Product Mastery Now for Product Managers, Leaders, and Innovators
Chad McAllister, PhD
Welcome to Product Mastery Now, where you learn the 7 knowledge areas for product mastery. We teach product managers, leaders, and innovators the product management practices that elevate your influence and create products your customers love as you move toward product mastery. To see all seven areas go to https://productmasterynow.com. Hosted by Chad McAllister, PhD, product management professor and practitioner.
Episodes
Mentioned books
Oct 7, 2024 • 41min
509: Prototyping mastery for product managers – with Matthew Wettergreen, PhD
Insights for product managers from a professor teaching engineering design and prototyping Watch on YouTube TLDR The value...
Sep 30, 2024 • 29min
508: The practices of the most innovative companies – with 2024 Outstanding Corporate Innovator winner
DFW Airport’s journey to winning PDMA’s 2024 Outstanding Corporate Innovator Award Watch on YouTube TLDR In this episode...
Sep 23, 2024 • 45min
507: Navigating the second product problem – with Greg Coticchia
To survive, your company must sell multiple products Watch on YouTube TLDR In this episode, I’m interviewing Greg...
Sep 16, 2024 • 40min
506: Everyday practical innovation – with Jerry Fix and Terry Carroll
What product managers need to know about the Targeted Innovation Process Watch on YouTube TLDR The Targeted Innovation...
Sep 9, 2024 • 49min
505: What you don’t know about product innovation limits your influence – with Chad McAllister, PhD
Questions product managers ask me about how to improve innovation Watch on YouTube TLDR Product managers are pivotal...
Sep 2, 2024 • 46min
504: Market Research for Product Innovation – with Chip Chomyn
Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is...
Aug 26, 2024 • 39min
503: AI is coming for your culture and product team – how to get ready – with Tiffany Prince
The future of culture and teams in the age of AI – for product managers Watch on YouTube...
Aug 19, 2024 • 40min
502: Use LAUNCH Code to ease the overwhelm when launching a B2B product – with James Whitman
A guide to successful product launches – for product managers Watch on YouTube TLDR The LAUNCH framework, created...
Aug 5, 2024 • 39min
501: How product managers can build people-first cultures – with Gary Harpst
How product managers should use the five-step model for creating team culture Watch on YouTube TLDR Product managers...
Jul 29, 2024 • 53min
500: Evolving trends in product management: What every PM and VP Needs to Know – with Tony Ulwick
Outcome-Driven Innovation – for Product Managers Watch on YouTube TLDR Tony Ulwick, creator of Jobs-to-Be-Done, introduces Outcome-Driven Innovation...
