

The SaaS Revolution Show
The SaaS Revolution Show, Alex Theuma
The SaaS Revolution Show, hosted by Alex Theuma, brings you insights and tactics from the greatest SaaS minds in Europe and across the world. Revolutionary founders, executives, and investors openly share wisdom on attracting and keeping customers, growing companies in unlikely places, scaling globally, successfully reaching the SaaS high skies, and never giving up. The SaaS Revolution Show is brought to you by SaaStock, the only media, membership and events business that focuses on SaaS founders scaling to $10mill ARR.
Episodes
Mentioned books

Aug 1, 2024 • 34min
Reigniting Sales Revenue: What Can Sales Teams Do To Resurge in a Slowing Market?
In this episode of the SaaS Revolution Show, we're back at the SaaStock Growth Stage for an insightful panel discussion between David Appel (Head of SaaS & Software Vertical at Sage Intacct), Kathrin Koedderitz (Sr Sales Director at Globalization Partners), Ferran Puig (Director of Partnerships & Business Development at Capchase), and Zack Lipton (Sr Revenue Enablement Manager - EMEA at Salesloft).
"When we started Salesloft in EMEA, we had one sales rep that was stellar. Everyone would just watch his calls. They all knew – watch his calls. And he got really good by watching one of the reps in the US. And it's just, you know, very informal, institutional knowledge but the point I'm trying to make here is, if you can identify that then you can coach that behaviour into people. You can tell people who the top performers are, you can make your top performers more vocal so that other people know where to find that content," Zack Lipton, Senior Revenue Enablement Manager at Salesloft
The session was packed full of actionable takeaways to revitalise your sales team, including:
- How and why to focus on innovation
- OKRs and how to track and adapt long term goals
- How to combat lengthening sales cycles
- How you can coach and develop your sales reps to learn from top performers
- And more!
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe | Dublin, Ireland
Book tickets: https://saastock-europe.com/
🇺🇸 SaaStock USA | Austin, Texas
Book tickets: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

Jul 25, 2024 • 22min
Scaling Success: Insights from Klaviyo's Journey with President Steve Rowland
Klaviyo President Steve Rowland shares insights on creating personalized connections in the digital world. He discusses Klaviyo's journey to IPO, building strategic partnerships, balancing strategy and execution, and scaling a business with a focus on customer relationships.

5 snips
Jul 18, 2024 • 30min
From Burnout to Bliss: Strategies for Sustainable Success in Startups
CEO Coach Mark MacLeod shares insights on sustainable success in startups, emphasizing leading with intention and balancing work-life. He reflects on burnout, emphasizes setting boundaries, and aligning intentions with personal growth for sustainable success.

Jul 11, 2024 • 40min
How Tipple Won Five Billion Dollar Customers in its First Year of Operation
Eoin Bara, CEO of Tipple, shares his journey from UX designer to launching a successful SaaS company that secured five billion-dollar customers in just one year. He discusses the trend toward tool consolidation in the SaaS market and emphasizes finding 'killer features' to attract customers. Eoin also reflects on his Irish roots and how they inspired his venture into the alcohol industry. He highlights the importance of a balanced marketing strategy and recounts the surge of interest from VCs after winning a prestigious pitch competition.

Jul 4, 2024 • 20min
The Great Debate: What You Need to Know about AI in Sales
In this episode of the SaaS Revolution Show, we're live from the SaaStock USA scale stage where Jake Dunlap (CEO, Skaled) and Kevin "KD" Dorsey (Sales Leadership Accelerator & Consultant) go head to head in their session on 'The Great Debate: What You Need to Know about AI in Sales'.
Ready for a debate? KD and Jake share what you NEED to know when it comes to AI and sales. The future of sales is human powered by AI, and these two renowned sales experts will arm and argue the knowledge and skills you need to thrive in this ever-evolving era. Through the lens of friendship, leadership and sales enablement, these two will debate it out together.
Listen to the full episode, watch the video below and subscribe to the SaaS Revolution Show podcast today.
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe | Dublin, Ireland
Book tickets: https://saastock-europe.com/
🇺🇸 SaaStock USA | Austin, Texas
Book tickets: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

6 snips
Jun 27, 2024 • 55min
David Politis' Lessons Learned Over 20 Years of Building and Operating Companies Through to Exit
David Politis, Founder of BetterCloud, shares his entrepreneurial journey, reaching $100M ARR, decision to acquire G2 Track, CEO role evolution, key lessons from Startup Founder Survival Guide, and importance of ideal customer targeting and team building.

Jun 20, 2024 • 47min
Exiting your SaaS Business: Insights from Tim Schumacher, Co-founder of saas.group
Tim Schumacher, co-founder of saas.group, shares insights on entrepreneurship, angel investing, and the key steps involved in acquisitions. He emphasizes the importance of addressing specific problems in a business and provides advice to founders considering an acquisition, highlighting that valuation is just one factor to consider.

Jun 13, 2024 • 28min
Marketing Leaders: 5 Ways to Not Get Fired, with Kyle Lacy CMO at Jellyfish
Live from the SaaStock USA 2024 Scale Stage, Kyle Lacy (CMO, Jellyfish) tells marketing leaders the five ways to not get fired.
"I believe marketing should have a seat at the table for all four of these to force alignment, because you are the hub and spoke of the go to market model - in my opinion. So that's why it's important that you at least help own, or at least help report, on these things."
The average tenure of a marketing and sales leader at a high-growth startup is short, and it’s short for a reason. How do you build staying power at any company as a marketing leader? It’s important to build specific strategies to gain a seat at the proverbial table. Join Kyle as he walks you through the five ways to position yourself as a marketing leader, from revenue alignment to owning a pipeline/revenue number.
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe | Dublin, Ireland
Book tickets: https://saastock-europe.com/
🇺🇸 SaaStock USA | Austin, Texas
Book tickets: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

Jun 6, 2024 • 23min
5 Key Moments to Drive Revenue Growth & Customer Retention
In this episode of the SaaS Revolution Show our host Alex Theuma is joined live at SaaStock USA 2024 by Ashley Grech, CRO at Xero, as she shares the five key moments to drive revenue growth & customer retention.
While we're all familiar with sales cycles and customer life cycles, when you take a deeply customer-centric view, there are a few moments that really matter in revenue and retention, and it behooves you as a leader to think through how you handle each of them in order to turn them into force multipliers for your funnel and customer relationship. These moments include: First impressions, Conversion, Establishment, Growth (cross-sell and upsell), and When something goes wrong. Tune in to hear GTM expert Ashley Grech, CRO at Xero, discuss.
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe | Dublin, Ireland
Book tickets: https://saastock-europe.com/
🇺🇸 SaaStock USA | Austin, Texas
Book tickets: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

5 snips
May 30, 2024 • 57min
Decisions from The Gut with Jason Fried, Co-founder & CEO, 37signals
A company is essentially two things: a group of people and a collection of decisions. How those people make these decisions is the art of running a business (37signals). We make decisions every single day, it’s what often dictates the direction of a business. Some decisions work out and some don’t. Some are quick to make and some tough to call. You’ll never be able to consider every single piece of data, analysis or consequence when making a decision - sometimes a decision has to be made from the gut. Legendary founder, Jason Fried is joined by SaaStock’s CEO, Alex Theuma, to share his decision making philosophy and answer some of the biggest questions founders face today.
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe | Dublin, Ireland
Book tickets: https://saastock-europe.com/
🇺🇸 SaaStock USA | Austin, Texas
Book tickets: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)


