Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

Send us a textThis podcast episode is part of our course creator series where I'm chatting with ordinary course creators, just like you. We’re talking about their journey in their  online course business, how they got started, the challenges they've experienced, and how they overcame them. These are real discussions with real people.In this episode, you’ll hear Jodi Bourne’s journey from a freelancer to a successful vacation rental marketer and course creator. Jodi’s inspiring story walks us through her journey of working in marketing for a non profit to starting her own business by freelancing.  You’ll hear about how she was first introduced to online courses and the steps she took to build her online course business (hint: it wasn’t by creating the course first).Links mentioned in this episode:✅ You can find Jodi at: https://jodibourne.com/ and Instagram.➡️Episode show notes: https://destinicopp.com/podcast/46

Send us a textIn this podcast episode, I chat with Kate Doster. If you have 15 tabs open right now and you never wear socks that match, Kate Doster is the productivity lady for you. You’ll see that Kate's zone of genius isn't organization.  In fact, she's a creative copywriter turn course creator who kept missing deadlines, skipping over crucial steps in her launches and lived in a consistent state of digital clutter. It wasn't until Trello entered her life as a solopreneur that things finally started to come together. Think - never missing emails, actually finishing up paid products and publishing and promoting her podcast Inbox Besties every week even when things got crazy.You’ll walk away from this episode with productivity tips for your online course creation projects and course launches even if you feel that you’re the most disorganized person you know!Links mentioned in this episode:Where to find Kate Doster➡️Episode show notes: https://destinicopp.com/podcast/44

Send us a textThis podcast episode is part of our course creator series where I'm chatting with ordinary course creators, just like you. We’re talking about their journey in their  online course business, how they got started, the challenges they've experienced, and how they overcame them. These are real discussions with real people.In this podcast episode, you’ll hear about Debbie Gartner’s journey of how she’s leveraged the power of SEO to get over 500,000 page views per month and generates over 20,000 net profit a month. She used her blog and course income to pay off more than $238,000 of debt. Debbie has coached over a hundred bloggers on SEO, and she's a best selling author of two very successful SEO books, Easy on Page SEO and Easy Backlinks for SEO. She has sold over 3,000 eBooks and courses to bloggers and entrepreneurs.Listen in to learn the secret to her success and how  she’s been able to have $20K, $30K and even $45K months in profit from her online business.Links mentioned in this episode:✅ You can find Debbie at: theflooringgirl.com ➡️Episode show notes: https://destinicopp.com/podcast/45

Send us a textIn this podcast episode, I interview Noah Mittman who is the Founder & CEO of Snowman Films. In this fun episode, Noah walks us through his top tips on how to make your online course look like a pro with video without any costly equipment.If you’ve avoided using face to camera video in creating your online course, don’t miss this one! Noah walks us through how EASY it is to create your online courses videos and make them interesting and engaging to students.You’ll walk away from this episode with camera confidence and knowing exactly how to record your online course videos with some simple and easy to use equipment that you may already have in your home office.Links mentioned in this episode:✅ Noah’s beginner gear recommendations: https://kit.co/noahmittman/course-creator-starter-kit➡️Episode show notes: https://destinicopp.com/podcast/43

Send us a textDo you wonder if launching your online course with a summit is right for you? Do you have questions such as how do you find speakers if you aren't well known? In this episode, join me and Krista Miller with Summit in a Box, where we discuss your burning summit related questions. Specifically, we cover:How do you know if you're ready to host a virtual summit?How to find speakers if you don't have a large audience on social and/or a small email listHow a summit can lead to a successful online course launchJuicy details on Krista's upcoming summit: Sell With a Summit (the course creator edition)➡️Episode show notes: https://destinicopp.com/podcast/42

Send us a textMy online course business primarily runs an autopilot. Around once per year, I do a live launch like a virtual summit with a webinar, but for most of the other months, my sales are driven by my evergreen sales funnels.I absolutely love evergreen sales funnels because they allow me to focus on what I do best which is serving my students and creating content.I will walk you through EXACTLY how to set up an evergreen sales funnel in your own online course business so you can sell your online course on autopilot every single day.Links mentioned in this episode:✅ Want to see some examples of some evergreen sales funnels?: https://destinicopp.com/blog/build-an-evergreen-sales-funnel➡️Episode show notes: https://destinicopp.com/podcast/41

Send us a textNeed more students for your online course?In this podcast episode, I walk you through 5 simple ways to find students for your online course (without huge ad spends).To fill up your funnel, you need traffic strategies in place in your business.Basically, this means you need eyeballs on your lead magnets such as a webinar, 5-day challenge, bootcamp, or whatever you’re doing to take your online course prospect on a buyer’s journey from the awareness stage, to the consideration stage and finally toward deciding about whether to invest in your business.When online course creators come to me and wonder why their online course did not sell, most of the time it’s because they did not get enough traffic coming into their sales funnel.It’s typical for an online sales funnel to convert anywhere from 1% (a cold audience) to 5% (warm audience). This means that for every 100 people that attend your webinar, challenge, or view your video series, only handful (1-5 people) will buy.You need volume to sell online courses.But you’re in a crowded market. How do you get the eyeballs on your business?In this podcast episode, I walk you through my Funnel Fill up Formula and talk about various traffic strategies to get eyeballs on your content.Links mentioned in this episode:✅ How to Explode your Website Traffic Using Pinterest and Tailwind Tribes: https://destinicopp.com/podcast/33✅ 5 Simple Ways to Find Students for your Online Course (without huge ad spends): https://destinicopp.com/blog/find-students✅ How a Tripwire Works: https://destinicopp.com/blog/grow-your-email-list-with-facebook-ads➡️Episode show notes: https://destinicopp.com/podcast/38

Send us a textDid you know that a quiz is a great lead magnet for an online course? People love taking quizzes. It sparks their curiosity and tells them a little bit about themselves.What I love about quizzes as a marketer is that it allows me to personalize my follow up to their results. Everyone is at a different stage in their business and therefore their needs are different.This is what we call personalized marketing.In this podcast episode, I cover 4 best practices to consider when creating an actionable, personalized quiz to use as a lead magnet.Note: Some of these links are affiliate links, which means I may get a commission if you try them and purchase. However, none of the fees have been increased to compensate me.Links mentioned in this episode:✅ Try Interact to create an actionable quiz for your online business. /➡️Episode show notes: https://destinicopp.com/podcast/39

Send us a textIn this podcast episode, I chat with Alisa Meredith who is the Content Marketing Manager at Tailwind about Pinterest tips and trends. Are you using Pinterest in your business? Want to know some of the latest trends (e.g. video)? Curious about how SEO works on Pinterest? Wondering if you should focus on YouTube or Pinterest?  Interested in learning about Tailwind and how it can help expand your reach? Specifically, we discuss:The difference between YouTube and Pinterest and why to consider using both in your content marketing strategyUsing video on Pinterest and how it worksHow your prospects search on Pinterest and things to consider when creating your contentHashtags, call to action and tips for creating an engaging, clickable pinSEO and how it works on Pinterest (hint: you may change the way you create your pins!)Why to consider Pinterest adsLinks mentioned in this episode:✅ Research Pinterest Trends: https://trends.pinterest.com/➡️Episode show notes: https://destinicopp.com/podcast/38

Send us a textHiring someone to help you with your Facebook ads can be scary.After all, you’re spending your hard-earned money on the ads in addition to their consulting fee.You want to make sure they know what they’re doing so you get a return on your investment.In this podcast episode, I will walk you through everything you need to know and questions to ask so you can hire your Facebook ads consultant.➡️Episode show notes: https://destinicopp.com/podcast/37