Heart-Centred Business Podcast with Tash Corbin #396: Using client testimonials and client successes in your marketing - Tash Corbin, Heart-Centred Business Podcast
Full show notes and article: tashcorbin.com/396
Here for the links mentioned in the show?
Grab the core messaging document and training: tashcorbin.com/messaging
Grab the client testimonial guide: tashcorbin.com/collect
Podcast: Should you be transparent with your prices? tashcorbin.com/393
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On with the show!
I don't know about you, but I have had a task on my list for years: collect and share client testimonials.
Whilst I do have some testimonials here and there, I don't share client testimonials or results on socials or in content consistently. So people ask me about that a bit, and ask if I'm worried about the sales I'm missing out on by not using them.
I thought for this episode, we could have a conversation about some of the benefits and risks of using client testimonials, and why I actually choose NOT to use them in my business in the way other people do.
Let's dive into this one, shall we?
Let's talk testimonials!
- A client testimonial is usually a story about working with you in your client's words. For example: "I worked with Tash and before doing her program, working with her was such a joy and she really understood me." And then there's the name and photo of the person who gave that testimonial. They are literally giving testimony as to the experience of and results from working with someone.
- A client result is where the mentor or provider shares a result that a client has achieved. This is often done through the lens of 'celebrating them' - e.g. "I want to celebrate my client who just went from here to there. So proud of you." These tend to be shared in a variety of ways - sometimes with the person's name, sometimes without... sometimes they are tagged... but not always.
It doesn't always have to relate to a financial outcome - it could be that someone has finally published their book, or got their course out into the world or they've just finished their launch with 15 sales.
Here's my take on sharing client results:
Where that client result is something that you do not promise, I don't believe it is ethical to share that result. Where that client result is dependent on undisclosed existing results, assets, or additional work and investment, I also don't feel it is ethical.
There are a number of reasons why:
- How do we know that that client result is actually verifiable and real, especially when their full name isn't included and they aren't tagged? It's so easy for those results to be faked.
- The use of those client results, especially where they are wildly out of the ordinary, is part of an agitation marketing strategy. Seeing someone else's result, that is almost unimaginable for you to achieve (and certainly not quickly) makes your audience uncomfortable. And it's done on purpose. The goal is to create agitation about the existing state they are in.
... read the rest at tashcorbin.com/396
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