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Product Mastery Now for Product Managers, Leaders, and Innovators

Latest episodes

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Dec 25, 2023 • 34min

469: Voice of Customer in Product Design – with Tony Belilovskiy

Tony Belilovskiy explores turning customers' perceptions into numerical, objective data for product design and business cases. The podcast discusses understanding the voice of the customer, ranking and weighting customer needs, addressing measurement challenges, and focusing on customer needs in the hotel industry.
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Dec 18, 2023 • 40min

468: Discovering the heart of innovation Part I – with Merrick Furst, PhD

Dr. Merrick Furst, the Director of the Center for Deliberate Innovation at Georgia Tech, discusses the heart of innovation. Topics include diversity of authors, challenges in collaboration, startup and larger organization innovation, accidental vs deliberate innovation, discovering authentic demands, and understanding the customer's perspective.
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6 snips
Dec 11, 2023 • 31min

467: Strategic product planning – with Yaroslav Lazor

Yaroslav Lazor, Founder and CEO of Railsware, discusses strategic product planning, bridging the gap between product managers and engineers, and the importance of alignment in successful product development. He also shares insights on overcoming challenges, building products using the Bridges framework, and their consultancy services.
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Dec 4, 2023 • 32min

466: Use the 4 leadership motions to be more effective – with Janice Fraser

How product managers can navigate leadership challenges Today we are talking about four leadership motions that enable increased organizational effectiveness and productivity and alleviate organizational friction, waste, and indecision. The motions reflect a need for leadership change as organizations struggle for higher performance while supporting employees. Sharing the four leadership motions with us is Janice […]
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Nov 27, 2023 • 42min

465: Increase your success when creating organizational change – with Lisa Carlin

The secret recipe for organizational transformation Today we are talking about organizational change. As innovators, creating change is what we do. You may have already learned that change is not always welcomed, such as when the new product you created also cannibalizes an existing product your organization provides. Organizational change and transformation is challenging, and […]
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Nov 20, 2023 • 26min

464: Creating a recipe for innovation success – with Shawn Houser-Fedor

Shawn Houser-Fedor, R&D Senior Director at Hershey, shares how InnovationOps helped Hershey achieve innovation at scale. They discuss the benefits of working at Hershey, implementing an information management tool, prioritizing projects and gate reviews, and the tension between divergence and convergence in innovation.
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Nov 13, 2023 • 37min

463: Building a great team to build great products – with Vidya Dinamani

The key ingredients of a successful product management team Today we are talking about how to build a great product team that in turn will build great products customers love. Joining us is a returning guest, Vidya Dinamani. She’s a product executive, advisor, and coach. She has over 20 years of experience in product management, […]
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Nov 6, 2023 • 32min

462: Using qualitative data to drive product management prioritizations – with Daniel Erickson

How product managers can use AI to get more actionable insights from qualitative data Today we are talking about using qualitative data to drive our work in product and consequently improve sales. Joining us is Daniel Erickson, the Founder and CEO of  Viable, an AI analytics tool that enables businesses to instantly access and act on valuable […]
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Oct 30, 2023 • 34min

461: Customer use cases to guide product design – with Lilac Muller, PhD

Tips for creating customer use cases – for product managers Today we are talking about how to create and use customer use cases to guide product design.  Our guest is Dr. Lilac Muller, VP of Product Management at Kymeta Corporation. She oversees product strategy, definition, and launch activities for Kymeta’s mobile satellite communications product line, […]
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Oct 23, 2023 • 38min

Special: Level Up Your Product: Innovation with Game Mechanics – with Mike Hyzy and Bret Wardle

How product managers can gamify their products, process, and career I am interviewing speakers at my favorite annual conference for product managers, the PDMA Inspire Innovation Conference.  This discussion is with Mike Hyzy and Bret Wardle, whose session is titled “Level Up Your Product: Innovation with Game Mechanics.” In our competitive landscape, businesses constantly seek […]

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