

On Brand with Donny Deutsch
Donny Deutsch
Everything is a brand. In today’s world companies, public figures, countries, institutions, and movements are brands with their own unique values, marketing, and influence. Former CEO and Chairman of Deutsch Inc., innovative political analyst and veteran TV personality, Donny Deutsch, mastered the power of branding when he built the multibillion dollar ad agency. Now, in a hyper-saturated, over-marketed world, our media landscape too often presents one-dimensional figures who are globally seen, and yet not truly known. Where the notion “perception is reality” feels truer each day, join Donny as he peels back the layers of the images we see, to understand the depths of the people who are changing our world. You won’t want to miss Donny’s candid conversations with global experts and the biggest names across entertainment, business, media, politics and more to better understand the “brands” of the moment and examine where politics, current events, and pop culture converge.
Episodes
Mentioned books

Oct 21, 2021 • 59min
Susie Essman: Pushing the Comic Envelope
Today Donny sits with the hilarious, the delightful, actress and comedian, Susie Essman. Susie's brand of authenticity and no BS has always stayed constant from her start as a comic at Catch A Rising Star to her no-holds-barred character, Susie Green, on Curb Your Enthusiasm. Susie shares about how difficult it was to come up as a female comic in the 80's, how she differs from her character on Curb, and the true brilliance of Larry David's comedy. But first Donny takes us through his Brands of the Week, sharing with us how brands like Apple, Adele, Joe Montana, TikTok, and Superman among a few others have either branded up or down this week.
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Oct 14, 2021 • 1h 10min
Willie Geist: Delivering the News with Authenticity
On today's episode, co-anchor of MSNBC's “Morning Joe” and anchor of “Sunday Today”, the nicest guy on TV, Willie Geist. Together they take through Willie's journey from doing musicals as a kid in New Jersey, meeting his future wife at 11 years old, and getting his start as a freelance producer at MSNBC. Willie shares his secret to a long and happy marriage, the power of not keeping "score", and the importance of having humility. Most importantly, Donny gets to the core of Willie's brand of authenticity and being truly decent. But first, Donny shares his weekly update, naming brands like Lego, Madonna, Justin Bieber, Cracker Jack Pepsi, The Sopranos and many others as either branding up or down, in his segment Brands of the Week.
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Oct 7, 2021 • 1h 4min
Rev. Al Sharpton: Rising Up
On this episode Donny sits down with the one and only Rev. Al Sharpton. In this riveting interview Al shares his journey to activism through ministry, starting with preaching at only 4 years old and being ordained at 10. He then shares about his bond with James Brown, the impact George Floyd has had on the nation, and why we must remember that out of the darkest of the night, the sun will rise. But first, Donny takes us through his buzzing Brands of the Week, as he names Merck, Mary Kate and Ashley Olsen, Gary Vaynerchuk, Squid Game, and the McRib among many others this week.
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Follow Rev. Al Sharpton : @TheRevAl
Follow Donny : @Donnyjaydeutsch
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Sep 30, 2021 • 1h 8min
Stevie Van Zandt: Embodying Rock n' Soul
Today Donny sits down with the passionate, inspirational, and legendary rock icon, Stevie Van Zandt. Stevie takes us through his fascinating life, from building the E Street Band with Springsteen, to the never-ending thrill of performing on stage, and how he became an integral piece of the one-and-only “Sopranos”. Together they have a great time digging into what Stevie has soulfully built as his brand of living with purpose and not wasting any time in truly making it count. But first, Donny takes us through his current Brands of the Week, naming this week's buzzing brands like JLo, Doja Cat, American Gladiators, the Manning Brothers, and the Bronx Zoo Gorillas, among many others. Follow Stevie: @stevievanzandt
Follow Donny: @donnyjaydeutsch
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See omnystudio.com/listener for privacy information. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sep 23, 2021 • 1h 17min
Rosie O'Donnell: The Ability to Reinvent Oneself
On this episode Donny sits down with the one and only, Rosie O'Donnell. They jump right into the challenge of having many sides: Rosie the funny, loving, best friend, and Rosie the outspoken commentator on politics. She openly shares about how losing her mother at a young age drove the pursuit of her dreams—first as a comedian, then actress and talk show host—and why she chose to leave the limelight to focus on her parenting. Together they discuss what it's like to be multifaceted in an industry that wants to keep you one-dimensional. But first Donny dives into a few of this week's biggest Brands of the Week like the Time's 100 list, Nicki Minaj, Nike, Al Franken, Jay Leno, and Bud Light, among others.THANK YOU TO OUR SPONSORS:Truebill: Truebill.com/ONBRAND to Start cancelling your unused subscriptions
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Novo: BankNovo.com/ONBRAND to sign up for FREE and get a FREE copy of Novo’s Small Business Starter GuideFollow Donny: @DonnyJDeutschFollow Rosie: @RosieSee omnystudio.com/listener for privacy information. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sep 16, 2021 • 1h 15min
Joe Namath: Embodying Individuality & Team Spirit
On Today's episode Donny sits down with legendary football icon, "Broadway Joe" Joe Namath. Together they discuss how Joe came to be the template for athletes as brands, and Joe opens up with stories from his football days, his influences, and sobriety. Joe shares how he's always wanted to live a full life beyond his football career, and reminds us that we can stand out as individuals as well as be great team players. But before that, Donny shares whether this week he thinks brands like Delta Airlines, Chris Christie, Mercedes, Boxing, Drew Brees, and Taco Bell among others have either leveled up or slipped down.
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Follow Donny: @Donnyjdeutsch Follow Joe Namath: @RealJoeNamathDon't forget to rate, review, and subscribe!
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Sep 9, 2021 • 1h 9min
Steve Madden: Shoe Provocateur
On this episode Donny sits down for a thoughtful conversation with his friend, shoe mogul and provocateur, Steve Madden. The two dive right into how he became the 'bad boy of shoes', his journey from humble beginnings selling shoes from his car, how he learned to let go and as a result was able to scale, and how he is most proud of his sobriety. But first, Donny takes us through a jam-packed Brands of the Week, naming Texas, the Metaverse, Nike, hotdogs, Dennis Rodman, ABBA, and Monica Lewinsky, among many others. THANK YOU TO OUR SPONSORS:
Wondery - Buisness Wars: Birth of Vegas - Listen on Amazon Music, Apple Podcasts, ad-free on the Wondery app.Follow Donny: @Donnyjdeutsch Follow Steve Madden: @SteveMaddenDon't forget to rate, review, and subscribe! See omnystudio.com/listener for privacy information. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sep 2, 2021 • 1h 7min
Jim Cramer: Help People Be Who They Want to Be
On this episode Donny sits down with the host of CNBC's “Mad Money” and co-anchor of "Squawk on the Street", Jim Cramer. The two dig right into Jim's brand of helping people be who they want to be through financial freedom. They discuss how he went from sleeping in a car to managing a hedge fund, and why he decided to pivot into helping people make money. Jim also shares what he thinks is in store for businesses in a pandemic era and why he believes you should never bet on the end of the world. But before his sit-down with Jim, Donny reviews the brands at the forefront of today's headlines, giving his "ups" and "downs" to Jay-z, Michael Keaton, Tesla, Pepsi, and Tree Houses among others in his weekly Brands of the Week.
THANK YOU TO OUR SPONSORS: Truebill - http://www.Truebill.com/ONBRAND to start cancelling your unused subscriptions Novo - http://www.Banknovo.com/ONBRAND to sign up for FREE
Don't forget to rate, review and subscribe! Follow Donny: @donnyjaydeutsch Follow Jim: @jimcramer #branding See omnystudio.com/listener for privacy information. Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 26, 2021 • 1h 16min
Michael Cohen: Holding Everyone Accountable
On today's episode, Donny welcomes Trump's ex-personal counsel, author, and host of the podcast Mea Culpa, Michael Cohen. Michael and Donny sit down to address the tough questions about his house arrest, lying to congress, tax evasion accusations, and how he's holding himself accountable and working to move forward. Michael shares his predictions on Trump, what prison was like, why people don't trust the DOJ, and names the three things that will always rise: the sun, the moon, and the truth. But first, Donny breaks down his biggest Brands of the Week making waves including Sean Hannity, the Atlanta Falcons, Pope Francis, Steve Cohen and more.
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Follow Michael: @MichaelCohen212See omnystudio.com/listener for privacy information. Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 19, 2021 • 1h 13min
Kara Swisher: Not Trying to Please
Today’s episode features Donny’s sit-down with New York Times contributor, host of the podcasts Sway and Pivot, and one of the most important voices in tech journalism: Kara Swisher. Kara and Donny dig into how she earned her brand of being tough but fair by seeing everyone she interviews as regular people. They also discuss what she would do to fix the legislation of distributing misinformation, and how tech companies "juvenilize" their employees. First, Donny kicks off with his Brands of the Week, handing out some surprise "ups" and "downs" for Pfizer, Mike Lindell, Oreo, Taco Bell, and Cats (the animal, not the musical) among many others.
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Follow Kara: @karaswisherFollow Donny: @donnyjaydeutschSee omnystudio.com/listener for privacy information. Learn more about your ad choices. Visit megaphone.fm/adchoices