In the Sauce

Paul De Joe is Co-founder of MUD\WTR, a DTC coffee alternative made of functional ingredients. On this episode of ITS, Paul and Ali talk all about hiring: What to avoid, how to map out the process, and why, as Netflix says "Culture is who you let go." Hint: this is a MUST listen if you're growing your team.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.  

Melanie Masarin is the founder of Ghia, a spirit-free aperitif designed to change the way we think about drinking and socializing. On this episode of ITS, Ali and Melanie talk about Ghia's launch this past June, the non-alc market, and how Melanie's turns at Dig Inn and Glossier informed the Ghia brand.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.  

Roxana Saidi is the founder of Tache, the first true pistachio milk in the United States. On this episode of ITS, Roxana tells Ali about Tache's 5-yr long journey from idea to product launch, why cracking the supply chain puzzle is a lot, but worth it, and how she plans on competing in the big bad world of alt milk.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast. 

Ashley Jones is Director of Retail Execution at Dirty Hands, a company that makes over 3,000 visits a month to top grocery stores across the country, ensuring that your product is on shelf, priced correctly, ordered regularly, and has optimal real estate. On this episode of ITS, Ashley and Ali talk about the importance of building relationships on the grocery store floor, how brands can optimize sales, and why getting a ""yes"" from a buyer is just the beginning.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast. 

Miguel Leal is the Chief Marketing Officer at Cholula, the hot sauce brand that sold to McCormick in November for $800m. Miguel has led declining brands through incredible turnarounds over the course of his career, and built marketing teams at KIND, Kettle Chips, Pop Secret, Diamond nuts (and more!). On this episode of ITS, Miguel walks Ali through the key tenets of marketing. From the importance of insights and focus, to building a great team, every minute of this episode is packed.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.  

Dan Frommer is the founder and editor in chief of The New Consumer, a publication about how and why people spend their time and money. On this episode of ITS, Dan walks Ali through a new survey (published today!) on consumer shopping habits and behaviour, his analysis of what's changed permanently, and what it all means for emerging CPG brands. This final episode of 2020 is a must for anyone building a brand post COVID. The survey is available at newconsumer.comHeritage Radio Network is a listener supported nonprofit podcast network. Support In the Sauce by becoming a member!In the Sauce is Powered by Simplecast.

Ali Bonar is founder and CEO of Kween, the organic, nut and allergen-free granola butter that tastes like a creamy version of cinnamon Teddy Grahams, but is actually good for you. On this episode of ITS, Ali and Ali talk about the challenges and opportunities, both from a production and a marketing perspective, of bringing something entirely new to the market.Heritage Radio Network is a listener supported nonprofit podcast network. Support In the Sauce by becoming a member!In the Sauce is Powered by Simplecast.

Emmett Shine is Co-founder at Pattern Brands, a family of brands with the mission of finding more enjoyment in daily life. In 2019, Emmett and his team closed their iconic branding agency, Gin Lane (think Sweetgreen, Quip, Harry’s, and Care/Of) and created Pattern, where they set out to build their own brands. On today's episode of ITS, Emmett talks about that transition, what he's learned while building Equal Parts and Open Spaces, and what he means by intimacy at scale. Heritage Radio Network is a listener supported nonprofit podcast network. Support In the Sauce by becoming a member!In the Sauce is Powered by Simplecast.

Marisa Zupan is founder & CEO of United Sodas of America, the gorgeous, naturally sweetened sodas that look like an art installation. On today's episode of ITS, Marisa and Ali talk about brands as conceptual spaces, the connections between strategy and creativity, and how clarity and vision are at the foundation of all great brands.Heritage Radio Network is a listener supported nonprofit podcast network. Support In the Sauce by becoming a member!In the Sauce is Powered by Simplecast. 

Natalie Smid is Growth Manager at Lunar Solar Group, an e-commerce and digital growth consultancy that works with brands on their digital strategy. On today's episode of ITS, Natalie and Ali trace back their working relationship to the day after Expo West was cancelled and the Haven's team realized the only way they'd build awareness in 2020 was digitally. With no demos or events, a lot was riding on digital, and wholesale brands need to hop on the digital train, pandemic or not.Heritage Radio Network is a listener supported nonprofit podcast network. Support In the Sauce by becoming a member!In the Sauce is Powered by Simplecast.