Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

Send us a textSocial media is a pay to play market.Even if you’ve been successful in the past selling your online course and growing your business, at some point, you’ll need paid advertising to grow.The fact is you need a predictable and reliable system for getting leads for your online business.Leads are people who are your perfect students and ones that you can help with your online course or membership program.Think about it this way….if people don’t even know you exist, how would they know that you can help them!But you don’t want to jump into ads if your online course business is not ready. This is a sure-fire way to waste money, time, and energy.In this podcast episode, we'll ask some questions to find out if your online course business is ready for Facebook ads. ➡️Episode show notes: https://destinicopp.com/podcast/36

Send us a textIt’s that time of year.It’s time to put together your content and promotional calendar for the upcoming year.This year, I put together my yearly content plan and promotional calendar in less than an hour and I want to share my super simple process with you!Links mentioned in this episode:✅ The No Stress Way to Plan a Years' Worth of Content (in less than an hour): https://destinicopp.com/blog/content➡️Episode show notes: https://destinicopp.com/podcast/35

Send us a textYour online course sales funnel is not a one size fits all. And there are many different types of sales funnels you can use to sell your online course.I have a sales funnel that runs on automation in my business. This allows me to sell my Facebook and Instagram ads consulting service on autopilot.This is in addition to any live launches that I run during the year for my online course and consulting program (still a sales funnel) and other sales funnels that I run during various promotions to keep my content and offers fresh for my audience.All online course creators and coaches need a sales funnel in their online business.In this episode, I’m going to take you behind the scenes of my high converting funnel for my Facebook ad consulting service.Links mentioned in this episode:✅ Behind the Scenes of a High Converting Sales Funnel (with pics):  https://destinicopp.com/blog/sales-funnel✅ Launch a High Converting Ad Campaing (even if you're starting from scratch): https://destinicopp.com/blog/ad-campaign➡️Episode show notes: https://destinicopp.com/podcast/34

Send us a textIs anyone seeing your content? If you’re a dedicated online course creator, you’re probably blogging, podcasting, or creating a video at least once per week.When you drive quality traffic to your website, your main goal is to convert your website visitor to an email subscriber.In addition, with this quality traffic, you’re are seasoning your Facebook pixel and Pinterest tag so you can retarget that warm traffic, in the future, with paid advertising.Retargeting ads are posts that are served to warm traffic (aka your website traffic) and are cheaper in most cases. than ads to cold traffic.Website visitors = email subscribersWebsite visitors = warm trafficAll good reasons to drive quality traffic to your website. Right?Pinterest is one of the main drivers of organic traffic to my website. And my secret sauce?➡️Tailwind TribesJoin me in this episode as I talk about Tailwind Tribes and how to use them to explode your website traffic. Links mentioned in this episode:✅ Written instructions on how to use Tailwind:  https://destinicopp.com/blog/tailwind-tribes➡️Episode show notes: https://destinicopp.com/podcast/33

Send us a textHave you ever wanted to expand your influence by getting paid speaking gigs? In this episode, Ashley and I discuss how speaking can add an income stream to your online course business and help you find students at the same time!Ashley Kirkwood is a dynamic speaker, trademark lawyer, and on-air legal expert for a Chicago daytime show. Her law firm, Mobile General Counsel helps entrepreneurs to trademark their brands and protect their business assets with contracts!On the business side, she helps entrepreneurs and experts make speaking an income stream through live events, her podcast, and coaching programs, which all fall under Ashley's brand, Speak Your Way To Cash!Specifically, we discuss:How to choose your speaking niche and find organizations who are looking for outside speakersWhat you need to include in your speaking pitchHow much you can expect to get paid to speakThe four things you need to boost your demand and increase your fee as a speakerI couldn’t let Ashley leave without asking about how online course creators can protect their business and brand, including their online course. Listen in and see if your online course business is protected!➡️Episode show notes: https://destinicopp.com/podcast/32✅ Where you can find Ashley:  https://www.ashleynicolekirkwood.com/ 

Send us a textThere’s never enough time…What would you do with an extra hour two hours day in your business? 3 hours a day? Join Allison and I as we chat about proven time saving hacks to implement in your business today so that you can free up hours of your time. Allison Marshall has been a full-time entrepreneur for over 10 years, and she is OBSESSED with helping other online business owners profit more while working LESS through actionable planning, productivity and mindset strategy. She's an introvert turned creative unicorn from Kansas City who believes that work should be FUN, business should be SIMPLE and that being yourself ALWAYS works best!In this episode, we discuss:How changing your mindset around time can be a game changerWhy getting clarity around your business goals (ones that can move your business forward) is crucial and how to break down those goals into  to dosHow to prioritize your to do list and how not to overdo itTips for managing social media so it's not a complete time suckHow to set up email rules and free up a ton of timeContext switching: what it is and how it affects your productivityLinks mentioned in this episode:➡️Episode show notes: https://destinicopp.com/podcast/31✅ Where you can find Allison: https://www.designyourdreamyear.com/

Send us a textYou've been told to do this (or that) and it will be the magic bullet you've been looking for. The reality is marketing is all about testing what works best for your business and audience. In this episode, I chat with Elizabeth Goddard. Elizabeth is an online business strategist/coach and was personally invited to become one of the first four ConvertKit Certified Experts. When she’s not supporting online business owners to dream bigger, reconnect with their message and implement faster, you can probably find her watching trashy TV and answering ConvertKit questions on Facebook.Join us as we explore five email marketing rules to consider breaking (and testing because that's what's marketing is all about!) to grow your online course business. Specifically, we discuss:Should you really have only one call to action in your email?Emails should be super duper plan text, minimal links and no social media links. Yes or no? You must email your list every.single.week. Or should you? Segmentation and how it really should be done in your email marketing system and what's a custom unsubscribe link. You need to give free value, for weeks and week, and only then can you sell. Or should you try subtle selling immediately?Why we love, love tripwires. Links mentioned in this episode:➡️Episode show notes: https://destinicopp.com/podcast/30✅ Where you can find Elizabeth: https://elizabethgoddard.co.uk/ 

Send us a textAs humans, we’re hard wired to prepare for the worst or believe that there might not be enough out there to survive. We might be afraid to invest in our online course business because we aren’t sure it will come back to us or we don’t charge enough for what we offer because we think people won’t pay for it.In this episode, I chat with Linda Perry, a lawyer turned mindset coach, copywriter and course creator. Linda’s career hasn’t followed the typical track. She’s spent time in prisons and courtrooms around the country, honing her skills for empathy and persuasion.We explore the beliefs that fuel scarcity mindset and provide tips you can use to bypass your fears and embrace an abundance mindset long term.Specifically, we discuss:Why is scarcity mindset so detrimental to building/launching courses?What is the number one fear you see when it comes to course creators investing in their business and what can you share with them to help them overcome that?How do limiting beliefs play a role in scarcity mindset?How does scarcity mindset impact pricing? And what can you do about it?Links mentioned in this episode:➡️Episode show notes: https://destinicopp.com/podcast/29✅ Where you can find Linda: www.lindamperry.com

Send us a textIn this episode, I'm joined by rockstar entrepreneur Tasha Booth. Tasha is a podcaster, mentor, and Online Business Manager for successful course creators and coaches. She is the CEO of The Launch Guild - an Online Business Management & Virtual Support Agency which supports coaches and course creators with everything from podcast development to systems creation, from daily business management to 6-figure launches.In this episode we discuss:Why should a course creator do a beta test?How you can find the RIGHT people for your beta.What are the first steps to get started with your beta?What tech tools are needed for your beta?Should you charge for your beta?Links mentioned in this episode:➡️Episode show notes: https://destinicopp.com/podcast/28✅ Where you can find Tasha: https://thelaunchguild.com/podcast 

Send us a textDid you know that sending out broadcast emails to your entire email list is actually hurting your conversion rates?But there are strategies you can do with email marketing that make your email subscribers love you, open your emails, and click on the call to action (e.g. buy when the time is right).In this episode, I’m joined by Rob and Kennedy who are the most unlikely entrepreneurs you'll ever meet. Sporting hairstyles that look like comic-book characters and backgrounds in psychology, hypnosis, and show-business – it's hard to believe they're serial entrepreneurs with an uncanny knack for building businesses with riotous email marketing.Listen to The Course Creator’s MBA Podcast, The Secret to Profiting with a Small Email List, and learn:1.       Why size doesn’t matter and what you should focus on instead2.       Your optimal list size and how to figure that out3.       How to customize your email marketing through a choose your own adventure strategy4.       Broadcast emails / send to all marketing is dead and what to do instead5.       Hear about a case study of a course creator who is using the strategies we discussed today to segment and increase profit from her email list➡️Episode show notes: https://destinicopp.com/podcast/27