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Have you always wanted to craft the perfect tagline and elevator pitch for your business, so that you can concisely tell people exactly what your business is and get them excited to buy from you?

If that is you, then you'll want to stay tuned for this episode of the Heart-Centred Business Podcast, because that is what I'm talking about today.

This podcast episode is going to be a lot shorter than you think... because when it comes to creating the perfect tagline and elevator pitch for your business, it doesn't actually exist.

Think about the famous taglines of businesses that first come to mind... the one I think of is from Nike - "Just Do It".

Does it tell you anything about the product or business?

That doesn't express the value proposition of buying Nike products. It doesn't tell you anything about the quality of their products or about the transformation that they facilitate.

It has no information or insight in it. It's just catchy. It's just a tagline.

... Show notes in full are at: tashcorbin.com/409

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