with the right data and right strategy, we can create the right pricing and packaging for our products and the right framework to ensure we are exchanging value with our customers in the best way. Marcos and Kyle discuss pricing, strategy, and more. You won’t want to miss this excellent discussion!Marcos RiveraWith over 20 years of experience, Marcos has a knack for effortlessly delivering complex ideas and helping companies figure out the right pricing strategy to unlock growth and capture value in B2B and enterprise software. He is the CEO of Pricing I/O and a former executive with Vista Equity Partners, focusing on the value creation areas of product management and pricing.  Marcos is also the author of the #1 new release Street Pricing. In his reality-based approach to monetization, he taps into his deep software experience to forge real-world examples with useful frameworks to create a remarkably dope playlist of hip-hop-inspired street smarts for the motivated entrepreneur.Links from the ShowWebsite: Pricing I/OLinkedIn: https://www.linkedin.com/in/marcoslrivera/Book: ​​Street PricingMore by Kyle:Follow Product by Design and Kyle on TwitterSign up for Kyle's Product Thinking Newsletter for more updates.Kyle's writing on MediumProduct by Design on MediumLike our podcast, consider Buying Us a Coffee

DescriptionA business is creating value for its customers. But to do that effectively, you need your whole organization aligned in creating and maintaining an excellent user experience. Having a journey-led organization allows you to have one common denominator for all teams to understand what are the priorities from the user perspective. In this episode, Kyle and Jochem discuss the benefits of being journey-led, the tools to get there, and so much more!Jochem van der VeerAs Co-Founder & CEO of TheyDo, the customer journey management solution for enterprises, Jochem van der Veer is pushing the boundaries of modern CX management, enabling true cross-team collaboration in today’s increasingly virtual world.Having worked in interaction and UX design for 10+ years, Jochem is well-versed in the power of truly walking in your customer’s shoes and passionate about helping companies transform towards a customer-centric way of working. His latest SaaS venture, TheyDo, is a platform that enables companies to visualize, standardize, and scale journey management so that their business goals align with customer needs.Links from the ShowWebsite: TheyDoLinkedIn: https://www.linkedin.com/in/jochemvanderveer/Book: ​​Four Thousand WeeksMore by Kyle:Follow Product by Design and Kyle on TwitterKyle's writing on MediumProduct by Design on MediumSign up for Kyle's Product Thinking Newsletter for more updates.Like our podcast, consider Buying Us a Coffee

The holiday season is upon us once again (I know, I’m struggling to believe it too). But that means egg nog, sugar cookies, and giving gifts. You may find yourself looking for ideas for holiday gifts for those special people in your life. Or struggling with ideas for your own gift list. And if you or anyone you know happens to be a product manager or a designer, we’ve got you covered.More by Kyle:Follow Product by Design and Product Thinking and Kyle on TwitterKyle's writing on MediumProduct by Design on MediumSign up for Kyle's Product Thinking Newsletter for more updates.Like our podcast, consider Buying Us a Coffee