In the Sauce

Jessi Freitag is an operations consultant and the host of the weekly Startup CPG Podcast, a show for early-stage food and beverage companies. On this episode of ITS, Jessi shares the tips, resources, and systems that can help companies facing tough scaling challenges. A must-listen for founders and logistics folks in the industry.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.

Tobias Peggs is the Co-Founder and CEO of Square Roots, the CEA (controlled environment agriculture) company on a mission to bring locally-grown food to people in cities around the world, all year round. On this episode of ITS, Tobias and Ali discuss how Square Roots went from a moonshot idea to a minimally viable product to 5 climate-controlled indoor farms using AI to make farming viable for humans and our planet.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.

Courtnie Beceiro is the Head of Marketing at Haven's Kitchen and has been working with Ali since the brand was sold in 14 Whole Foods Stores back in 2018. On this episode of ITS, Courtnie and Ali chat all things HK, from team to marketing, to wholesale in general.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.

Courtney Boyd Myers is the founder, CEO, and CMO of AKUA, the company making the world's first meat-alternative products made from kelp with regenerative ocean farming. On this episode of ITS, CBM and Ali talk about everything from kelp, to consumer taste buds, to meatless meat, to why it's so important to work hand in hand with your co-packer.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.

Paul Voge is the CEO and Co- Founder, with his wife Maddie, of Aura Bora, the sparkling water made with herbs, fruit, and flowers. On this episode of ITS, Paul and Ali talk about how Aura Bora is communicating their values and differentiating itself from other sparkling waters. Whether it's brand voice, their flavors, or limited additions, Aura Bora is defining what craft water looks like at scale.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.

Kevin Lee is the Co-Founder of Immi, the better-for-you Asian American food brand that invented the world's first low-carb, high-protein, and 100% plant-based instant ramen. On this episode of ITS, Kevin shares how he and his co-founder applied principles from their experiences as tech product managers to CPG and built a deeply engaged community. Before they even had a great product. HRN is home to transformative exchanges about food. Our 35+ member-supported food podcasts empower eaters to cultivate a radically better world. This month, we’re asking you to join us. Become a monthly sustaining member at heritageradionetwork.org/donate.In The Sauce is Powered by Simplecast.

Elle Lanning is Managing Director at Equilibra Ventures – a new platform from Daniel Lubetzky the founder of KIND Snacks. On this episode of ITS, Elle and Ali extract critical lessons we can all learn from KIND's journey: From its early days working to move out of the supplement set, to its iconic team culture, to the critical question it kept asking consumers.HRN is home to transformative exchanges about food. Our 35+ member-supported food podcasts empower eaters to cultivate a radically better world. This month, we’re asking you to join us. Become a monthly sustaining member at heritageradionetwork.org/donate.Life's A Banquet is Powered by Simplecast.

Jeremy Smith is the founder and CEO of LaunchPad, a full-service strategy, branding, and broker group focused on Costco. He has spent over 35 years in strategic sales, branding, and marketing, and has worked with some of the world’s most iconic brands including Apple, Chobani, Krave Jerky, and Bob’s Red Mill. On this episode of ITS, Jeremy breaks down Costco for the emerging brand: When it makes sense, what we need to have nailed down before the launch, what motivates a Costco buyer, and perhaps most importantly, when to decide you're NOT ready. HRN is home to transformative exchanges about food. Our 35+ member-supported food podcasts empower eaters to cultivate a radically better world. This month, we’re asking you to join us. Become a monthly sustaining member at heritageradionetwork.org/donate.In The Sauce is Powered by Simplecast.

Anna-Lena Kamenetzky is the Founder and CEO of Touch Capital, a venture/growth investment fund focused on consumer products and services companies. On this episode of ITS, Anna-Lena shares insights from her career in investment banking, large cap investment firms, and private equity to help emerging brands plan for the future. HRN is home to transformative exchanges about food. Our 35+ member-supported food podcasts empower eaters to cultivate a radically better world. This month, we’re asking you to join us. Become a monthly sustaining member at heritageradionetwork.org/donate.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.

Mike Gelb is the host of the Consumer VC Podcast, where he interviews venture funders and CPG founders. On this episode of ITS, Mike shares the themes and tenets he's gathered from over 200 interviews, including the importance of an organic sales engine, why retail-focused CPG investors are a great bet, the end of cheap digital ads, and why truly unique brands will make it through the rough patch ahead.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.