In the Sauce

Trevor Smith is the founder and CEO of Snack Jones, a next-generation snack box offering a curated box of better-for-you snacks delivered to your doorstep.On this episode of ITS, Trevor shares why it's important for founders to celebrate the tiny wins, what he means by "hear everyone and listen to no one," and why there really is no top of the mountain.Heritage Radio Network is a listener supported nonprofit podcast network. Support In the Sauce by becoming a member!In the Sauce is Powered by Simplecast.

Starr Edwards is the Founder of Bitchin Sauce – the vegan dips and sauces that sell like hot cakes and get more popular every day. On this episode of ITS, Starr tells Ali the story of Bitchin', what makes the brand resonate so deeply with consumers, and how they've kept true to the core business and their identity while growing exponentially.In March, HRN began producing all of our 35 weekly shows from our homes all around the country. It was hard work stepping away from our little recording studio, but we know that you rely on HRN to share resources and important stories from the world of food each week. It’s been a tough year for all of us, but right now HRN is asking for your help. Every dollar that listeners give to HRN provides essential support to keep our mics on. We've got some fresh new thank you gifts available, like our limited edition bandanas.Keep In the Sauce on the air: become an HRN Member today! Go to heritageradionetwork.org/donate. In the Sauce is powered by Simplecast.

Essie Bartels is the Founder of Essie Spice, spice blends that combine the seasonings of her native Ghana with the flavors from her travels around the world. On this episode of ITS, ali and Essie talk about representation — how Essie's business is about more than spices — and why research and gut instincts need to work together as you build your business.In March, HRN began producing all of our 35 weekly shows from our homes all around the country. It was hard work stepping away from our little recording studio, but we know that you rely on HRN to share resources and important stories from the world of food each week. It’s been a tough year for all of us, but right now HRN is asking for your help. Every dollar that listeners give to HRN provides essential support to keep our mics on. We've got some fresh new thank you gifts available, like our limited edition bandanas.Keep In the Sauce on the air: become an HRN Member today! Go to heritageradionetwork.org/donate. In the Sauce is powered by Simplecast.

Amrit Richmond and Steven Vigilante are friends and CPG gurus who created Indie CPG - a global community of over 250 brand founders. On this episode of ITS, Amrit and Steven talk Ali through some of most common mistakes founders make, as well as some of the common strategies that work, and trends they're seeing across CPG products, categories, fundraising and more.In March, HRN began producing all of our 35 weekly shows from our homes all around the country. It was hard work stepping away from our little recording studio, but we know that you rely on HRN to share resources and important stories from the world of food each week. It’s been a tough year for all of us, but right now HRN is asking for your help. Every dollar that listeners give to HRN provides essential support to keep our mics on. We've got some fresh new thank you gifts available, like our limited edition bandanas.Keep In The Sauce  on the air: become an HRN Member today! Go to heritageradionetwork.org/donate. In The Sauce is powered by Simplecast.

Vanessa and Kim Pham are the founders of Omsom, the DTC ready-to-use meal starters packed with the aromatics, seasonings, and oils at the foundation of many Asian dishes. On this episode of ITS, Kim and Vanessa share their story, their views on food appropriation, and how Omsom  is helping make Asian condiments feel representative of the changing DNA of the US.In March, HRN began producing all of our 35 weekly shows from our homes all around the country. It was hard work stepping away from our little recording studio, but we know that you rely on HRN to share resources and important stories from the world of food each week. It’s been a tough year for all of us, but right now HRN is asking for your help. Every dollar that listeners give to HRN provides essential support to keep our mics on. We've got some fresh new thank you gifts available, like our limited edition bandanas.Keep In The Sauce  on the air: become an HRN Member today! Go to heritageradionetwork.org/donate. In The Sauce is powered by Simplecast.

Ibraheem Basir is the Founder of A Dozen Cousins, a line of ready-to-eat beans using delicious recipes from Black and Latino cultures. On this episode of ITS, Ibraheem and Ali discuss the gap between food culture and the (very crowded) world of "natural products," and how A Dozen Cousins is built to bridge that gap. Ibraheem also shares how his experience working for Annie's and General Mills has shaped the way he's building his business.In March, HRN began producing all of our 35 weekly shows from our homes all around the country. It was hard work stepping away from our little recording studio, but we know that you rely on HRN to share resources and important stories from the world of food each week. It’s been a tough year for all of us, but right now HRN is asking for your help. Every dollar that listeners give to HRN provides essential support to keep our mics on. We've got some fresh new thank you gifts available, like our limited edition bandanas.Keep In The Sauce on the air: become an HRN Member today! Go to heritageradionetwork.org/donate. In The Sauce is powered by Simplecast.

Allison DeVane is founder of Teaspressa, the company that created coffee-inspired tea blends, designed to make tea drinks like lattes just like their espresso counterparts. On this episode of ITS, Allison and Ali discuss the assets and liabilities of building brick and mortar businesses alongside CPG products, especially as COVID-19 continues to threaten retail.In March, HRN began producing all of our 35 weekly shows from our homes all around the country. It was hard work stepping away from our little recording studio, but we know that you rely on HRN to share resources and important stories from the world of food each week. It’s been a tough year for all of us, but right now HRN is asking for your help. Every dollar that listeners give to HRN provides essential support to keep our mics on. We've got some fresh new thank you gifts available, like our limited edition bandanas.Keep In The Sauce  on the air: become an HRN Member today! Go to heritageradionetwork.org/donate. In The Sauce is powered by Simplecast.

Alli Ball is a grocery buyer turned consultant, and the creator of Retail Ready, an online course food CPG founders. Alli is also host of Food Biz Wiz, a podcast about wholesale strategy.On this episode of ITS, Alli and Ali talk about what it takes to get products on the shelf, and keep them there. Step by step.In March, HRN began producing all of our 35 weekly shows from our homes all around the country. It was hard work stepping away from our little recording studio, but we know that you rely on HRN to share resources and important stories from the world of food each week. It’s been a tough year for all of us, but right now HRN is asking for your help. Every dollar that listeners give to HRN provides essential support to keep our mics on. We've got some fresh new thank you gifts available, like our limited edition bandanas.Keep In the Sauce on the air: become an HRN Member today! Go to heritageradionetwork.org/donate. In the Sauce is powered by Simplecast.

Chris Moe is the Co-founder and COO of Cartograph, an agency that creates custom solutions for 30 different brands to sell successfully on Amazon, including Lily’s chocolates, Justin’s nut butters and Fourth and Heart. On this episode of ITS, Chris breaks all things Amazon down for Ali, explaining the different ways to sell on the platform and the keys to success selling there.In March, HRN began producing all of our 35 weekly shows from our homes all around the country. It was hard work stepping away from our little recording studio, but we know that you rely on HRN to share resources and important stories from the world of food each week. It’s been a tough year for all of us, but right now HRN is asking for your help. Every dollar that listeners give to HRN provides essential support to keep our mics on. We've got some fresh new thank you gifts available, like our limited edition bandanas.Keep In The Sauce on the air: become an HRN Member today! Go to heritageradionetwork.org/donate. In The Sauce is powered by Simplecast.

Sana Javeri Kadri is the Founder of Diaspora Co., the spice company on a mission to decolonize the spice trade. Sana started Diaspora in 2017 to create a radically new vision of how American consumers buy Indian spices. On this episode of ITS, Sana and Ali discuss appropriation versus appreciation and the power of ethical sourcing.HRN will be donating 10% of our membership drive proceeds from now until June 15 to the Philando Castile Relief Foundation. Visit heritageradionetwork.org/donate to make your gift.Image courtesy of Aubrie Pick.In the Sauce is powered by Simplecast.