In the Sauce

Corey Rateau is Senior Category Manager at Good Eggs, the e-commerce grocery business beloved by the Bay Area. On today's episode of ITS, Corey walks Ali through what buyers are looking for from brands. They discuss how choosing new brands is a fraction of a buyer's job, and how brands need to identify the role our product will play in a store's assortment.Heritage Radio Network is a listener supported nonprofit podcast network. Support In the Sauce by becoming a member!In the Sauce is Powered by Simplecast.

Ben Goodwin and Eli Weiss are the Founder/CEO and the Customer Service Director of Olipop, the low sugar, prebiotic, fiber-rich healthy soda alternative that is, as they say “Killing it!” On this episode of ITS, they talk with Ali about the difference between customer service and customer experience, how expanding your team requires "depth charges," and why self awareness is critical for a founder, but also a company.Heritage Radio Network is a listener supported nonprofit podcast network. Support In the Sauce by becoming a member!In the Sauce is Powered by Simplecast.

Chuck Cotter leads the Food, Beverage, and Consumer Products industry group at the Law Firm Holland and Hart, advising companies of all sizes and stages. On this episode of ITS, Chuck breaks down the differences between LLCs and C-Corps, how to talk to your team about equity, what to think about as you raise capital, and the general state of CPG today.Heritage Radio Network is a listener supported nonprofit podcast network. Support In the Sauce by becoming a member!In the Sauce is Powered by Simplecast.

Kerrigan Behrens is the Co-CEO and Co-founder of Sagely Naturals, a CBD wellness company that sells in 10 thousand stores, including Ulta, CVS and Sprouts. On this episode of ITS, Kerrigan and Ali talk about the foundation that Sagely has been built on: A clear reason to exist, an underserved (unexpected) market, and a brand identity that has never wavered.Heritage Radio Network is a listener supported nonprofit podcast network. Support In the Sauce by becoming a member!In the Sauce is Powered by Simplecast.

Sandro Roco is the founder of Sanzo, the 1st Asian-inspired sparkling water. On today's episode of ITS, Sandro explains why CPG businesses should be built on empathy and curiosity. They also talk about launching in a way that makes sense for your product, how you can save money by digging deep before you work with creatives, and why early feedback is so critical.Heritage Radio Network is a listener supported nonprofit podcast network. Support In the Sauce  by becoming a member!In the Sauce is Powered by  Simplecast.

Jen Ross and Cristina Ros Blankfein, are co-founders of Swoon, zero sugar cocktail mixers and syrups, and now!, ready-to-drink sugar free lemonades. On this episode of ITS, Jen and Cristina talk Ali through rebranding to expand into the ready-to-drink set, how it all comes down to relationships, and why listening to your super fans can be your super power.Heritage Radio Network is a listener supported nonprofit podcast network. Support In the Sauce by becoming a member!In the Sauce is Powered by Simplecast.

Coulter Lewis is the Founder and CEO of Sunday, a sustainable lawn care company that is uprooting a massive industry. On this episode of ITS, Coulter and Ali talk about what it means to fully reinvent a category, how new e-commerce brands aren't just about convenience and cost anymore, and why above all, our job is to Interpret what our customers need and then go beyond what they would ask for.Heritage Radio Network is a listener supported nonprofit podcast network. Support In the Sauce by becoming a member!In the Sauce is Powered by Simplecast.

Ayeshah Abuelhiga is the Founder & CEO of Mason Dixie Foods, the company taking on the Pillsbury dough boy one better-for-you biscuit at a time. On this episode of ITS, Ali and Ayeshah discuss how her Minority and LGBTQ-owned company is redefining Southern food, why the most important key to hiring is your authenticity and how consumer research can truly save the day.Heritage Radio Network is a listener supported nonprofit podcast network. Support In the Sauce by becoming a member!In the Sauce is Powered by Simplecast.

Sandra Velasquez is the Founder of Distro 101, a class focused on the nitty, gritty skills of grocery sales, distribution and merchandising. She is also the NYC Area Sales Manager for Van Leeuwen Ice Cream and National Sales rep for HiBAR, the plastic-free hair care brand. On this episode of ITS, Sandra walks Ali through the ideal cold-email to a grocery buyer, why it's not about you or your product, and above all, how sales is about service and support.Heritage Radio Network is a listener supported nonprofit podcast network. Support In the Sauce by becoming a member!In the Sauce is Powered by Simplecast.. 

Thecla Schaeffer is the Marketing Magic Maker (Head of Marketing) at Tony’s Chocolonely, the big, bold, bright Dutch chocolate bars on a mission to make the chocolate industry more equitable and entirely free of child labor. On this episode of ITS, Thecla and Ali talk about how Tony’s became the market leader in the Netherlands, as well as the most sustainable brand in the country, by being distinctly untraditional at every turn. They talk about growing a purpose-driven brand in the US, and what all brands need to do well in the age of too much distraction.Heritage Radio Network is a listener supported nonprofit podcast network. Support In the Sauce by becoming a member! In the Sauce is Powered by Simplecast.