In the Sauce
Heritage Radio Network
Over 250 episodes and interviews across the CPG value chain. Alison Cayne shares Interviews with experts, retailers, and investors who can help founders and operators build sturdy consumer businesses. With hours of brass-tacks advice from finance, legal, operations, and supply chain experts to helpful hacks from brand marketing and social media specialists, ITS is the go-to podcast for emerging brands. In the Sauce is produced in partnership with Naturally New York, a community organization dedicated to fostering sustainable and responsible business practices, stimulating conscious business growth, supporting entrepreneurship, and cultivating exceptional leadership within the natural products industry in the Greater New York area.
Episodes
Mentioned books
Feb 16, 2023 • 1h 8min
Building Big Bets on Little Places
Greg Lorenzo is Head of Marketing at Stockeld Dreamery, and prior to that, led marketing at Super Coffee. On this episode of ITS, Greg shares lessons from over 15 years of experience strengthening brands through experiential marketing, behavior analysis, and insights. His secret weapon is gathering lots of data and creating action plans for the team. Lots of books and studies in this episode!Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Feb 2, 2023 • 1h 5min
Building on Klaviyo
Val Geisler is the Customer Advocacy Lead at Klaviyo, an email and sms marketing automation platform. On this episode of ITS, Ali interviews Val and Haven's Kitchen Senior Brand Manager, Maddie Kennedy all about email marketing. They discuss everything from "Why email?," To opt-ins, segmentation, flows, and what metrics really show brand love and community.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jan 19, 2023 • 1h 8min
Building Means Daring
Ross Mackay is the CEO and founder of Daring, the leading plant-based chicken brand, on a mission to remove chicken from the global food system. On this episode of ITS, Ross and Ali talk about plant-based meat, highlighting its opportunities & the challenges. They also chat prioritization, leadership, and what it means to be a true partner.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jan 12, 2023 • 1h 3min
Building Channel by Channel
Amber Bylund is the VP of Sales Strategy at Siddhi Capital Holdings ("Siddhi"). With 15 years of experience working in the CPG industry, first at General Mills and Danone, then at A Dozen Cousins, Amber is now a member of Siddhi's diligence and strategy team. On this episode of ITS, Amber breaks down sales channels as well as her best practices for building out a sales function at an early stage CPG company.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dec 17, 2022 • 1h
Building Clout
Rachel Krupa is Founder of Krupa Consulting & The Goods Mart, a convenience store for a new generation. On this episode of ITS, Rachel and Ali talk about the different ways brands can use PR - from SEO strategy to thought leadership. They discuss driving momentum during moments of growth and moments of building, and how Rachel built the Goods Mart as a place to launch products into retail. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dec 9, 2022 • 1h 5min
Building a Cult
Ari Raz is the CEO of The Coconut Cult, the small-batch, coconut-based yogurt company. On this episode of ITS, Ari and Ali talk about the virtuous cycle of limited time DTC flavors and their impact on retail sales, how brands should think about 2023, and what it was like to go from Founder working with a CEO to a CEO working with Founders.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nov 24, 2022 • 1h 3min
Building Your Own Playbook
Elly Truesdell is the Founder of New Fare Partners, Co-Founder of Made By Nacho, and the former Global Director of Local Brands & Product Innovation at Whole Foods Market. On this episode of ITS, Elly and Ali talk about consumer evolution, how food tech impacted the natural foods industry, and why some VC's take calls with companies they're likely not planning on funding.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nov 18, 2022 • 57min
Building a Daily Habit
Anouck Gotlib is the CEO of Belgian Boys, the company bringing tasty European staples into households across America. On this episode of ITS, Anouck and Ali discuss Jim Collins' framework of "What can we be best at?", and Anouck's path from bootstrapping the company, to 8 digits in revenue, to bringing on Equilibra as an equity partner last year.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nov 11, 2022 • 60min
Building a Best in Class Brand
Eric Skae is the CEO of Carbone Fine Food with 30 years of CPG experience in strategy, sales, branding, marketing, finance, and distribution. On this episode of ITS, Eric breaks down the elements of what makes a best in class brand, why WIIFM is his guiding principle, and how he frames his category stories with data.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nov 2, 2022 • 56min
Building on Bubble
Jessica Young is the founder and CEO of Bubble, an e-commerce marketplace known as the "Etsy of Health Food." On this episode of ITS, Jess and Ali talk about the challenges early stage brands face when it comes to distribution, how Bubble can help solve some of those issues, and how brands can leverage some trends Jess is seeing in the changing consumer landscape.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
