

On Brand with Donny Deutsch
Donny Deutsch
Everything is a brand. In today’s world companies, public figures, countries, institutions, and movements are brands with their own unique values, marketing, and influence. Former CEO and Chairman of Deutsch Inc., innovative political analyst and veteran TV personality, Donny Deutsch, mastered the power of branding when he built the multibillion dollar ad agency. Now, in a hyper-saturated, over-marketed world, our media landscape too often presents one-dimensional figures who are globally seen, and yet not truly known. Where the notion “perception is reality” feels truer each day, join Donny as he peels back the layers of the images we see, to understand the depths of the people who are changing our world. You won’t want to miss Donny’s candid conversations with global experts and the biggest names across entertainment, business, media, politics and more to better understand the “brands” of the moment and examine where politics, current events, and pop culture converge.
Episodes
Mentioned books

Dec 30, 2021 • 59min
On Brand: Best of 2021
On this episode we present excerpts from some of our favorite interviews of 2021. We look back at Donny’s conversations with Joe Scarborough, Rev. Al Sharpton, Nicolle Wallace, Michael Cohen, Rosie O’Donnell, and Stevie Van Zandt. Sit back and listen to why I believe we are more alike than we think, why we have the same goals, and why, in the end, humanity always wins.
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Dec 23, 2021 • 36min
Michael J. Fox: Steps Towards The Future
On this episode, Donny revisits his conversation with the iconic Michael J. Fox, Michael is the embodiment of optimism, humor, and humanity. He tells it like it is and understands the human experience in a way that many of us may never grasp. He is a friend, a humanitarian, an entertainer, and a family man. Donny and Michael talk about his early success in Hollywood, the many ways his wife has saved him, how he faces his Parkinson’s daily, the power of "owning it," and why he doesn't have time for bullsh*t. You won't want to miss this look back at our premiere episode with Marty McFly himself.
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Dec 16, 2021 • 1h 13min
Chris Christie: Shining a Light on the Republican Party
On this episode, Donny sits down with one of the most important political figures today, the former Governor of New Jersey, Chris Christie. Donny and Chris dive right in, first covering his run with Covid-19, then looking back at where his love of politics began, his upbringing, and his time as a US Attorney. They discuss the transformation of his relationship with Trump, the former President’s role in the January 6th insurrection, and what would bring Christie to run for President once again. But before that, Donny takes us along his top picks for his "Brands of the Week", where he stamps his "brand up" or "brand down" onto Chris Wallace, Wonder Woman, Travis Scott, and New Zealand, among many others.
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Dec 9, 2021 • 1h 5min
Ari Melber: Politics, Law, & Hip Hop
On today's episode Donny sits down with Emmy Award-winning journalist, attorney, and host of MSNBC's “The Beat," Ari Melber. Ari and Donny get right into it, starting with how Ari presents the news fairly, credibly, and through a legal and cultural lens and why it's important that he not not to engineer the outcome of what his viewers think. Additionally, they discuss Ari's connection to hip hop, how music has inspired and been incorporated into his broadcasting, and why he still values to the relationships he’s built in the music industry. But first, Donny gives his big brands up and disappointed brand downs to names like Karen McDonald, Lara Logan, West Side Story, Machine Gun Kelly, and Whoppers, plus many more, in this week's Brands of the Week.THANK YOU TO OUR SPONSORS:GiveWell: To claim your match, go to GIVEWELL.org, pick PODCAST and enter On Brand with Donny Deutsch at checkout.
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Dec 2, 2021 • 54min
Admiral William McRaven: Make Your Bed
On this episode Donny sits down with the incomparable retired US Navy 4-star admiral, Admiral WIlliam McRaven. Adm. McRaven oversaw the 2011 Navy SEAL raid in Pakistan that killed al-Qaeda leader Osama bin Laden. His book "Spec Ops: Case Studies in Special Operations Warfare: Theory and Practice", is considered a fundamental text on special operations strategy. He also gave one of the greatest commencement speeches of all time sharing life lessons from being a SEAL. He and Donny dive into the viral "Make Your Bed" speech and discuss how to be your best in your darkest moments, the power of holding on until the sun comes up, and why it's all about the little things in life. The admiral also shares about training with sharks, what went through his mind in the moments prior to capturing Bin Laden, and why he's a fan of Millenials and Gen Z. But before they dive in, Donny digs into the week's headlines, naming Chris Christie, Dwayne Johnson, the Fresh Prince of Bel-Air, and one of Philly's top pizza joints, among others in this week's Brands of the Week segment.
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Nov 25, 2021 • 50min
John Heilemann: Elevating Journalism Through Innovation
Today's episode features Donny's live interview with the brilliant John Heilemann. John is the creator and co-host of Showtime'sThe Circus, founder and editor-in-chief of The Recount, the national affairs analyst for NBC News and MSNBC, and a NY Times Bestselling author. Recorded in front of a live audience during New York City's Ad Week, the two dive right into John's innovation in delivering unbiased news to wider audiences. Whether it's in the style of a "live documentary" show, or by rethinking the approach to streaming news videos, John shares how he is living at the intersection of Politics and Culture. But first, Donny takes us through his weekly brands of the week, handing out his own "ups" and "downs" to the biggest names in the zeitgeist, including Michael Cohen, Jonah Hill, Walmart, and Arby's among many others.
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Nov 18, 2021 • 1h 3min
Harlan Coben: The Value of Celebrating as a Team
On this episode Donny sits with the #1 New York Times author of thirty one novels, creator and executive producer of several television dramas including “The Stranger,” “Safe,” and “The Five,” Harlan Coben. Harlan and Donny jump right into Harlan's fascinating creative process, how he's always writing stories in his mind- even when on 'vacation'- and how his collaborative spirit helps turn his page-turning novels into riveting tv shows. Harlan also talks about how specificity is key to universal appeal, and why he likes to write about ordinary people in extraordinary circumstances. Together they dive into his "slow move" up the ladder to his booming success and unique deal with Netflix. But first, Donny himself dives into this week's buzzing brands, naming Chris Christie, Howard Stern, Kamala Harris, Google, Britney Spears, and GE in this week's Brands of the Week.
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Nov 11, 2021 • 58min
Steve Rattner: Building Relationships to Build Success
Today Donny sits with former "Car Czar," Chairman and CEO of Willett Advisors, and the economic analyst on MSNBC’s Morning Joe, Steve Rattner. Together they discuss how Steve has worn many hats throughout his career, connecting himself in a variety of ways to everything from business titans and public officials. Steve shares about how relationships are important in many industries and why he gets out there to talk to people. He also shares his thoughts on the state of the economy, how he turned around the car industry under Obama, and crypto currency. But first, Donny names his big "Brand Ups" and "Brand Downs," including Glenn Youngkin, James Carville, Emilio Estevez, Newsmax, and Lego among many others, in his weekly "Brands of the Week."
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Nov 4, 2021 • 1h 9min
Preet Bharara: Standing By Morality
On this episode, Donny sits with former U.S. attorney, author, and host of Stay Tuned with Preet, Preet Bharara. The two dig right into Preet's brand of calmly and reasonably finding the truth, as well as the horror of Trump's possible future election run, and whether or not he's facing indictment. Preet also shares what he's learned from prosecuting all kinds of criminals, and why he does believe that everyone is decent at their core. But first, Donny takes us through his Brands of the Week naming Donald Trump, Jr., Ted Cruz, Floyd Mayweather, and Taco Bell Weddings among many others as this week's 'ups' and 'downs'.
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Oct 28, 2021 • 52min
Adam Schiff: Defending Our Democracy
On today's episode Donny speaks with the representative for California's 28th District, Congressman Adam Schiff. In his 11th term in the House of Representatives, Adam Schiff is currently one of the most powerful defenders of our Democracy, and shares with us his experience during the insurrection, the intention of the Build Back Better plan, and the power of mobilization. He and Donny discuss his new book Midnight in Washington: How We Almost Lost Our Democracy and Still Could, and why he truly believes we will come out the other side of this dark time. But first, Donny does his regular brand deep dive, naming Matt Gaetz, Halloween, Bitcoin, Spanx, and Nerf among many others as either successfully branding up or sadly branding down this week.
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