
Product Mastery Now for Product Managers, Leaders, and Innovators 559: Building influence as a product leader – with Rich Mironov
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Sep 29, 2025 Rich Mironov, a product leadership expert with over 40 years of experience, shares invaluable insights for CPOs and product VPs. He highlights the three core challenges these leaders face: effectively communicating product value in financial terms, building trust through strategic wins, and minimizing product waste. Mironov emphasizes that executives prioritize revenue impact, making it crucial to showcase product outcomes. He also discusses the importance of delegation, effective team structures, and establishing rituals to enhance product influence.
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Three Core Priorities For Product Leaders
- Product leaders must champion three things: real end users, the extended product teams, and overall business health.
- This shifts the role from doing individual product work to enabling decisions, organization design, and cross-functional coalitions.
Speak The Executive Language
- Executives care about money, risk, and market expansion, not product process details.
- Translate product outcomes into financial terms to make your case and finish the sentence for executives.
Quantify Outcomes In Dollars
- Quantify product outcomes in monetary impact instead of percent metrics alone.
- Say how a 2% churn reduction translates into tens of millions of dollars and business outcomes.




