Prodity: Product by Design

Most design tools we use now are desktop tools. But we are increasingly in a mobile world. So why don’t our design tools allow us to use the medium we’re designing for? That is the question Dan from Play began exploring with his other co-founders. As design software has continued to evolve, we need to be closer to the actual medium and the materials of that medium. Dan LaCivitaDan LaCivita is an entrepreneur and servant leader who has built, grown and led successful teams and businesses for over 20 years.His latest venture, Play, is transforming how teams create mobile products by empowering them to design, build and experience their product in real time—all on the medium they’re designing for—their phone.Links from the Show:LinkedIn: Dan LaCivitaBooks: Outlive by Peter AtiaLinks: CreatewithPlay.comTwitter: @createwithplayMore by Kyle:Follow Prodity on Twitter and TikTokFollow Kyle on Twitter and TikTokSign up for the Prodity Newsletter for more updates.Kyle's writing on MediumProdity on MediumLike our podcast, consider Buying Us a Coffee or supporting us on Patreon

Peter started as a musician but shifted his focus to technology as he discovered problems that needed to be solved. In this episode, Kyle and Peter discuss product-led growth for young companies, AI technology, and the importance of design across a business.Peter Schroeder:Peter Schroeder is an accomplished DJ, entrepreneur, and technology pioneer. With over 20 platinum records, 20 years of experience creating cutting-edge technologies for companies such as Facebook, Samsung, and Airbnb, and his latest venture, Telzio, a pre-unicorn unified communications company that he founded. Links:peterschroeder.comwhimsicalMore by Kyle:Follow Prodity on Twitter and TikTokFollow Kyle on Twitter and TikTokSign up for the Prodity Newsletter for more updates.Kyle's writing on MediumProdity on MediumLike our podcast, consider Buying Us a Coffee or supporting us on Patreon

After founding several businesses, Peter is now working on the Uber/Shopify for recurring service-based businesses. We discuss the importance of understanding user problems and the benefits of digital transformations in companies and industries. We also discuss the importance of communication in a relationship—from communication within an organization to communication with customers and users. Peter WasmerPeter Wasmer is a long time Naples, Florida-based entrepreneur who helps pragmatic small business owners manage like a pro. He understands both sides of the business coin and uses his deep experience to bring constant innovation to small businesses. His latest project is provalet.io focusing on helping small and medium sized service businesses increase revenue, improve efficiency, and drive down costs while improving customer communication and retention.Links: peter@provalet.ioprovalet.ioRouletteRay Dalio Principlescordbrick.comMore by Kyle:Follow Prodity on Twitter and TikTokFollow Kyle on Twitter and TikTokSign up for the Prodity Newsletter for more updates.Kyle's writing on MediumProdity on MediumLike our podcast, consider Buying Us a Coffee or supporting us on Patreon

With four decades of experience in UX design, Dorothy Shamonsky, Ph.D has seen the evolution of design from its earliest days. In this episode, Kyle and Dorothy discuss the importance of good UX design, showing the value of UX, and understanding users. We also discuss the current state of UX and the changes to UX and design over the years, including the specialization and siloing of designers. We also discuss the future of technology, including AI and its implications on design. Finally, we explore natural user interfaces (NUIs) Dorothy Shamonsky, Ph.DDorothy is the UX Strategy Officer at Mass.-based Integrated Computer Solutions (ICS) and its design studio Boston UX. Dorothy is focused on designing natural user interfaces (NUIs) to achieve simple-but-compelling user experiences for IoT devices, specializing in robotics, medical and automotive. She’s managed creative teams at MTV, Merrill Lynch and elsewhere; taught design at NYU, Pratt Institute and Brandeis; and earned a doctorate at MIT and a BFA from the Rhode Island School of Design.Links from the Show:LinkedIn: Dorothy ShamonskyBooks: Brave NUI World, SuperintelligenceLinks: BostonUX, ICSMore by Kyle:Follow Prodity on Twitter and TikTokFollow Kyle on Twitter and TikTokSign up for the Prodity Newsletter for more updates.Kyle's writing on MediumProdity on MediumLike our podcast, consider Buying Us a Coffee or supporting us on Patreon

Gathering customer feedback and creating a product roadmap is one of the most important parts of product management. So why does it always seem like a struggle? In this episode, Kyle and Kareem Mayan of Savio discuss the importance of validating product features against actual data from customers. And the importance of having all of that information in a single place so we can make good decisions.Kareem MayanSince 2001, Kareem has founded and run Product teams at four software companies (3 exits), and PMed at companies like ESPN.com, MySpaceHe’s built over a dozen products doing everything from customer interviews, wireframing, UX work, prioritizing, roadmapping, leading teams, working with devs, managing stakeholders, and more.Currently co-founder of Savio, a TinySeed-backed Product Management Platform for B2B SaaS companies where he’s talked with hundreds of PMs about their processLinks from the Show:LinkedIn: Kareem MayanTwitter: @kareem Links: Saviok@savio.ioReadwiseMore by Kyle:Follow Product by Design and Kyle on TwitterFollow Product by Design and Kyle on TikTokSign up for Kyle's Product Thinking Newsletter for more updates.Kyle's writing on MediumProduct by Design on MediumLike our podcast, consider Buying Us a Coffee or supporting us on Patreon

In this episode, Anna Peterson, a product coach, joins Kyle to discuss key skills for product managers. From overcoming imposter syndrome to stakeholder management to establishing a confident, executive presence, we explore many of the skills product managers and product leaders need to be successful. Anna Peterson (Kotliarevskaia)Anna is a coach helping product leaders go from inhibited to intuitive.Prior to becoming a coach, Anna spent 15 years working in tech companies worldwide. During this time, she went from UX design to product management, to leadership. Most recently, Anna was a Director of Product at ServiceNow where she led the company's Enterprise Agile Planning solution from inception to market leadership.Links from the Show:LinkedIn: Anna’s LinkedInLinks: tech-happy.comHorace and PeteDowndog appMore by Kyle:Follow Product by Design and Kyle on TwitterFollow Product Thinking on Twitter and TikTokSign up for Kyle's Product Thinking Newsletter for more updates.Kyle's writing on MediumProduct by Design on MediumLike our podcast, consider Buying Us a Coffee or supporting us on Patreon

When is a product done? When should you build vs buy? Join host Kyle on this episode of Product by Design as he speaks with Brad Hawkins, Chief Solutions Officer at ServicePower as they discuss product development, user experience, AI, and more. With 28 years of experience, Brad shares his passion for finding solutions and elevating customer experience. Listen as they discuss prioritizing user experience in software development, the evolution of claims processing, and unifying a platform. Get ready for insightful discussions about machine learning, practical solutions, and personal growth.Brad HawkinsBrad is the Chief Solutions Officer at ServicePower, a leading field service management software for companies like Costco, LG, Whirlpool and more. Brad has more than 25 years of experience in developing field service solutions that enhance processes and elevate customer experiences. Links from the Show:LinkedIn: Brad Hawkins, ServicePowerLinks: ServicePower More by Kyle:Follow Product by Design and Kyle on TwitterFollow Product by Design and Kyle on TikTokSign up for Kyle's Product Thinking Newsletter for more updates.Kyle's writing on MediumProduct by Design on MediumLike our podcast, consider Buying Us a Coffee or supporting us on PatreonTimestamps:[00:00:07] Field Service Management with Brad Hawkins[00:03:35] Golfing and Career Journey with ServicePower[00:06:58] Streamlining Warranty Payment Processes[00:10:06] Value Creation and Workforce Management in ServicePower[00:13:37] Unifying Platform Technologies Through Acquisitions[00:16:36] Prioritizing User Experience in Software Development[00:19:56] Continuous improvement and buying vs building software[00:23:16] Long-Term Employment [00:26:41] Career Growth Within One Company[00:30:02] Building Platform and AI in Software Industry[00:33:19] Challenges with AI and Machine Learning Implementation[00:36:44] Learning Simplicity in Career[00:40:09] Staying focused on core competencies[00:43:04] ServicePower's Unique Workforce Solution[00:46:17] Embracing Life's Unexpected Journey[00:49:37] Speaker's Social and Digital Media Promotion

Get ready for an exciting episode of Product by Design! Host Kyle Evans welcomes Hikari Senju and Matt Swalley from Omneky to talk about their AI marketing platform. Along with discussing their backgrounds, we share our views on the changing AI environment and the potential exponential growth in technology. We also delve into how using generative AI with advertising can impact the way marketers scale creative multivariate testing. We also discuss how AI is making advertising more accessible, unleashing an order of magnitude more creativity.Additionally, we discuss the importance of hiring the right people and building a great team to achieve success in a venture-backed company. Along with sharing their experiences in Silicon Valley and growing a startup, Hikari and Matt provide insights on how to maintain focus and integrity while building products for customers. The episode wraps up with some cool technology and book recommendations, including the potentially sentient AI read "After On" by Rob Reid and exciting tech like vector databases. Get ready to be inspired by this podcast and stay ahead in the fast-moving industry by reskilling yourself with AI tools!Hikari SenjuHikari Senju is the Founder & CEO of Omneky, an AI platform that generates personalized ads at scale. Hikari founded his previous startup, an on-demand tutoring app called QuickHelp, while studying Computer Science at Harvard. Hikari later sold QuickHelp to Yup.com and became the company’s Head of Growth. During his time at Yup.com, he saw how much money was being spent on inefficient content and saw the opportunities in generative AI to solve this, inspiring him to found Omneky. Since then, he has grown the company into the leader in the AI generative ad space. Powered by OpenAI’s GPT-4, DALLE-2, and their own proprietary algorithms, Omneky’s platform empowers customers to analyze the design preferences of all the customer’s target audiences and manage thousands of AI-generated ads designed to drive conversions for each customer profile.Matt SwalleyMatt Swalley is Co-Founder and Chief Business Officer of Omneky. Previously Matt was the Chief of Staff to Global Business at AT&T, was part of AT&T’s strategy team and led midmarket sales at AT&TLinks from the Show:LinkedIn: Hikari Senju, Matt SwalleyBooks: After On, Chip Wars, Alignment Problem, Competing in the Age of AILinks: Ben’s BitesMore by Kyle:Follow Product by Design and Kyle on TwitterFollow Product by Design and Kyle on TikTokSign up for Kyle's Product Thinking Newsletter for more updates.Kyle's writing on MediumProduct by Design on MediumLike our podcast, consider Buying Us a Coffee or supporting us on Patreon[00:00:07] Starting an AI marketing platform with Omneky[00:03:49] Personal Interests and Backgrounds in Tech[00:07:03] How Computer Vision and Generative AI Meet Marketing[00:10:30] Early days of Omneky's generative AI development[00:13:58] Advancements in AI technology[00:17:16] The impact of AI on Google and Microsoft[00:20:42] Legal Responsibility of Chatbots[00:23:55] The Importance of Reskilling in AI[00:27:08] The Impact of AI on Marketing and Advertising[00:30:28] The democratization of coding[00:33:47] Building a Successful Team in Silicon Valley[00:36:58] Aligning Mission and Market for Startup Success[00:39:49] Customer obsession in product development[00:42:38] The Value of Customer Feedback and Advertising Data[00:45:35] Lessons from the California Gold Rush[00:48:41] Favorite technology recommendations for podcast listeners

In this episode of Product by Design, host Kyle Evans welcomes Artem Koren from Sembly.ai. Join them as they explore the revolutionary and ever-evolving world of AI and its application in meetings. Artem, the Chief Product Officer and co-founder at Sembly.ai, shares his background in technology and management consulting, and how the idea for Sembly.ai was born. We discuss our experiences with AI and the various applications in different industries like walking tours and graphic design. We also discuss the potential benefits and drawbacks of using AI in meetings, and how it could change the way we work and interact with each other. Don't miss out on Artem's suggestions for trying out new AI-based technologies and his recommendations for thought-provoking podcasts. Check out Sembly's website for a free trial of their AI-powered meeting automation tool. Follow and subscribe to the podcast for exciting insights that will leave you thinking about the limitless possibilities of AI.Artem KorenArtem is the Chief Product Officer and Co-Founder of Semby AI, a SaaS platform that uses proprietary AI algorithms to transcribe and analyze meetings. Artem has 16+ years of product management experience and has applied AI learning to his work since 2009. Artem is passionate about using AI to enrich humanity and create positive change.Links from the Show:Sembly.aiTwitter: @clearlykorenLinkedIn: https://www.linkedin.com/in/akoren/Sam Altman PodcastDreamStudio.aiMore by Kyle:Follow Product by Design and Kyle on TwitterFollow Product by Design and Kyle on TikTokSign up for Kyle's Product Thinking Newsletter for more updates.Kyle's writing on MediumProduct by Design on MediumLike our podcast, consider Buying Us a Coffee or supporting us on Patreon[00:00:09] AI meeting transcription and analysis technology[00:04:48] From Chess to Sembly.ai[00:08:56] Early Neural Networks and Cancer Detection[00:12:59] The Evolution of AI Technology and Terminology[00:17:15] The Evolution of AI and Machine Learning[00:21:33] The Potential of AI in Meetings with Sembly.ai[00:25:22] Harnessing AI for Effective Meeting Management[00:29:03] VoiceAI's Impact on Meeting Productivity[00:33:12] The Future of AI in Meetings[00:36:59] The Future of AI in Meetings[00:40:59] The Use of AI in Meetings[00:44:47] The Future of Everyday Life with AI[00:48:57] AI's Impact on Life and Work[00:53:07] The Impact of AI on Various Industries[00:57:39] The Benefits of Trying AI-Based Technologies[01:02:18] Dream Studio AI and Generative Images

Join Kyle in an exciting podcast episode with guest Fredrik Svensson Von Schreeb, a talented copywriter with experience in various industries. They discuss the importance of storytelling in branding and how copywriting impacts a company's voice. With discussions on rebranding, creating brand guidelines, and consistent messaging, this podcast offers valuable insights for anyone in product development, advertising or marketing industries. Kyle and Fredrik also talk about the need for collaboration and staying up-to-date with current trends in storytelling to keep your brand relevant and engaging. Don't miss out on this creative and insightful conversation!Fredrik Svensson Von Schreebhttps://www.linkedin.com/in/fredrik-von-schreeb-ab9072148/Links from the Show:Movies: Everything, Everywhere, All At OnceFrom Our Partners:Future London Academy’s MBA for Design Leaders: bit.ly/chiefdesignerMore by Kyle:Follow Product by Design and Kyle on TwitterFollow Product by Design and Kyle on TikTokSign up for Kyle's Product Thinking Newsletter for more updates.Kyle's writing on MediumProduct by Design on MediumLike our podcast, consider Buying Us a Coffee or supporting us on Patreon[00:00:12] Introduction of Guest Frederick Ron Schreeb[00:03:54] Importance of Copywriting in Advertising[00:07:37] The Power of Brand Storytelling[00:11:08] Copywriting's Impact on Branding & Agency vs In-house Work[00:14:31] In-House Vs Agency: Brand Campaign Pros and Cons[00:18:12] NBA for Design Leaders & Rebranding[00:22:10] Crafting a Consistent Brand Voice Across Teams[00:25:57] Importance of Style Guides in Map Writing[00:29:53] Maintaining control over product messaging[00:33:52] Adapting storytelling to cultural shifts[00:37:39] The Art of Writing and Refinement[00:41:09] Value of Patience in Creative Process[00:44:52] Use of thought starter tool