Live from the SaaStock USA 2024 Scale Stage, Kyle Lacy (CMO, Jellyfish) tells marketing leaders the five ways to not get fired.
"I believe marketing should have a seat at the table for all four of these to force alignment, because you are the hub and spoke of the go to market model - in my opinion. So that's why it's important that you at least help own, or at least help report, on these things."
The average tenure of a marketing and sales leader at a high-growth startup is short, and it’s short for a reason. How do you build staying power at any company as a marketing leader? It’s important to build specific strategies to gain a seat at the proverbial table. Join Kyle as he walks you through the five ways to position yourself as a marketing leader, from revenue alignment to owning a pipeline/revenue number.Check out the other ways SaaStock is serving SaaS founders
🇺🇸 SaaStock USA 2025: 13-15 May 2025 | Austin, Texas. Connect, learn and
thrive at the leading conference for B2B SaaS Founders, Operators and
Investors from Pre-Seed to Series C.
(https://ti.to/saastock/saastock-usa-2025)
🇮🇪 SaaStock Europe 2025: 12-14 October 2025 | Dublin, Ireland. "The best
SaaS conference for founders, execs & investors in Europe, period." -
Christoph Janz, Partner, Point Nine.
(https://share.hsforms.com/1FbUpCXpJT8um3MehUUYcAg3upof)
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)
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