Heart-Centred Business Podcast with Tash Corbin cover image

Heart-Centred Business Podcast with Tash Corbin

Latest episodes

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Jul 7, 2024 • 1h 10min

#410: My relationship with laziness and ease - Podcarpet - Tash Corbin, Heart-Centred Business Podcast

Full article and links are available at: tashcorbin.com/410Here for the links referenced in the show notes?Grab my free Quarterly Plan on a Page template - tashcorbin.com/qplanThis episode of the Heart-Centered Business Podcast comes with a warning label: As I join you from the floor of my office sitting on the carpet (yes, it's a Podcarpet episode!), I want you to know that listening to this episode may completely change your worldview, especially concerning the word lazy and being someone who embraces laziness.You've been warned!!!I want to talk to you today about my relationship with laziness and ease.Over the last few months, I have noticed in my group program calls, I have had to have this talk with many people over and over again.I figured it's time for us to bring this conversation to the podcast, so that we can all work a little less hard, be a little less burnt out, and at the same time, get better results and feel more successful. Isn't that what we all want?If that's what you want, then it's time for you to embrace your lazy self.This is a Podcarpet episode of the podcast, which means I may wander off-topic a bit. But I think it's an important conversation for us to have.The reason is that over the last few months, I have noticed on my course calls that a lot of people seem to struggle with being nice to themselves and with this belief that they have to work hard and harder (and the hardest!) to get better results or to get any results.I want to give you some examples here because I think that they are insightful as to the different ways that this hustle culture and perfectionist society impact us as business owners.... full show notes at: tashcorbin.com/410Follow Tash on Facebook: facebook.com/tashcorbincoachingJoin the Heart-Centred Soul-Driven Entrepreneurs: facebook.com/groups/hcsdeLet me know your thoughts via our Text FanMail!
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Jun 30, 2024 • 10min

#409: The perfect tagline and elevator pitch - Tash Corbin, Heart-Centred Business Podcast

Full article and links available at: tashcorbin.com/409Here for the links referenced in the show notes?Grab my free Core Messaging Template - tashcorbin.com/coremessageHave you always wanted to craft the perfect tagline and elevator pitch for your business, so that you can concisely tell people exactly what your business is and get them excited to buy from you?If that is you, then you'll want to stay tuned for this episode of the Heart-Centred Business Podcast, because that is what I'm talking about today. This podcast episode is going to be a lot shorter than you think... because when it comes to creating the perfect tagline and elevator pitch for your business, it doesn't actually exist.Think about the famous taglines of businesses that first come to mind... the one I think of is from Nike - "Just Do It".Does it tell you anything about the product or business?That doesn't express the value proposition of buying Nike products. It doesn't tell you anything about the quality of their products or about the transformation that they facilitate.It has no information or insight in it. It's just catchy. It's just a tagline.... Show notes in full are at: tashcorbin.com/409Follow Tash on Facebook: facebook.com/tashcorbincoachingJoin the Heart-Centred Soul-Driven Entrepreneurs: facebook.com/groups/hcsdeLet me know your thoughts via our Text FanMail!
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Jun 23, 2024 • 25min

#408: How to stay on top of ALL THE THINGS - Tash Corbin, Heart-Centred Business Podcast

Full article and links available at: tashcorbin.com/408Grab my free Quarterly Planning Template - tashcorbin.com/qplanJoin the waitlist for the Heart-Centred Business Planning System - tashcorbin.com/planner(Keep an eye out for my special end-of-financial-year offer if you join the waitlist before 30th June 2024)"I have too many things to do and not enough time to do them!"If that is something that has popped into your brain or out of your mouth in the last few months, know that you are not alone.It is a common challenge for business owners to feel like it's hard to stay on top of everything.The good news is that in this episode of the Heart-Centred Business Podcast, I'm going to share with you how to stay on top of all the things.I have some very practical strategies for you.Before we dive in, I want to acknowledge that as a business owner, there's always more that you can be doing.If you told me you had 28 days straight to work solely on growing your business, I could fill that 28 days. If you finish your projects early, there are always other things that you can be working on.As a business owner, that's one of the biggest challenges. We have so many options.We can ALWAYS:Make up new ideas to get more clientsDeliver more effectively to current clientsImprove our businessGrow our audienceThere's always something that we can add to our to-do list.... show notes in full are at: tashcorbin.com/408Follow Tash on Facebook: facebook.com/tashcorbincoachingJoin the Heart-Centred Soul-Driven Entrepreneurs: facebook.com/groups/hcsdeLet me know your thoughts via our Text FanMail!
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Jun 16, 2024 • 28min

#407: My consent-based sales conversation structure - Tash Corbin, Heart-Centred Business Podcast

Full article and links available at: tashcorbin.com/407Here for the links referenced in the show notes?Search for 'Consent' in the podcast to learn more about consent-based marketing - tashcorbin.com/searchEpisode 274: What should you do if they say "I can't afford it"? - tashcorbin.com/274Core Messaging template free resource - tashcorbin.com/coremessage What do you think is the number one strategy that I use to make sales in my business? Whether it's selling a group program like the Take Off program, or selling a VIP package to work with me, what do you think gets the most sales for me in my business?You might be surprised to learn that even at this stage of my business, my number one strategy is sales conversations.My number one sales strategy is talking to people one-on-one (whether it's in writing or on a Zoom call), making sure that I understand what it is that they're looking for, what they need and what they're struggling with, and then helping them to work out what the best next step might be for us to work together...And we do that on a sales conversation.Hearing that might make you feel a bit EEEEEKKK because as a buyer, you may have experienced one of those pushy sales conversations, or as a seller, you may have felt a bit awkward when doing sales conversations.It's something that a lot of people try to avoid very clearly in their business. They don't want to face up to having to hear the rejection one-on-one. Or they find it really awkward and uncomfortable because they think they need to be pushy or they need to be switched on and in sales mode.But that's not the case.In today's episode of the Heart-Centred Business Podcast, I'm going to walk you through my consent-based sales conversation structure.The reason why I want to do that is because:1. When you see it all laid out, you'll see why it's so effective.2. Having that structure will help you to feel more comfortable in having sales conversations yourself.3. Seeing the consent-based approach to sales conversations really highlights the difference between consent-based sales conversations and those pushy aggressive sales conversations.That will help you as both a buyer and a seller.... show notes in full are at: tashcorbin.com/407Follow Tash on Facebook: facebook.com/tashcorbincoachingJoin the Heart-Centred Soul-Driven Entrepreneurs: facebook.com/groups/hcsdeLet me know your thoughts via our Text FanMail!
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Jun 9, 2024 • 21min

#406: When you follow the steps, but don't get the results… - Tash Corbin, Heart-Centred Business Podcast

Full article and links available at: tashcorbin.com/406Here for the links referenced in the show notes?Fast-Track Your Business free training - tashcorbin.com/fasttrackHave you ever worked with a mentor or done a course, and you worked so hard to follow the steps and implement the strategy perfectly... yet you didn't get the results?This episode of the Heart-Centred Business Podcast is going to help you navigate that experience!You'll understand where the result may be missing, and how to move forward in a way that ensures you don't make it mean that you're just "not meant to be successful" and everything comes down to you being a failure.I've got some big advice for when you follow the steps but you don't get the results...You may have had this experience before where you've done a group course, and it feels like the strategies work for other people, but they just don't work for you.Why is it that when you do the exact same thing as someone else, you're not getting the exact same results?Part of the reason why that happens is because we all have completely different variables as to what we have in terms of assets, momentum, clarity, and the strength of our business foundations.There are so many factors involved when you follow the steps. And there are so many things that impact the results that come out of following those steps.This is something that I get particularly fired up about.... show notes in full are at: tashcorbin.com/406Follow Tash on Facebook: facebook.com/tashcorbincoachingJoin the Heart-Centred Soul-Driven Entrepreneurs: facebook.com/groups/hcsdeLet me know your thoughts via our Text FanMail!
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Jun 2, 2024 • 17min

#405: Everything is content … ? - Podcarpet - Tash Corbin, Heart-Centred Business Podcast

Full article and links available at: tashcorbin.com/405Here for the links referenced in the show notes?Ask a Question for the podcast: tashcorbin.com/questionDM me on Instagram or Facebook with your follow-up questions:instagram.com/tashcorbinfacebook.com/tashcorbincoachingIt's time for another Podcarpet! I'm currently sitting on the carpet in my office, and in today's episode, I want to talk about this concept that everything is content.There's an audio that people use on Instagram (I think it comes from TikTok, but I watch TikToks three months later on Instagram like a genuine 40-something-year-old) that sings "Everything is content. Everything is content. Don't forget to film it. Don't forget to film it."This has been a topic of conversation a few times in different circles that I am very honoured and so fortunate to be part of.One of those is a masterminding group with a few very successful business owners from Australia and overseas. We had a conversation two years ago where more and more we were seeing that different parts of our lives were not for public consumption.Some of the people in the group were talking about how when they had their kids that really became more prominent for them. In other cases, it was just this feeling of not wanting to milk every element of their life for content anymore.For me, that's always been the case.There are parts of my life that I don't share with my business content.... show notes in full are at: tashcorbin.com/405Follow Tash on Facebook: facebook.com/tashcorbincoachingJoin the Heart-Centred Soul-Driven Entrepreneurs: facebook.com/groups/hcsdeLet me know your thoughts via our Text FanMail!
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May 26, 2024 • 33min

#404: Why my planning system works for entrepreneurs - Tash Corbin, Heart-Centred Business Podcast

Full article and links available at: tashcorbin.com/404Here for the links referenced in the show notes?Jump on the 2025 Heart-Centred Business Planning System waitlist - tashcorbin.com/plannerGrab the free Quarterly Planning Template - tashcorbin.com/qplanAsk a question on the podcast - tashcorbin.com/questionIn today's episode, I'm going to share with you why my planning system works for entrepreneurs.This episode is a little different because I want to talk about it through the lens of one of my products.But I'm not doing that in order to promote my planning system to you. You are welcome to sign up for the waitlist at tashcorbin.com/planner, but I am releasing this episode as far away from planning time and the promotion of my planner as you could probably get in my business.I'm doing this because I think it's really helpful for you to create a strategy, process or structure around your own planning that works for you.I'm going to share with you why my planning system really works for entrepreneurs so that you can look for whether you have that in your own planning structure and the way that you manage yourself as the CEO of your business. If not, you might be able to fill those gaps with your own strategies - not necessarily through having to buy my planner.As I mentioned, if you are interested in jumping on the waitlist for next year's Planner, you can do so here: tashcorbin.com/plannerYou can also grab my FREE Quarterly Planning Template at any time here: tashcorbin.com/qplanPlease do not think that I'm only doing this episode because I want you to think that my Planner is amazing. I really do think that dissecting this is going to be very helpful to see what may be missing in your own planning or self-management strategies.I have been selling the Heart-Centred Business Planner since 2014. The 2025 planner will be the 11th round!In that time, I have changed and updated the planner itself quite significantly. I have also added in the planning system.When I first started selling the Heart-Centred Business Planner it was just a yearly planner.But something that I really struggled with when it was just a planner was:1. People just bought it and then I never heard from them again2. I had no idea if it worked for them or if they filled it in3. Seeing as filling it in is only the first part of the equation, I wanted to make sure they IMPLEMENTED their plan!...show notes in full are at: tashcorbin.com/404Follow Tash on Facebook: facebook.com/tashcorbincoachingJoin the Heart-Centred Soul-Driven Entrepreneurs: facebook.com/groups/hcsdeLet me know your thoughts via our Text FanMail!
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May 23, 2024 • 38min

#403: How to upsell from low-ticket with integrity - Tash Corbin, Heart-Centred Business Podcast

Full article and links available at: tashcorbin.com/403Here for the links referenced in the show notes?Episode 394: Why I don't (often) recommend charging for webinars - tashcorbin.com/394Sign up for a free Airtable account using my referral link: airtable.com/invite/r/3bN0lZh2Core Message template free training: tashcorbin.com/coremessageGet the best possible price for Skyrocket Sales using the coupon code PODPRICE - tashcorbin.com/skyrocketIn a recent episode of the podcast, I talked about why I don't recommend charging for webinars (most of the time). In response to that podcast episode, I've received so much feedback and so many follow-up questions. One of the most common questions that people asked was about the upsell - specifically, how they CAN upsell from low-ticket.In this episode of the Heart-Centred Business Podcast, I'm going to break down how you upsell from a low-ticket product with integrity and using consent-based marketing practices.This is a very practical episode that's going to be very helpful - especially if you do choose to sell low-ticket products.Before we dive into this episode, I want to map out for you what I'm going to cover:1. Using low-ticket products as a lead magnet in your business - charging people for a product, and then using that as a way to get an opportunity to upsell them into further work with you.2. How to upsell to bigger offers in a way that isn't discrediting yourself, or creating some kind of friction or tension with your potential customers.3. How to upsell with integrity using consent-based marketing practices.First and foremost, I do want to say that having a low-ticket offer in your business can be super helpful.... Show notes in full are at: tashcorbin.com/403Follow Tash on Facebook: facebook.com/tashcorbincoachingJoin the Heart-Centred Soul-Driven Entrepreneurs: facebook.com/groups/hcsdeLet me know your thoughts via our Text FanMail!
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May 12, 2024 • 24min

#402: How can you start a business with limited time? - Tash Corbin, Heart-Centred Business Podcast

Full article and links available at: tashcorbin.com/402Here for the links referenced in the show notes?Side-Hustle Success: Limited free spaces available at this post: CLICK ME(If you’ve missed out, still comment and we can let you know if free spaces are still available elsewhere, or send you a discount coupon)I don't know about you but I get SO frustrated when I hear business mentors and marketing strategists giving business advice online, who seem to assume that everyone has 12 hours a day, seven days a week that they can pour into their business. It doesn't take into account anyone wanting to start a business with limited time.At least I assume that that's what they're saying, because when they talk about all the things that you HAVE to be doing, otherwise you're leaving money on the table and you'll never be successful in business, there's no way you can jam all of that in if you've got limited time.In today's episode, I'm going to talk to you about starting a business with limited time.Whether that is because you're starting it as a side hustle, you have household responsibilities, you are unwell, or some other reason, I want to help you create business growth and sustainable profitability as quickly as possible with that limited time.Let's dive into this juicy practical episode about starting a business with limited time!If you haven't yet heard me speak about the hours that I work in my business, you may not realise that at this point, I am still working less than 20 hours a week in my business.A big reason for that is because I had surgery in 2021 that was a result of some very terrible health issues, and my recovery from that surgery was terrible. For about eight weeks, I ended up unable to do more than half an hour a day. That was it.Then for another eight months, I worked less than eight hours a week in my business.I have absolutely been running my business on a very limited time.... Show notes in full are at: tashcorbin.com/402Follow Tash on Facebook: facebook.com/tashcorbincoachingJoin the Heart-Centred Soul-Driven Entrepreneurs: facebook.com/groups/hcsdeLet me know your thoughts via our Text FanMail!
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May 7, 2024 • 20min

#401: 10 ways to improve your reach and grow your audience - Tash Corbin, Heart-Centred Business Podcast

Full article and links available at: tashcorbin.com/401Here for the links mentioned in the show notes? Episode 336: The most common gap in our client attraction process - tashcorbin.com/336Core Messaging template - tashcorbin.com/coremessageDo you believe that your business would be far more successful if you could just improve your reach and grow a bigger audience?Are you struggling to get the algorithms on your side and get your content reaching the right people?That's what we're going to solve in today's episode of the Heart-Centred Business Podcast!In today's episode, I'm sharing with you some very creative ways that you can improve your reach and get in front of more of your ideal clients.Before I share with you these creative ways to improve your reach, I want to say that for most people in online business, you don't JUST have a reach problem.When it comes to getting in front of your ideal clients and making sales, there is more to the story than just getting your offers in front of more and more people.Sometimes we can get very fixated on reach and conversion in our business.But there is a gap between them that we need to fill.If that is something that you would like to explore, I highly recommend you check out a previous episode of the podcast where I talked about the most common gap in many people's client attraction process, and how many people are ignoring the nurture and invite stages of their client attraction process in favour of trying to grow their reach. Watch, read or listen at: tashcorbin.com/336It's important that you fill that gap first, because if you're making zero sales when you're only reaching a tiny audience, then if we multiply that audience by 100, you're still going to make zero sales... zero times 100 is still zero....Show notes in full are at: tashcorbin.com/401Follow Tash on Facebook: https://facebook.com/tashcorbincoaching Join the Heart-Centred Soul-Driven Entrepreneurs: https://facebook.com/groups/hcsde Let me know your thoughts via our Text FanMail!

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