
Product Mastery Now for Product Managers, Leaders, and Innovators
Welcome to Product Mastery Now, where you learn the 7 knowledge areas for product mastery. We teach product managers, leaders, and innovators the product management practices that elevate your influence and create products your customers love as you move toward product mastery. To see all seven areas go to https://productmasterynow.com. Hosted by Chad McAllister, PhD, product management professor and practitioner.
Latest episodes

Dec 2, 2024 • 21min
517: How to conduct an AI Design Sprint – with Mike Hyzy
A custom ChatGPT model that helps accelerate product innovation Watch on YouTube TLDR In this episode, I interview...

Nov 25, 2024 • 35min
516: Strategic decision making in product management- with Atif Rafiq
How product managers can move from ideas to action Watch on YouTube TLDR In this episode, I speak...

Nov 18, 2024 • 34min
515: Case studies of organizational growth through successful product launches – with James Whitman
A framework for product launch success Watch on YouTube TLDR In this episode of Product Mastery Now, I...

Nov 11, 2024 • 32min
514: What product managers who are consistently beating competitors know – with Jay Nakagawa
Elevating product strategy through advanced competitive intelligence Watch on YouTube TLDR In this episode of Product Mastery Now,...

Nov 4, 2024 • 38min
513: What product leaders need to know about making new product development work – with Jack Hsieh
Tips for managing global innovation projects Watch on YouTube TLDR In this episode of Product Mastery Now, I...

Oct 28, 2024 • 46min
512: Improve your product creativity by finding the right partner – with Leah and Phillip Abraham
Product innovation lessons from social media content creation Watch on YouTube TLDR In this episode of Product Mastery...

Oct 21, 2024 • 43min
511: Product insights from employee #1 after a $2.3 billion exit – with Chris Elmore
How product managers can foster a culture of innovation Watch on YouTube https://youtu.be/14cLrVAu7BA TLDR In this episode of...

Oct 14, 2024 • 33min
510: How to use these AI tools to create a product brief – with Brian Collard
How product managers can use AI to work more efficiently Watch on YouTube TLDR AI is changing how...

Oct 7, 2024 • 41min
509: Prototyping mastery for product managers – with Matthew Wettergreen, PhD
Insights for product managers from a professor teaching engineering design and prototyping Watch on YouTube TLDR The value...

Sep 30, 2024 • 29min
508: The practices of the most innovative companies – with 2024 Outstanding Corporate Innovator winner
DFW Airport’s journey to winning PDMA’s 2024 Outstanding Corporate Innovator Award Watch on YouTube TLDR In this episode...
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