Product Mastery Now for Product Managers, Leaders, and Innovators cover image

Product Mastery Now for Product Managers, Leaders, and Innovators

Latest episodes

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Jul 22, 2024 • 34min

499: How to implement a 2-hour design sprint to solve complex problems – with Teresa Cain

Solve problems as a team in just two hours – for product managers Watch on YouTube TLDR Imagine solving big product problems in just two hours instead of five days. Sounds impossible, right? Not anymore! Teresa Cain has cracked the code with her two-hour design sprint method. This quick and efficient approach to product innovation […]
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Jul 15, 2024 • 32min

498: Real-world use of product life cycle management – with John Rovnan

Mastering product lifecycle management – for product managers Watch on YouTube TLDR Product lifecycle management is key to successful product development and innovation. This article explores the stages of a product’s life, from launch to retirement, and how they differ across industries and product types. Here are the main takeaways: The classic product lifecycle stages […]
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Jul 8, 2024 • 32min

497: Mastering product management strategy – with Andreas Maihoefer

Essential strategy tools and frameworks for product managers Watch on YouTube TLDR Want to level up your product management game? This guide dives into the world of product strategy, sharing insights from expert Andreas Maihoefer. We’ll explore key tools like the House of Strategy, which shows how different levels of strategy fit together, and the […]
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Jul 1, 2024 • 33min

496: Navigating career changes and personal growth as a product manager – with Tom Leung

Product management and the tech industry Watch on YouTube TLDR In this episode, former Google product management director Tom Leung shares his experiences with recent tech industry layoffs and offers valuable advice for product managers facing career changes. Key takeaways include: Seeing layoffs as chances for personal and professional growth Embracing a “gap year” mindset […]
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Jun 24, 2024 • 28min

495: The reframing secret to getting a product management job – with Mary Baird

How to successfully transition to a product management role Watch on YouTube TLDR Transitioning from one career to another is full of challenges, especially when the two fields seem vastly different. However, as Mary Baird’s inspiring story shows, a successful pivot from nonprofit leadership to product management is not only possible but also incredibly rewarding. […]
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Jun 17, 2024 • 35min

494: Developing Skills in Product Management and Leadership – with Chad McAllister, PhD

What product managers need to elevate their careers Watch on YouTube TLDR In this episode, I share insights on developing essential skills for product management and leadership. I explain how mastering the seven knowledge areas of product management outlined by the Product Development and Management Association (PDMA) can help product managers elevate their careers and […]
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Jun 10, 2024 • 24min

493: Perfecting Product Culture and Teams: Seventh Knowledge Area of Product Mastery – with Chad McAllister, PhD

How product managers can master product culture and teams Watch on YouTube TLDR In this episode, I dive into the seventh knowledge area of product mastery: culture and teams. We explore the importance of fostering an innovation culture, understanding team dynamics, and navigating product teams’ common challenges. Key takeaways include: The impact of organizational culture […]
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Jun 3, 2024 • 36min

492: Mastering Market Research: Sixth of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD

Mastering Market Research Techniques for Successful Product Management Watch on YouTube TLDR Market research is essential for product managers to make informed business decisions and to create products customers love. Common market research methods include focus groups, interviews, ethnographic research, customer site visits, and social media. Each has advantages and disadvantages. Using multiple methods provides […]
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May 27, 2024 • 38min

491: Product Design & Development: Fifth of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD

How product managers can master product design & development Watch on YouTube TLDR This article explores the crucial role of product design in product management, focusing on ideation and concept design tools. It covers various ideation techniques such as SCAMPER, brainstorming, mind mapping, storyboarding, brainwriting, Six Thinking Hats, Delphi, ethnography, Day in the Life, empathy […]
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May 20, 2024 • 0sec

490: Product Process: Fourth of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD

How product managers can master product process Watch on YouTube TLDR – The Product Innovation Charter (PIC) is a short document that provides direction and alignment for a product development project. – Stage-Gate and Agile Stage-Gate are popular product development processes that manage risk and incorporate Agile elements. – Jobs-to-be-Done theory focuses on understanding the […]

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