Heart-Centred Business Podcast with Tash Corbin

Full article and links available at: tashcorbin.com/401Here for the links mentioned in the show notes? Episode 336: The most common gap in our client attraction process - tashcorbin.com/336Core Messaging template - tashcorbin.com/coremessageDo you believe that your business would be far more successful if you could just improve your reach and grow a bigger audience?Are you struggling to get the algorithms on your side and get your content reaching the right people?That's what we're going to solve in today's episode of the Heart-Centred Business Podcast!In today's episode, I'm sharing with you some very creative ways that you can improve your reach and get in front of more of your ideal clients.Before I share with you these creative ways to improve your reach, I want to say that for most people in online business, you don't JUST have a reach problem.When it comes to getting in front of your ideal clients and making sales, there is more to the story than just getting your offers in front of more and more people.Sometimes we can get very fixated on reach and conversion in our business.But there is a gap between them that we need to fill.If that is something that you would like to explore, I highly recommend you check out a previous episode of the podcast where I talked about the most common gap in many people's client attraction process, and how many people are ignoring the nurture and invite stages of their client attraction process in favour of trying to grow their reach. Watch, read or listen at: tashcorbin.com/336It's important that you fill that gap first, because if you're making zero sales when you're only reaching a tiny audience, then if we multiply that audience by 100, you're still going to make zero sales... zero times 100 is still zero....Show notes in full are at: tashcorbin.com/401Follow Tash on Facebook: https://facebook.com/tashcorbincoaching Join the Heart-Centred Soul-Driven Entrepreneurs: https://facebook.com/groups/hcsde Let me know your thoughts via our Text FanMail!Join my upcoming live workshop, Time-Sensitive Business Strategy, on the 3rd of July.Register for free at: tashcorbin.com/time Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Find out more at: tashcorbin.com/takeoff

You can find an index of the questions, along with all the links and information for each person who asked a question, in the show notes: tashcorbin.com/400Welcome to the 400th episode of the Heart-Centred Business Podcast!!I recently found out that only 11% of podcasts make it to 50 episodes, and a further 90% of those do NOT make it past 100 episodes.Even just the fact that this podcast is still going means that it is in the top 1-2% of podcasts in the world… simply because I keep recording it! In fact, you only need 21 episodes of a podcast to make it into the top 1% these days.LESSON: You don’t need to record too many podcast episodes for you to be more tenacious and have more staying power than other people.To celebrate 400 episodes, I recently asked listeners of the podcast to submit questions for this special episode.We have some fantastic questions about podcasting, business, accessibility, social media, and more.We are going to have some fun conversations today!Full breakdown of the questions and question-askers can be found here: tashcorbin.com/400Let me know your thoughts via our Text FanMail!Join my upcoming live workshop, Time-Sensitive Business Strategy, on the 3rd of July.Register for free at: tashcorbin.com/time Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Find out more at: tashcorbin.com/takeoff

Full article and all relevant links are available at: tashcorbin.com/399Here for the links referenced in the show notes?Share your thoughts, comments and questions on the #PinnedPod post in the Heart-Centred community: CLICK MEWelcome to the first Podcarpet episode of the podcast! As I record this episode, I'm sitting on the carpet in my office, chilling out, excited to talk to you about the benefits of bootstrapping.This format of podcast episode is something that I'm going to smatter throughout the podcast as we move forward. They're more informal episodes where I just want to share an insight or start a conversation without having completely figured out the concept yet.They may even bring up more questions than answers!Some of these conversations have stemmed from Facebook Lives that I've done. But wanted to bring them to the podcast so that we can dive a little bit deeper, start some epic convos, and just have a little carpet time together.The whole premise behind doing these pod carpets is to have an exploratory conversation about a particular topic or a question that's come up...This first one starts with a moment of gratitude.I recently did a webinar where I was talking about how grateful I am that I didn't have a lot of money when I first started my business.I really do believe that if I had had $20,000 to start my business, not only would I have spent that money on things that wouldn't have moved me forward... but it would have also slowed down my progress in starting my business....Show notes in full are at: tashcorbin.com/399Follow Tash on Facebook: https://facebook.com/tashcorbincoaching Join the Heart-Centred Soul-Driven Entrepreneurs: https://facebook.com/groups/hcsde Let me know your thoughts via our Text FanMail!Join my upcoming live workshop, Time-Sensitive Business Strategy, on the 3rd of July.Register for free at: tashcorbin.com/time Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Find out more at: tashcorbin.com/takeoff

Full article and all relevant links are available at: tashcorbin.com/398Here for the links referenced in the show notes?Grab my quarterly planning process and template: tashcorbin.com/qplanJoin the waiting list for the next year's planning system: tashcorbin.com/plannerMy previous podcast about income tracking: tashcorbin.com/385How on earth do you get so much done, Tash?Do you really work less than 25 hours each week? Surely not, I see you everywhere!These are some of the most consistent things I hear whenever I talk about productivity and hours of work.AND YES - I sell a planning system, so I have a bit of a bias towards using a planner to know what you're doing when you sit to get work done.BUT I'm not talking about the bigger system today. Instead I want to focus on the core of my productivity, which I believe can be attributed to the way I start and end my day.SO - in this episode I'm sharing my morning and end of day routines that boost my productivity. That way, if you want to try some of these out for yourself, you can!Ready to boost your productivity with some simple ways to start and end your day?Let's do it, shall we? Let the productivity pod... BEGIN!These are my top productivity boosters, that I use at the start and end of my day... most days. Let's start by covering the end of day first, because my end of day routine feeds into my start of day routine on the next day that I work in my business.Firstly - I have the same end of day routine, no matter what time I finish up! Some days, I'm finished my day by 10am... because my key tasks are DONE, and I get to decide if I want to dive into more, or if I'm done. The end of my work day can be at very different times of the day, but I always end off with the same little closing down routine:Tracking my income: I calculate and track my income received since my last income tracking (generally the end of the previous day).Quick journaling: Usually this is simply 2-3 sentences about how I'm feeling. The prompts vary, but it's generally about my output (what I've done today) or my outcomes (what results have come in today).Tomorrow's priorities: I flip to the next day of my planner, and I write down my top three actions for the next day. This is particularly important, because that sets up my 'start of day' routine for the next day (as you'll see in the following section).Laptop shutdown: Once I have my top 3 tasks for the next day, I shut down my computer. YES, every day, I close all the tabs down. I shut down properly, and then close the lid of my laptop.Planner on top: My final step - I pop my planner on top of my laptop. I'm literally making it impossible for me to open my laptop the next day without picking up my planner.My end of day routine is something that's taken years to refine... but it works so well for me.Why income tracking and...Read the full article at: tashcorbin.com/398Let me know your thoughts via our Text FanMail!Join my upcoming live workshop, Time-Sensitive Business Strategy, on the 3rd of July.Register for free at: tashcorbin.com/time Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Find out more at: tashcorbin.com/takeoff

Read the full article of this episode and access all links: tashcorbin.com/397This episode of the podcast is a short and sweet one. But it's a very juicy one, because sharing the biggest red flag I avoid when choosing a business coach. Of course, I'm also going to tell you how to spot that red flag in what they are teaching online.There are plenty of things that give me the ick, because there are plenty of mediocre and quite frankly dodgy business coaches out there... and I think you'll be surprised by the biggest red flag I look out for!PLUS I can't wait to hear if it's one you look out for as well... and I have a special invitation for you to test and question me!SOUND LIKE FUN??Let's get into it! Here for the links referenced in the show notes?Come and ask a question: tashcorbin.com/question I'll be honest - there are plenty of things that turn me off from business coaches, mentors and gurus.Especially these ones:Toxic marketing: bypassing people's consent in their sales and marketing process.Agitation-based messaging: Share giant results and minimise the effort required to get them. This makes audiences feel inadequate, because they haven't done this one little thing that would create massive results... all they need to do is work with the coach and BOOM their life will be fabulous. So much ick!Hustle-oriented messaging: Particularly coaches recommending the 5am club. A lot of 'hustle' content is created by straight white men (with wives who take care of all the household responsibilities) for straight white men (with wives who take care of all the household responsibilities). They say it's applicable to everyone, but they're coming from a privileged position that they can't even see is privileged. You've likely heard me say, "I care not for sunrises". I love a sleep-in, thanks!... Keep reading AND access all links: tashcorbin.com/397Let me know your thoughts via our Text FanMail!Join my upcoming live workshop, Time-Sensitive Business Strategy, on the 3rd of July.Register for free at: tashcorbin.com/time Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Find out more at: tashcorbin.com/takeoff

Full show notes and article: tashcorbin.com/396Here for the links mentioned in the show?Grab the core messaging document and training: tashcorbin.com/messagingGrab the client testimonial guide: tashcorbin.com/collectPodcast: Should you be transparent with your prices? tashcorbin.com/393----On with the show! I don't know about you, but I have had a task on my list for years: collect and share client testimonials.Whilst I do have some testimonials here and there, I don't share client testimonials or results on socials or in content consistently. So people ask me about that a bit, and ask if I'm worried about the sales I'm missing out on by not using them.I thought for this episode, we could have a conversation about some of the benefits and risks of using client testimonials, and why I actually choose NOT to use them in my business in the way other people do.Let's dive into this one, shall we? Let's talk testimonials!A client testimonial is usually a story about working with you in your client's words. For example: "I worked with Tash and before doing her program, working with her was such a joy and she really understood me."  And then there's the name and photo of the person who gave that testimonial. They are literally giving testimony as to the experience of and results from working with someone.A client result is where the mentor or provider shares a result that a client has achieved. This is often done through the lens of 'celebrating them' - e.g. "I want to celebrate my client who just went from here to there. So proud of you." These tend to be shared in a variety of ways - sometimes with the person's name, sometimes without... sometimes they are tagged... but not always.It doesn't always have to relate to a financial outcome - it could be that someone has finally published their book, or got their course out into the world or they've just finished their launch with 15 sales.Here's my take on sharing client results:Where that client result is something that you do not promise, I don't believe it is ethical to share that result. Where that client result is dependent on undisclosed existing results, assets, or additional work and investment, I also don't feel it is ethical.There are a number of reasons why:How do we know that that client result is actually verifiable and real, especially when their full name isn't included and they aren't tagged? It's so easy for those results to be faked.The use of those client results, especially where they are wildly out of the ordinary, is part of an agitation marketing strategy. Seeing someone else's result, that is almost unimaginable for you to achieve (and certainly not quickly) makes your audience uncomfortable. And it's done on purpose. The goal is to create agitation about the existing state they are in.... read the rest at tashcorbin.com/396Let me know your thoughts via our Text FanMail!Join my upcoming live workshop, Time-Sensitive Business Strategy, on the 3rd of July.Register for free at: tashcorbin.com/time Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Find out more at: tashcorbin.com/takeoff

FULL SHOW NOTES AND ARTICLE: tashcorbin.com/394Here for the links referenced in the show?Webinar-related podcast episodes:Are you giving away too much for free? tashcorbin.com/392Which is better - webinars or challenges? tashcorbin.com/374How to structure webinars to convert tashcorbin.com/249Are webinars dead? tashcorbin.com/224Check out all the details of the next Client Attraction Challenge! I hope you can join us.---- Eeek! I felt a little uncomfortable recording this episode about charging for webinars, because it goes against the grain of consistent advice from other business mentors. But I think it's an important topic to cover with some depth.Let's discuss why I don't (often) recommend charging for webinars.I know there's a groundswell of charging people for webinars, and it's commonly said that if people buy one thing from you, they're far more likely to buy another thing. There is a lot of logic behind why charging for webinars is such a good idea and why it is believed to be an amazing strategy.But some of that logic is outdated. And a lot of the data is flawed and not relevant to our businesses today.I'm going to lay out why I don't generally recommend it, and what I would recommend doing instead.And yes, I'll probably regret recording this episode because I'm going to get a bunch of #buttashes. But I am totally up for that conversation. Have a listen, and we can continue the conversation over on Facebook or Instagram.Let's do it shall we? The common reasons for charging for webinars - and myths debunkedSpecific strategies that work better for online businesses, and working with marginalised peopleThe business case for when to charge for webinars and challengesWhy I'm charging for the next Client Attraction ChallengeFULL SHOW NOTES AND ARTICLE: tashcorbin.com/394Let me know your thoughts via our Text FanMail!Join my upcoming live workshop, Time-Sensitive Business Strategy, on the 3rd of July.Register for free at: tashcorbin.com/time Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Find out more at: tashcorbin.com/takeoff

Full show notes and links are at tashcorbin.com/395---Here for the links referenced in the show?Register for the Heart-Centred Groups waitlist: tashcorbin.com/hcgroupsSubmit your question for the podcast - tashcorbin.com/questionCheck out the Heart-Centred Business Conference - www.heartcentredbusinessconference.com Check out the Heart-Centred Virtual Business Conference - www.heartcentredbusinessconference.com/virtual ---ON WITH THE SHOW! Can you guess which asset I've built in my business that I get asked about the most?The one that people desperately want to replicate, and know exactly how I did it?The one that people want to know exactly how they can do it too?And yet, it's the one thing I don't recommend anyone else does in online business, especially not in the early stages...Starting and facilitating a free Facebook group.This is going to be such a juicy episode, because so many people assume that I recommend having a free Facebook group as a marketing strategy. But I actually actively try and dissuade everyone from doing it!!!Why? What?BUT TASH! WHY?Let's dive into this one. Trust me, you'll want to understand this in depth....Let me know your thoughts via our Text FanMail!Join my upcoming live workshop, Time-Sensitive Business Strategy, on the 3rd of July.Register for free at: tashcorbin.com/time Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Find out more at: tashcorbin.com/takeoff

Full Shownotes available: tashcorbin.com/393 Here for the links referenced in the show ?Join the Client Attraction Challenge - tashcorbin.com/clientGrab the free Core Messaging template - tashcorbin.com/coremessage---- EPISODE SUMMARY:Before we dive into this week's podcast episode about transparent pricing... a BIG WARM welcome back!What do you mean BACK, Tash?Well.... technically we had a short hiatus of podcast episodes, so we could finalise our transition to a new platform (Buzzsprout)*.But Didi and Grace on my team (and the fabulous Buzzsprout helpdesk) got it moved SO QUICKLY, you might not have even noticed!!To celebrate our new platform and the retooling of the Heart-Centred Business Podcast, I have two treats for you:Treat 1: You'll be getting extra podcast episodes!We're releasing multiple episodes a week for the next few weeks to give you some extra episodes, extra practical advice, and some new tools and templates that you'll be able to download with the episodes.The episodes will be shorter and sharper because when it's audio only, I can get straight to the point and edit myself as I go. Win-win.Treat 2: The Client Attraction Challenge is back!The Client Attraction Challenge is a week-long program in which we nail the important foundations of your business and marketing in a way that has you applying it immediately, attracting warm leads, and making sales to clients in your business as quickly as possible. We sort your niche, messaging, offers AND marketing all in just 5 days!It's $150 AUD, BUT if you join before the 10th of April, you get it for half price! The Client Attraction Challenge has a dedicated Facebook community, feedback threads and live Q&A sessions, as well as co-working.OKAY... NOW ON WITH THE SHOW! Have you ever been excited to find an offer that feels perfect for you, but you can't find the price? That feeling of excitement turns into frustration when you don't know how much it is, and whether it's in your budget!This episode unpacks it all:The reasons for secrecy around pricingWhat I recommend in relation to secret or transparent pricingHow the need to keep your prices secret helps you to figure out exactly what's missing in your strategy and messaging...Let me know your thoughts via our Text FanMail!Join my upcoming live workshop, Time-Sensitive Business Strategy, on the 3rd of July.Register for free at: tashcorbin.com/time Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Find out more at: tashcorbin.com/takeoff

Full Shownotes available: tashcorbin.com/392 Fair warning – this is the last #tashmas episode of the podcast for this round…. which means:It went longer than the others – but it’s also more in-depth as I’m answering a complex question with a thorough answerI got pretttyyyyy passionate about this one – we have heard several horror stories in our community these past few months from members who have given a lot of money to people who used and taught agitation-based marketing, along with other toxic and manipulative practices. I couldn’t help but get passionate to be honest, because I had those people and their stories top of mind at the time.I cry at the end, and that means for some reason, I say ‘Let me know if you have any questions’ at least times – I think my brain started to go a little haywire at the end. Hopefully you can laugh at it!So what are we talking about?At the core of this episode, I cover how to navigate the fear of giving away too much information, or helping people too much for free. I receive questions about giving away too much free information regularly inside my programs and on FB Live Q&As, so I thought it would be helpful to give a particularly thorough response and explanation as to why I approach it differently.This also means I need to cover:How to share your ‘value’ without giving away too much informationHow to navigate telling your ‘secret’ insights for free, or holding them back for paying clients onlyThe difference between outcome-only marketing, and process-forward marketing, and the layers of consent, logic and emotion in decision-makingHow to navigate all of this through a heart-centred and consent-based marketing perspective.It’s a juicy one – so let’s do it.Let me know your thoughts via our Text FanMail!Join my upcoming live workshop, Time-Sensitive Business Strategy, on the 3rd of July.Register for free at: tashcorbin.com/time Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Find out more at: tashcorbin.com/takeoff