In the Sauce

Elly Truesdell is the Founder of New Fare Partners, Co-Founder of Made By Nacho, and the former Global Director of Local Brands & Product Innovation at Whole Foods Market. On this episode of ITS, Elly and Ali talk about consumer evolution, how food tech impacted the natural foods industry, and why some VC's take calls with companies they're likely not planning on funding.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.

Anouck Gotlib is the CEO of Belgian Boys, the company bringing tasty European staples into households across America. On this episode of ITS, Anouck and Ali discuss Jim Collins' framework of "What can we be best at?", and Anouck's path from bootstrapping the company, to 8 digits in revenue, to bringing on Equilibra as an equity partner last year.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.

Eric Skae is the CEO of Carbone Fine Food with 30 years of CPG experience in strategy, sales, branding, marketing, finance, and distribution. On this episode of ITS, Eric breaks down the elements of what makes a best in class brand, why WIIFM is his guiding principle, and how he frames his category stories with data.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.

Jessica Young is the founder and CEO of Bubble, an e-commerce marketplace known as the "Etsy of Health Food." On this episode of ITS, Jess and Ali talk about the challenges early stage brands face when it comes to distribution, how Bubble can help solve some of those issues, and how brands can leverage some trends Jess is seeing in the changing consumer landscape.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.

Jason Bidart is VP of Food Merchandising at Thrive Market and has been working in the supermarket industry for two decades. On this episode of ITS, Jason and Ali talk about the current grocery landscape, how brands can position themselves for greatness, what makes Thrive a different type of retailer, and what they're looking for in brand partners.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.

Daina Trout and Vanessa Dew are the co-founders of Health-Ade, and are currently serving as Chief Mission Officer and CEO respectively. On this episode of ITS, they share the secrets of their success: Not only building a category-defining, massive brand, but doing it together as co-founders and friends. Part business advice, part founder support, this episode is filled with some of the best wisdom yet.  Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.

Seth Goldman is the Co-Founder of Eat the Change, Co-Founder of PLNT Burger, Chair of the Board of Beyond Meat, and the Co-Founder of Honest Tea. On this episode of ITS, Seth shares the lessons he's learned growing teams, building brands, and rethinking industry standards.  Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.

Chris Tiffin is the Founder and CEO of Aisle, a cash-back rewards platform that works entirely through text. On this episode, Courtnie, Ali, and Tiffin talk about the marketing challenge of retail: Who is buying your product in store? What else are they buying? How do you incentivize repeat purchase when it's all opaque? Aisle is one of the tools brands are using as part of the solution.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.

Aishwarya Iyer is the Founder + CEO of Brightland, the deeply loved olive oil, vinegar, and honey brand. On this episode of ITS, Aish and Ali talk about channels, roadmaps, and playbooks, oh my! Spoiler: there isn't one way to build, or a "best" sales or marketing channel. There's what fits for the product, the team, and the vision.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.

Alex Bayer is Co-founder and CEO of Genius Juice, the whole coconut smoothies. He is also the host of 2 CPG-focused shows – the 15 Minutes of Genius podcast, and a weekly Linkedin live with Wade Yenny called Friday Vibes. On this episode of ITS, Alex and Ali talk about bonding with your consumer, building daily use, and selling where your audience is. Note to self: Your product doesn't belong everywhere. Really.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.