Heart-Centred Business Podcast with Tash Corbin #394: Why I don't (often) recommend charging for webinars - Tash Corbin, Heart-Centred Business Podcast
FULL SHOW NOTES AND ARTICLE: tashcorbin.com/394
Here for the links referenced in the show?
Webinar-related podcast episodes:
- Are you giving away too much for free? tashcorbin.com/392
- Which is better - webinars or challenges? tashcorbin.com/374
- How to structure webinars to convert tashcorbin.com/249
- Are webinars dead? tashcorbin.com/224
Check out all the details of the next Client Attraction Challenge! I hope you can join us.
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Eeek! I felt a little uncomfortable recording this episode about charging for webinars, because it goes against the grain of consistent advice from other business mentors. But I think it's an important topic to cover with some depth.
Let's discuss why I don't (often) recommend charging for webinars.
I know there's a groundswell of charging people for webinars, and it's commonly said that if people buy one thing from you, they're far more likely to buy another thing. There is a lot of logic behind why charging for webinars is such a good idea and why it is believed to be an amazing strategy.
But some of that logic is outdated. And a lot of the data is flawed and not relevant to our businesses today.
I'm going to lay out why I don't generally recommend it, and what I would recommend doing instead.
And yes, I'll probably regret recording this episode because I'm going to get a bunch of #buttashes. But I am totally up for that conversation. Have a listen, and we can continue the conversation over on Facebook or Instagram.
Let's do it shall we?
- The common reasons for charging for webinars - and myths debunked
- Specific strategies that work better for online businesses, and working with marginalised people
- The business case for when to charge for webinars and challenges
- Why I'm charging for the next Client Attraction Challenge
FULL SHOW NOTES AND ARTICLE: tashcorbin.com/394
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Email support@tashcorbin.com to discuss how I might be able to support you and your business growth.