Product Mastery Now for Product Managers, Leaders, and Innovators
Welcome to Product Mastery Now, where you learn the 7 knowledge areas for product mastery. We teach product managers, leaders, and innovators the product management practices that elevate your influence and create products your customers love as you move toward product mastery. To see all seven areas go to https://productmasterynow.com. Hosted by Chad McAllister, PhD, product management professor and practitioner.
Latest episodes
Mar 31, 2025 • 20min
533: The brain science necessary for creating products customers are compelled to buy – with Laurier Mandin
How product managers can create irresistible products Watch on YouTube TLDR Product psychology goes far beyond traditional product-market...
Mar 24, 2025 • 19min
532: Make problem solving fun and effective using a workshop approach – with Alison Coward
Transform product team collaboration with Workshop Culture Watch on YouTube TLDR In my recent conversation with Alison Coward,...
Mar 17, 2025 • 23min
531: Using AI in risk-adverse industries – with Matt Coatney
AI in product management – perspectives from the legal industry, education, and entrepreneurship Watch on YouTube TLDR In...
Mar 10, 2025 • 38min
530: How to craft your path from IC to Product VP – with Elizabeth Samara-Rubio
In a captivating discussion, Elizabeth Samara-Rubio, Chief Business Officer at SiMa.ai, shares her journey from product management to senior leadership, drawing from her experiences at HP and AWS. She emphasizes the importance of a clear vision and data-driven decision-making in leadership. Elizabeth discusses the potential of Edge AI, illustrating its benefits in privacy and cost savings. She also provides valuable insights for aspiring leaders on embracing calculated risks and fostering a culture of innovation to create lasting customer value.
Mar 3, 2025 • 32min
529: Is this the best AI-powered market research approach? – with Carmel Dibner
How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation...
Feb 24, 2025 • 36min
528: From startup founder to product success and why interacting with people is the big change – with Anya Cheng
How an AI-powered fashion startup achieved product-market fit Watch on YouTube TLDR In this episode, we’re joined by...
Feb 17, 2025 • 38min
527: The truth behind “CEO of the Product” – with Francesca Cortesi
The product manager’s path to influence Watch on YouTube TLDR In my recent conversation with Francesca Cortesi, CPO,...
Feb 10, 2025 • 50min
526: How product management transformed Olay from a dying brand into a market leader – with Nancy Dawes
Serial innovators see dead people Watch on YouTube TLDR The transformation of Olay from a declining “Oil of...
Feb 3, 2025 • 48min
525: Use Jobs-To-Be-Done to sell more product or to make a better product? – with Chad McAllister, PhD
How product managers use Jobs-To-Be-Done to create products customers love Watch on YouTube TLDR In this episode, I...
Jan 27, 2025 • 46min
524: Why Moneyball is the best breakthrough innovation movie – with Bruce Vojak, PhD
How serial innovators transform product management Watch on YouTube TLDR Navigating innovation in mature organizations requires a unique...
