
On Brand with Donny Deutsch
Everything is a brand. In today’s world companies, public figures, countries, institutions, and movements are brands with their own unique values, marketing, and influence. Former CEO and Chairman of Deutsch Inc., innovative political analyst and veteran TV personality, Donny Deutsch, mastered the power of branding when he built the multibillion dollar ad agency. Now, in a hyper-saturated, over-marketed world, our media landscape too often presents one-dimensional figures who are globally seen, and yet not truly known. Where the notion “perception is reality” feels truer each day, join Donny as he peels back the layers of the images we see, to understand the depths of the people who are changing our world. You won’t want to miss Donny’s candid conversations with global experts and the biggest names across entertainment, business, media, politics and more to better understand the “brands” of the moment and examine where politics, current events, and pop culture converge.
Latest episodes

Jul 8, 2021 • 1h 6min
Steve Cohen
On today’s episode, Donny sits down with the founder of Point72 and Point72 Ventures, owner of the New York Mets, and his longtime friend, Steve Cohen. Steve and Donny dive into how Steve went from being one of the most successful hedge fund managers to owning the beloved major league team, why he is always learning something new, and how the fans are truly the backbone of the Mets. The two also explore Steve's brand of ultimate success, why he does it for the people, and how he shows his children to stay hungry by demonstrating it for himself. But first, Donny brings us up to speed with his picks for the biggest Brands of the Week including Jill Biden, James Franco, The Sopranos, the WNBA, and Walmart, among others. THANK YOU TO OUR SPONSORS:Indeed - Indeed.com/ONBRAND for a $75 creditNetsuite - NetSuite.com/DONNY to schedule your FREE Product TourPolicy Genius - Policygenius.com/DONNY to get started right nowAudible - Audible.com/donny or text “donny” to 500-500 to start your FREE trial
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Jul 1, 2021 • 1h 5min
Tommy Hilfiger
Donny kicks off today’s episode with a candid breakdown of today’s biggest Brands of the Week, casting his big "brand up" or disappointed "brand down" to a number of current hot topics including Esports, Boris Johnson, Ikea, Seinfeld, General Mills, and more. Then he spends some time talking with the iconic Tommy Hilfiger, who takes us on his journey from humble beginnings in Elmira, New York, to the massive global brand that Hilfiger is today. Tommy shares why failure was his biggest lesson, how music was a constant inspirational through line in his work, and how he's made an aspirational lifestyle accessible, fun, and legendary.
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Jun 24, 2021 • 1h 5min
Joe Scarborough
Today’s episode features Donny’s sit-down with former Congressman, author, co-host of MSNBC’s Morning Joe, and his good friend Joe Scarborough. In this episode Joe lets us in on the Morning Joe origin story, what it takes to make a three-hour unscripted TV show, and how he brings his humanity to what he does. Together, they define Joe's brand, identifying that he's always committed to fighting the BS, but that the true and consistent essence of his brand is his commitment to making us feel like "we'll be ok." But before these two friends get to talking, Donny names his Brands of the Week, taking us through his opinions on The Supreme Court, Coca Cola, Harley Davidson, and Bill Clinton, among a few others at the forefront of today's news.
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Follow Donny: @donnydeutsch (Twitter), @donnyjdeutsch (Instagram)
Follow Joe: @JoeNBC (Twitter), @joescarborough (Instagram)See omnystudio.com/listener for privacy information. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jun 17, 2021 • 1h 4min
Gary Vaynerchuk
Today’s episode features Donny’s candid conversation with entrepreneur, investor, bestselling author, Chairman of VaynerX, and CEO of VaynerMedia, Gary Vaynerchuk. Donny kicks off the high-energy discussion with a walk down memory lane from when he first interviewed Gary on his hit CNBC series, The Big Idea with Donny Deutsch. Gary then takes us through all the facets of his brand of execution and giving. Don’t miss his further insights on how to negotiate, NFTs and their future, the value of good parenting, and how there are two ways to win: entertainment and education. But before diving in with Gary, Donny updates us with his Brands of the Week, including his thoughts on "one night stands," Jeffrey Toobin, Burger King, and more currently at the top of the headlines. See omnystudio.com/listener for privacy information. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jun 10, 2021 • 1h 8min
Sunny Hostin
Today’s episode features Donny’s sit-down with Emmy Award-winning journalist, national bestselling author, and co-host of The View, Sunny Hostin, where she opens up about her experience growing up in the Bronx as biracial, the power of reparations, and how you can't have reconciliation without truth. Sunny also shares the inspiration for her bestselling novel, Summer on the Bluffs, and why she's sticking by her brand of being an authentic voice of reason. But first, Donny names his Brands of the Week, where he covers a variety of hot-topic names from Jeff Bezos, to Disney, to Logan Paul, and more of this week’s top newsmakers.
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Follow Donny: @donnyjdeutsch See omnystudio.com/listener for privacy information. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jun 3, 2021 • 1h 6min
Hunter Biden
This week’s episode features Donny’s heartfelt and candid conversation with the one and only, Hunter Biden. In his recently released memoir, titled Beautiful Things, Hunter chronicles his lifelong struggle with drugs and alcohol and the unwavering love and support from his family who never gave up on him. In this interview with Donny, Hunter sheds light on the hard truths of addiction, his stunning relationship with his father, what it was like to be used as an attempt to smear the President's campaign, and what he's doing to maintain his own brand of resilience. But first, Donny kicks off the episode with a breakdown of the biggest Brands of the Week, including his current take on Heineken, Paul Ryan, Naomi Osaka, Britney Spears, the Shakespeare Theater Company, and other brands at the center of the cultural zeitgeist.
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May 27, 2021 • 1h 2min
Denis Leary
Kicking off with a breakdown of the biggest Brands of the Week, Donny reveals the brands he thinks have recently leveled up, which ones have tumbled down, and he makes a brand prediction looking forward given this week’s political and entertainment zeitgeist. Next, he sits with legendary actor, writer, producer, and longtime friend, Denis Leary. The two dive right into defining Denis' edgy brand, how a strong concept outlives fame, and what he's learned from acting greats like DeNiro and Hoffman. They also discuss Denis' passion for firefighters, how the Chauvin conviction could be the start of real change, why America needs a female President, and how you're nobody unless your mom thinks you're somebody.
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Follow Denis: @denisleary learyfirefighters.org
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May 20, 2021 • 1h 5min
Don Lemon
Award-winning CNN anchor and author, Don Lemon, sits down with Donny Deutsch to dig into the legendary anchor’s brand, which he describes as a truth-teller with a point-of-view in today's world of news broadcasting. Lemon and Deutsch go on to have a candid conversation about race, the brand of racism and what Lemon believes has made CNN the iconic brand that it is today. But first, Deutsch takes us through his Brands of the Week making waves, and shares his biggest brand prediction for next week in an all-new segment called Brand Forward.
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May 13, 2021 • 48min
Michael J. Fox
Kicking off with a breakdown of the biggest “Brands of the Week”, Donny dives into what is working, and not working in this week’s political and entertainment zeitgeist. Then, join him as he sits down with iconic actor and activist Michael J. Fox to discuss his brand of optimism, the concept of celebrity, overcoming adversity and philanthropy in 2021. See omnystudio.com/listener for privacy information. Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 28, 2021 • 4min
Welcome to On Brand with Donny Deutsch
Everything is a brand today—every person, celebrity, company and even political movement. Join former CEO and Chairman of Deutsch Inc., innovative political analyst and veteran TV personality, Donny Deutsch as he provides a masterclass in breaking down the biggest brands at the center of the cultural zeitgeist, that are setting the tone for who we are and where we are going. Every week, listen as he sits down with an iconic voice who has mastered their own brand. Initial prominent guests include Michael J Fox, Denis Leary, Jim Cramer, and more. See omnystudio.com/listener for privacy information. Learn more about your ad choices. Visit megaphone.fm/adchoices