

Product Mastery Now for Product Managers, Leaders, and Innovators
Chad McAllister, PhD
Welcome to Product Mastery Now, where you learn the 7 knowledge areas for product mastery. We teach product managers, leaders, and innovators the product management practices that elevate your influence and create products your customers love as you move toward product mastery. To see all seven areas go to https://productmasterynow.com. Hosted by Chad McAllister, PhD, product management professor and practitioner.
Episodes
Mentioned books

Jun 3, 2024 • 36min
492: Mastering Market Research: Sixth of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD
Mastering Market Research Techniques for Successful Product Management Watch on YouTube TLDR Market research is essential for product...

May 27, 2024 • 38min
491: Product Design & Development: Fifth of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD
How product managers can master product design & development Watch on YouTube TLDR This article explores the crucial...

May 20, 2024 • 0sec
490: Product Process: Fourth of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD
How product managers can master product process Watch on YouTube TLDR – The Product Innovation Charter (PIC) is...

May 13, 2024 • 31min
489: Product Portfolio Management: Third of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD
How product managers can master product portfolio management Watch on YouTube TLDR Portfolio management is a crucial...

May 6, 2024 • 28min
488: Product Innovation Strategy: Second of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD
Chad McAllister, PhD, discusses product innovation strategy, emphasizing the importance of aligning with business goals and gaining organizational support. Topics include creating a business strategy, tools like SWOT and PESTLE analysis, and developing a good innovation strategy. Learn how to drive effective work, align product ideas with objectives, and enhance management skills for product mastery.

6 snips
Apr 29, 2024 • 33min
487: Product Innovation Management: First of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD
Chad McAllister, PhD dives into product innovation management, discussing factors influencing innovation, challenges in product work, and the significance of creating value for customers. The podcast explores essential skills for product managers and emphasizes the importance of vision, strategy, and commercialization in product management.

Apr 22, 2024 • 32min
486: The 7 Knowledge Areas of Product Mastery – with Chad McAllister, PhD
Chad McAllister, a product management expert, discusses the seven knowledge areas for product mastery. He shares his journey from software project management to earning a PhD in Innovation. Topics include the importance of product management associations, evolution of product management knowledge, and key tools in product management.

Apr 15, 2024 • 36min
485: How product managers can navigate “Big-Bet” transformations – with John Rossman
The habits that set apart transformational product leaders Today we are talking about why organizations are increasingly facing...

Apr 8, 2024 • 31min
484: Making customer research easier – with Prashant Mahajan
Tools for making voice-of-the-customer insights more accessible to product managers Today we are talking about aspects of the Market...

Apr 1, 2024 • 38min
483: Nailing the customer experience to improve product value – with Jason Friedman
How product managers can design their customer experience journey We all want to create products that customers find...