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Product Mastery Now for Product Managers, Leaders, and Innovators
500: Evolving trends in product management: What every PM and VP Needs to Know – with Tony Ulwick
Jul 29, 2024
53:23
Outcome-Driven Innovation – for Product Managers Watch on YouTube TLDR Tony Ulwick, creator of Jobs-to-Be-Done, introduces Outcome-Driven Innovation (ODI), a revolutionary approach to product management. ODI shifts focus from generating ideas to understanding and addressing customer needs, leading to more successful products and innovations. ODI prioritizes understanding customer needs over generating product ideas The approach […]
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode