In the Sauce

Miguel Leal is the Co-Founder & CEO of SOMOS, a new, U.S.-based Mexican food company that he founded with KINDsnacks veterans Daniel Lubetzky and Rodrigo Zuloaga. On this episode of ITS, Miguel shares the secret he's learned as CMO at KIND and Cholula: What every winning company must have, and how it powers the brand and the business to greatness.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.

Eddie Revis is the CMO of Magnolia Bakery and formerly VP of Brand, Marketing & Media at Chobani. On this episode of ITS, he shares his marketing "tool kit." But even more importantly for emerging brands, Eddie breaks down the way to think about marketing. It's all about the outcomes, and what you're willing to spend for them. This one is packed, folks! Enjoy!Heritage Radio Network is a listener-supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.

Carrie Yang is the founder of Grouphugs, a YouTube growth agency helping businesses create profitable YouTube channels. On this episode of ITS, Carrie and Ali talk all things YouTube: Why it's a critical channel for CPG brands, how to build a full, holistic library of content, and best practices for editing, publishing, and community-building.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.

Jake Kneller is Co-founder and CEO of Sweet Nothings, a CPG brand focused on creating truly-good-for-you snacks, starting with their line of frozen spoonable smoothie cups. On this episode of ITS, Jake and Ali talk about how Sweet Nothings used consumer insights to not only help them rebrand but to move their placement in the grocery store freezer... which then grew velocity. A LOT!Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.

Molly Fienning is Co-founder and CEO of Red Clay Hot Sauce, a modern take on Southern hot sauce. On this episode of ITS, Molly and Ali talk about the transition from restaurant small-batch to national distribution, what market really means, and how Red Clay has consistently grown 200-400% year over year since Molly took the helm.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.

Wade Yenny is the Director of Grocery for Jimbo’s, San Diego’s Premier Natural and Organic Food Store, and has over 25 years of experience in all areas of retail including operations, merchandising, procurement, and category management. On this episode of ITS, Wade and Ali talk about the state of the grocery store in 2022, what his sales strategy would be if he were building a brand, and why as founders we should remember what it's like to buy a car.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.

Jake Karls is Co-Founder of Mid-Day Squares, the fresh, functional chocolate bar that sold over 8 million chocolate bars in its first 3 years. On this episode of ITS, Jake walks Ali through the MDS approach: Part reality TV show, part community, part self-manufacturing. All unabashedly unfiltered.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.

Ryan Rogers is Ali's former buyer at Target and worked in Produce at the retailer for 14 years. On this episode of ITS, Ryan shares a wealth of knowledge about how emerging brands should pitch and plan to work with Target, how we can set ourselves up for success, and a few insider tips and tricks. A gem, this one!Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.

Alex Piasecki and Patrick Mateer are the co-founders of Seal the Seasons, the national local foods brand that partners directly with growers to freeze and distribute local produce in more than 30 states and 4000 retail locations across the U.S. On this episode of ITS, Alex and Patrick talk about the secrets to their partnership, how the book "Traction" changed their business, how they bring their brand values to life, and why the best idea always wins. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.

Noah Wunsch is the founder of Ruby, a new, super creative line of organic hibiscus water. On this episode of ITS, Noah and Ali talk about the value of going beyond what we’ve come to think of building a brand identity, how brands need to take time figuring out where can we provide value, and why founders should seek comfort in knowing the odds are against us.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.