Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

Send us a textThis week, on the Creator's MBA Podcast, we're talking all about Pinterest. Pinterest is my go to tool for driving traffic to my website. But, do you have a strategy to convert website visitors into students? My guest and I, Isabelle Paquin, talk about ways to attract your perfect student via Pinterest (both paid and organic strategies). Specifically, we discuss:1. How to promote your online course without feeling salesy.2. The #1 mistake most online course creators make on Pinterest and how to avoid it. 3. Isabelle's favorite way for attracting clients using Pinterest. 4. Who should consider Pinterest ads and mistakes to avoid with ads. Episode show notes:  https://destinicopp.com/podcast/16 

Send us a textToday, I am demystifying the Facebook Pixel, standard events and custom conversions.   Having your pixel installed into the code on your website allows Facebook to understand who’s interested in your content and helps them find the perfect student for your online course. The Facebook pixel code sends website visitor information back to Facebook so that you can track customer actions on your site. This helps you create smarter Facebook ad campaigns and saves you money over time.Even if you don’t plan on doing Facebook ads anytime soon, you will still want to install the pixel on your website and online course sales funnel pages right away to plan for the future and start collecting data.Specifically, I discuss:1. What is the Facebook pixel and why it's important for selling your online course. 2. How you can test to see if your Facebook pixel has been installed on your website and landing pages. 3. What are standard events and custom conversions and how they're used to track the results of your online course sales funnel. Episode show notes:  https://destinicopp.com/podcast/15

Send us a textIn this episode, I'm chatting about 5 Simple Steps to Create your Online Course. I’ve spoken with future course creators in my private Facebook group and in some strategy sessions and you’re telling me that you’re struggling with creating your online course. It’s overwhelming to think about the amount of content you need to create if even you’re not starting from scratch. As I always say, an online course business is 90% marketing and only 10% product creation. And because I want to make it super easy for you to create your online course, check out my Course in a Box program which is a plug and play system for creating your online course in as little as a week! Episode show notes:   https://destinicopp.com/podcast/14

Send us a textIn this episode, I'm speaking with Zach Spuckler, founder of Heart, Soul & Hustle all we're talking all about 5-day challenges. Specifically, we discuss:1. Why an online course creator should consider launching with a 5-day challenge versus a webinar or a video series. 2. The PSP model and how to use it to set up your 5-day challenge for success. 3. How to set up the content and structure your challenge to promote micro actions.4. Zach's tips for keeping your challenge participants engaged and the expected engagement ratio. 5. Typical conversion rates for 5-day challenges including paid and organic strategies to fill up your challenge funnelEpisode show notes:  https://destinicopp.com/podcast/13 

Send us a textIn this episode, Chrys Tan, the founder of Chrys Media, talks with us all about Facebook messenger marketing and why it’s important for course creators. Specifically, we discuss:What is Facebook Messenger marketing and Facebook Messenger chatbotWhy online course creators should use a Facebook Messenger chatbot  Why we should use Facebook Messenger marketing even if we're not focused on Facebook  What is the 4-step Facebook messenger marketing system that we can use to fill our our online courseWhat tools we need to get started in Facebook messenger marketingWhat are some rules we need to follow when we’re using a Facebook messenger chatbotEpisode show notes: https://destinicopp.com/podcast/12 

Send us a textThink you need a huge email list to have a successful online course launch? Think again. In this episode, Lesley, Clavijo, the queen of email marketing, shares with us her secrets for a lucrative email list. Specifically, we cover: Why list size does not necessarily guarantee launch successThe biggest misconceptions people have about email marketingWhat you should be doing with your email list before you focus on growing itYou can find out more about Lesley at her website:  www.lesleyclavijo.com  Episode show notes:  https://destinicopp.com/podcast/11 

Send us a textIn this episode, Ky Autumn Russell, a fitness and wellness expert, talks about her latest membership launch. She discusses how she grew her email list and had over 500 participants in her 5-day challenge using Facebook and Instagram ads. We discuss:1. How she structured her latest launch with her 5-day challenge2. Her experience using Facebook ads prior to this launch3. What worked best and how we tested various audiences and creative4. Her launch results and what she recommends you do to grow your online course businessTo learn more about Ky and how she helps people visit:  https://www.kyautumn.com/ Episode show notes:  https://destinicopp.com/podcast/10 

Send us a textIn this episode, we’re talking about whether or not you should you start a podcast for your online course community. I recently switched from blogging to podcasting as my main content marketing strategy and absolutely love it.  What I love about podcasting is that it gives me a perfect opportunity to connect with my audience. I feel that you’re right here in my office and I’m chatting with you on a 1:1 basis. Seriously? What could be more perfect than that??? There’s something so personal about hearing someone’s voice that you don’t get from a blog post. I also like doing podcasting over doing Facebook lives because, in my experience, it’s so difficult to catch someone on the Facebook highway. And when they’re so busy like me and you...it's almost impossible to catch them! But with a podcast episode, it’s right there for them on their phone and they can listen at anytime it’s convenient for them.   

Send us a textDo you have a social media marketing plan for your next online course launch?Social media can be a complete time waster without a strategy. A strategy that encourages your followers to take action and invest in your business. Follow this step by-step process to prepare your social media strategy for your next online course launch; making it easy for you to attract and connect with your online course prospects. Episode show notes: https://destinicopp.com/podcast/8

Send us a textInterested in writing a book to build your expertise in your market, but short on time? In this podcast episode, Emily Tamayo Maher, an author coach, talks with us about how to easily turn our social media content into a book. A client once called her, "A therapist for the imagination."  We cover: Why Instagram and Facebook particularly good platforms for authorsTips for creating content you can use for a book, including time saving tipsThe best way to fit a story into the caption of a post How busy business owners find the time to develop material (hint: it's more simple than you think)More about our guest: Emily Tamayo Maher is an author coach and mentor who helps entrepreneurs find their voice, publish their books, and make the difference they're meant to make. A client once called her, "A therapist for the imagination." Her mission is to help aspiring writers turn their stories into a manuscript that captures the significance of those dreams. She's an award-winning writer of both fiction and non-fiction, and lives in Bogotá with her husband, Mauricio, and son, Martin.  Episode show notes:   https://destinicopp.com/podcast/7