Product Mastery Now for Product Managers, Leaders, and Innovators
Chad McAllister, PhD
Welcome to Product Mastery Now, where you learn the 7 knowledge areas for product mastery. We teach product managers, leaders, and innovators the product management practices that elevate your influence and create products your customers love as you move toward product mastery. To see all seven areas go to https://productmasterynow.com. Hosted by Chad McAllister, PhD, product management professor and practitioner.
Episodes
Mentioned books
Jul 21, 2025 • 43min
550: Why most product launches fail and how to ensure yours succeeds – with Rebecca Shaddix
How product managers can master go-to-market strategies Watch on YouTube TLDR Most product launches fail not because the...
9 snips
Jul 14, 2025 • 42min
549: Mastering product innovation, based on 60 years of design insights – with Scot & Walter Herbst
Join Scot and Walter Herbst, a dynamic father-son duo, as they share their invaluable insights on product innovation. With over 230 patents to their names, they discuss the importance of understanding customer problems and structured methodologies in successful product development. Hear about their innovative journey in enhancing medical tools and the pivot that transformed a ceramic box cutter. They emphasize adaptability, user needs, and how to avoid common pitfalls, making their expertise essential for product managers and innovators alike.
Jul 7, 2025 • 34min
548: Building a culture of fearless product innovation at Snap-On Tools – with Ben Brenton, PhD
How Snap-On puts customers at the center of product management Watch on YouTube TLDR In this episode, Ben...
Jun 30, 2025 • 40min
547: Why product leaders need to understand the hoshin kanri framework – with Mark Reich
Vertical and horizontal alignment in product management Watch on YouTube TLDR In this episode of Product Mastery Now,...
Jun 23, 2025 • 37min
546: Strategic foresight gives product managers a competitive edge – with Jod Kaftan
How product managers can see around corners Watch on YouTube TLDR In this episode of Product Mastery Now,...
9 snips
Jun 16, 2025 • 23min
545: A product management case study on unlocking customer insights – with Kristyn Corrigan
Kristyn Corrigan, Principal at Applied Marketing Science and PDMA Board member, dives into the transformative power of Voice of the Customer (VOC) research. She explains how many product managers rely on assumptions rather than real insights, urging a shift in approach. The discussion reveals effective methodologies for gathering customer insights, like qualitative interviews and AI analysis. Kristyn shares practical advice on engaging customers through active listening, and highlights how these insights can unlock innovation and enhance product development.
Jun 9, 2025 • 36min
543: Product leadership in complex tech companies – with Adam Feinstein
A product manager’s journey to Product VP Watch on YouTube TLDR In this episode, I talk with Adam...
Jun 2, 2025 • 17min
542: Research methods that drive smarter product management decisions – with Nick Cawthon
UX research practices to maximize product team resources Watch on YouTube TLDR During my conversation with Nick Cawthon,...
May 26, 2025 • 40min
541: What product managers need to understand about portfolio management – with Colin Nelson
Product portfolio management skills that transform product managers into strategic leaders Watch on YouTube TLDR Innovation portfolio management...
11 snips
May 19, 2025 • 54min
540: The essential strategic role of modern product management – with Steve Johnson
Join Steve Johnson, a seasoned product coach and author, as he dives into the evolving world of product management. He emphasizes how AI is revolutionizing the field by handling tactical tasks, freeing product managers to focus on strategy. Steve discusses the importance of understanding customer problems over rushing to solutions and how organizational silos can stifle innovation. He also highlights the vital role of Product Ops in enhancing collaboration and suggests that the key to success lies in embracing a problem-centered approach.
