In the Sauce

Bobbi Brown is a beauty industry titan, world-renowned makeup artist, best-selling author, and now, the Founder of Jones Road, the beauty brand that's recently gone viral on TikTok. On this episode of ITS, Bobbi and Ali talk authenticity: Knowing who you are, what makes you feel good in your skin, and how your business is, and should be a reflection of that. This is one to save - full of both business advice and life advice.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.

Hailey Swartz is Co-Founder and Co-CEO of Actual Veggies, the chef-crafted veggie burger popping up in retailers across the US. On this episode of ITS, Hailey sings the praises of QVC, good ol' fashioned grocery stores, testing and learning with buyers, and surrounding yourself with just the right amount of people who know what they're talking about.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.

Jake Deleon is the founder and CEO of Fila Manila, the company bringing next gen Filipino flavors to consumers across the US. On this episode of ITS, Jake and Ali talk founder-product fit, the value of curiosity and innovation, and why Amazon is a great learning tool... if you use it right.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.

George Milton is Co-Founder and CEO of Yellowbird Foods, the spunky/spicy, Austin-based hot sauce brand made with real fruit and veggies. On this episode of ITS, George and Ali talk about identifying your core consumer, finding them, and building with them where they are. In George's words, "The most expensive and inefficient way to grow is trying to steal someone else's customer."Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.

Andrea Rose is the Produce category manager for the SoCal division of Albertsons Companies. She and her team are responsible for decisions about what their 336 stores carry, as well as how these items are retailed and merchandised. On this episode of ITS, Andrea and Ali talk about the massive ship that is the grocery store and how emerging brands can work with buyers to create wins for brands, stores, and most importantly, the consumer.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.

Becca Millstein is the co-founder and CEO of Fishwife, the super-popular, super-groovy tinned seafood company bringing ethically sourced, premium, and delicious tinned seafood to pantries across the US. On this episode of ITS, Becca tells Ali the story of Fishwife mid-Covid, shares the value of asking a lot of questions, and talks about the power of collaboration as well as growing with a deeply dedicated fan base.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.

Mark Samuel is the founder and CEO of IWON Organics, a legume-based food company. On this episode of ITS, Mark shares insights from 20 years of entrepreneurship and his authentic approach to business, and, well, life really. He and Ali talk about the four keys to building a strong business and what it means to create a "platform" brand.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.

Amanda Roach is a partner at Amin Talati Wasserman, a law firm that supports CPG companies on the legal issues around the FDA, FTC, and Intellectual Property. On this episode of ITS, Amanda walks Ali through trademarking and IP 101: How to set it up properly, what to keep in mind as you work on branding and packaging, how to protect your brand from copycats, and how often you need to remember to think about this stuff.Are you a business owner? Become an HRN business member! For $500 HRN will shine a light on your work AND you will help sustain our mission to expand the way people think about food. As a thank you for this tax-deductible donation, your business will receive on-air mentions, social media posts, listings on our website and more. Go to heritageradionetwork.org/biz to become a business member today.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.

Eleanor Hayden is a shopper marketing and merchandising expert, having built platforms at Kodiak Cakes and Siete. On this episode of ITS, Eleanor walks Ali through both digital and in-store shopper marketing, as well as Instacart. Working with retailers to engage their customers has never been easier or more important, so for emerging brands building their grocery presence, this episode is a must-listen.Are you a business owner? Become an HRN business member! For $500 HRN will shine a light on your work AND you will help sustain our mission to expand the way people think about food. As a thank you for this tax-deductible donation, your business will receive on-air mentions, social media posts, listings on our website and more. Go to heritageradionetwork.org/biz to become a business member today.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.

Andrea Xu is the CEO and co-founder of Umamicart, an online one-stop-shop with Asian cuisine lovers at the very center. Umamicart has 2 missions: Helping customers seamlessly access delicious products across Asian cuisines; and secondly, providing a new digital window for mom-and-pop, immigrant-led businesses to reach consumers. On this episode of ITS, Andrea and Ali talk about learning how to ask the right questions, how building takes crazy turns, and why an early, dedicated community is so important.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.