Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

Send us a textIn this episode, I'm joined by Justin Blackman. Justin is obsessed with brand voice. Last year, he wrote for 239 different entrepreneurs. The year before that, he wrote 10,211 headlines for 100 different brands—just for fun—all during the hours he wasn’t creating content for an international hotel company with 12 distinct brand voices. Learn how Justin took all of his writery knowledge with working like brand names like Puma, 5-hour energy and Red Bull to create ridiculously specific voice guides. In this episode we discuss:Why most people struggle with writing (and how to break the rules)Keys to best performing copy (hint: it has something to do with a 2nd grader)How to write a good headline and what he learned from his year of writing 10,211 headlines!How to identify your voice type (using the Brand Ventriloquist framework)5 easy tips to improve your copyLinks mentioned in this episode:Where you can find Justin: www.PrettyFlyCopy.com (where he is pretty fly for a write guy!)Episode show notes: https://destinicopp.com/podcast/26

Send us a textIn this episode, I chat with Danielle Cuomo who is the founder of the firm Virtual Assist USA. Danielle has used her MBA background to have a different vision for the company and her large team. She saw the benefit to business owners for having instant access to 100s of different skill sets, instant productivity and cost-savings. Her firm is currently the largest US-based virtual assistant team in the United States.Feeling overwhelmed? Tasks falling through the cracks? Know that you could really move your online course business forward IF you could focus on the $1,000/hr tasks versus the $20/hr tech and admin work? Join us in this episode where Danielle and I discuss:How do you know when you're ready to hire a VA?Tasks a course creator should outsource to a VA. Hint: you may be surprised by some of these and relieved at the same time!How you should hire a VA and what you should expect to pay for experienced VAs.Links mentioned in this episode:How to find Danielle and her group of experienced VAs: www.VirtualAssistUSA.comPodcast show notes: https://destinicopp.com/podcast/25

Send us a textIn this episode, I'm joined by Donna Serdula who is an expert on LinkedIn profile optimization and author of the book LinkedIn Profile Optimization FOR DUMMIES. She's proven that a strong LinkedIn profile is the key to performing well on LinkedIn. Specifically, we discuss:1. Four steps you can take today to improve your LinkedIn profile. 2. How you can use LinkedIn to promote your online business, personal brand, and get clients to reach out to YOU!3. How often you should update your LinkedIn profile and what you should optimize. 4. Why personal brands are a good fit for LinkedIn. Links mentioned in this episode:How to find Donna:  https://www.linkedin-makeover.com/ 

Send us a textIn this episode, I'm joined by Karima Neghmouche, a brand + web designer who focuses on user-experience with design so that your website does more than just look good - it converts into paying clients!Specifically, we discuss:1. What five things your website needs to sell itself2. Best practices for converting website design3. The most powerful thing you can have on your home page4. How you know if your website is converting or if it needs an overhaulLinks mentioned in this episode:How to find Karima:   https://karimacreative.comEpisode show notes:  https://destinicopp.com/podcast/23

Send us a textIn today’s podcast episode, I chat with Mai-kee Tsang. Mai-kee is a Launch Strategist, Copywriter, Podcast Host & Coach who helps purpose- driven entrepreneurs to build their authority in business so that they can thrive when they launch their signature courses.  As a Launch Strategist, she’s at the front lines during course launches from start to finish. And with 5 years of coaching under her belt, she’s able to dig deep to understand the true desires and fears of her clients’ customers in order to create empowering copy. Mai-kee shares her tips for mindset shifts to make before your next launch. Specifically, we discuss:1. The biggest lessons Mai-kee learned from working with a client on 13 launches in ONE year!2. The areas of a launch that most course creators are overlooking.3.  The Courage-to-Convert relationship: the 5 levels of courage in entrepreneurship which impact our mindset, how we show up, and our bottom line.4.  How we can brace our self for growth BEFORE we launch, to reduce our chances of self-sabotage.  Links mentioned in this episode:How to find Mai-kee:   https://maikeetsang.com/ Episode show notes:  https://destinicopp.com/podcast/22

Send us a textIn today’s podcast episode, I chat with Melissa McGraw,  a 20-year veteran of the fashion and consumer goods industry.  She has written content and analyzed/reviewed SEO tactics for over 100,000 items that are currently sold on Amazon today. And, as an adjunct professor in e-commerce and logistics at the Fashion Institute of Technology in New York City, she has her finger on the pulse of e-commerce trends and practices for creative businesses. Melissa shares her tips for getting your website on the front page of Google. Specifically, we discuss her 4-step framework to getting your website on the first page of Google:1. Search keywords and why they're important to place on your website2. How to check your website and optimize for keywords, including your images3. How to make sure that Google even knows that you exist! 4. The best way to build your SEO strategyLinks mentioned in this episode:Keyword tool:  https://www.semrush.com/ Google Search Console:  https://search.google.com/search-console/about Check the your website:  https://tools.pingdom.com/ How to find Melissa:  https://melissamcgraw.com/ Episode show notes:  https://destinicopp.com/podcast/21

Send us a text In today’s podcast episode, I chat with Dani Paige, a conversion copywriter for online course creators and coaches. Dani has ki-boshed old school direct marketing and sales-y tactics and instead writes conversational, personality-packed copy to welcome in community and cash flow for all of her clients. Dani shares her tips for creating brag-worthy sales pages. Specifically, we discuss:Why your online course needs a sales page.The three biggest mistakes course creators make on their sales page and how to avoid them.A secret copywriting tip that you can implement today in your online course sales funnel. Episode show notes:  https://destinicopp.com/podcast/20

Send us a textIn this episode, I'm talking with Marisa Corcoran. Marisa is the creator and host of the Copy Chat masterclass series bringing together 20+ experts in copywriting, business coaching, and online marketing.Today, we're talking about joint ventures and how to reach out to influencers and others and get that "yes!"Specifically, we cover:1. Why it's important that your marketing includes joint ventures. 2. Some of the best ways to create joint ventures. 3. The keys to a successful pitch email that gets the YES!Episode show notes:  https://destinicopp.com/podcast/19

Send us a textIn this podcast episode, I chat with Eden Fried,  the host of the Rebel Boss Ladies podcast and the Rebel Boss virtual summit. Eden shares her tips on how to run a money making summit. Specifically, we discuss: What is a virtual summit and why a virtual summit is beneficial for your business. How does a virtual summit make money and why might a course creator want to host a virtual summit. What were some of the struggles of hosting a virtual summit (and mistakes to avoid).  Episode show notes: https://destinicopp.com/podcast/17 

Send us a textIn this podcast episode, I talk with Marisa Corcoran, a copywriter and messaging strategist who helps coaches and creatives craft compelling copy that attracts clients, makes money and creates a massive movement online. She's also the creator of the wildly popular Copy Chat masterclass series bringing together 20+ experts in copywriting, business coaching and online marketing. In this episode, we focus on getting your next email read. Specifically, we cover:1. Why email is still the queen of online marketing.2. What are some mistakes online business owners make with their email copy. 3. 3 tips to make your emails stand out in a crowded inbox. Episode show notes:  https://destinicopp.com/podcast/17