How Tipple Won Five Billion Dollar Customers in its First Year of Operation

Jul 11, 2024

Eoin Bara, CEO of Tipple, shares his journey from UX designer to launching a successful SaaS company that secured five billion-dollar customers in just one year. He discusses the trend toward tool consolidation in the SaaS market and emphasizes finding 'killer features' to attract customers. Eoin also reflects on his Irish roots and how they inspired his venture into the alcohol industry. He highlights the importance of a balanced marketing strategy and recounts the surge of interest from VCs after winning a prestigious pitch competition.

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Intro

00:00 • 2min

From Tullamore to Craft Distilling

02:22 • 5min

Transitioning from Amazon to SaaS: The Founding Journey of Tipple

07:00 • 2min

Navigating Complexities in Alcohol Distribution

08:31 • 26min

Navigating the SaaS Landscape and Exploring Irish Whiskey

34:28 • 3min

Future Expansion and Strategic Growth Plans

37:26 • 2min

In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Eoin Bara, CEO of Tipple, who shares how Tipple won five billion dollar customers in its first year of operation. "There's a lot of SaaS companies that do one thing, and I think there is a trend in the market towards consolidation. So if you look at, like, employer records and HRIS systems benefits tools, right, I think there's going to be consolidation of those into one tool. You know, we look at Revolut now doing expenses, you know, you look at offering other products, that's going to be the thing. It's 1. finding the thing that's going to be the killer feature that brings the customers in the cutting through the noise of marketing and like getting to your target customer, then it's going to market getting scale." Eoin shares: - His journey from being a UX designer working with the likes of Goldman Sachs, Vodafone, like Aer Lingus, to 'starting a side hustle' now known as Tipple - How fond memories of his childhood in Tullamore influenced an expression in booze - How building infrastructure for the alcohol industry led to winning the RFP and getting their first billion-dollar customer - The aftermath of winning the SaaStock 2023 Pitch Competition; "inbound from VC's just went nuts" - Their strategy for winning customers; including market education and balancing inbound & outbound and more. Check out the other ways SaaStock is helping SaaS founders move their business forward: 🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book you tickets: https://saastock-europe.com/tickets/ 🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas Join the waitlist: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)