

That’s My Personal Business
Eden Strader
“Our personal lives and businesses are so intertwined” - said everyone ever with no further details.
That’s My Personal Business is pulling back the curtain on all things personal, all things business, and all things in between - showing you what it *actually* takes to become a successful creative and photographer through self work, actionable steps, social media strategy and more.
Every Monday we’re helping you skip the learning curve by hearing from industry professionals including your host, Eden Strader - a destination wedding photographer turned business coach, leading creative entrepreneurs in building a life of artistic growth, wealth, and freedom. Helping photographers and creatives scale their businesses four-fold, sell out workshops in a week, fill out their calendars and more, Eden scaled her own business to over $1 million in revenue by age 27 while still having a beautiful life outside of her business.
It’s time for you to learn how to do the same.
That’s My Personal Business is pulling back the curtain on all things personal, all things business, and all things in between - showing you what it *actually* takes to become a successful creative and photographer through self work, actionable steps, social media strategy and more.
Every Monday we’re helping you skip the learning curve by hearing from industry professionals including your host, Eden Strader - a destination wedding photographer turned business coach, leading creative entrepreneurs in building a life of artistic growth, wealth, and freedom. Helping photographers and creatives scale their businesses four-fold, sell out workshops in a week, fill out their calendars and more, Eden scaled her own business to over $1 million in revenue by age 27 while still having a beautiful life outside of her business.
It’s time for you to learn how to do the same.
Episodes
Mentioned books

Apr 24, 2023 • 45min
How to hire a virtual assistant with Sara Monika
Today we're talking with Sara Monika on all things virtual assistant! We talk about how to find an assistant you work well with, onboarding a VA, what tasks you can assign to them, and how many hours a year having a VA can save you (spoiler alert, it's a lot.) Sara is an expert at the process of hiring virtual assistants so you will love hearing from her!
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Sara's $33 VA workshop: www.saramonika.com/va
Follow Sara on IG: https://www.instagram.com/saramonikaphoto/
Follow us on IG: https://www.instagram.com/edenstrader/

Apr 17, 2023 • 29min
Client sales mastery with Alora Rachelle
Today we're talking with the brilliant Alora Rachelle alllll about client sales mastery, communicating your value, and so much more. She gives a photographer's insight and unique perspective and I just know you'll love her as much as I do!
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Follow Alora on IG! https://www.instagram.com/alora.rachelle/
Check out Alora's masterclass: https://www.alorarachelle.com/masterclass
Twin Flames is open! http://edenstrader.com/twin-flames-how-to-book-your-ideal-client
VIP Day- 2 spots available! https://edenstrader.com/vip-coaching-for-creatives

Apr 10, 2023 • 24min
Update: A big change in plans!
The original plan was to talk about websites today, but a change of heart moved me to talk about something a little more personal and inspiring. Come listen for a lil pep talk to start your week off- and we will get to websites later this month!
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Storytelling + connecting with our clients - a one day in person workshop!
Live website training (design + sales strategy + website optimization)

Mar 27, 2023 • 28min
Accelerating your client experience with Rachel Traxler
Today we're joined by client experience expert Rachel Traxler! She talks about how she became obsessed with serving her clients, why you should be using psychology in your client experience technique, and ideas of what that looks like! Cannot wait for you to meet Rachel and dive in!
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Follow Rachel on IG! https://www.instagram.com/racheltraxler/
Learn about our Wedding Photographer Retreat https://edenstrader.com/wedding-photography-in-person-retreat

Mar 20, 2023 • 15min
Competition vs comparison | March Madness!
It's March Madness week 3 and we are talking about competition vs comparison! In this episode we give you a little homework that will be SO helpful to your business so you can be more strategic and intentional- so grab some pen and paper and come listen!
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Links:
Wedding Photography Retreat: http://edenstrader.com/wedding-photography-in-person-retreat
Marketing Systems and Strategy FREEBIE: https://edenstrader.ck.page/6e17a824d7

Mar 13, 2023 • 17min
How to work with your ideal clients | March Madness!
Welcome to week 2 of March Madness!! Today, in honor of our incredible brand new course, we are talking about how to work with your ideal clients! Learn how to draw in your dream clients while repelling the ones who aren't for you. And tune in again next week for week three!
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Links mentioned:
Twin Flames: build instant connections with your ideal clients. I'm giving you my exact sales strategy and teaching you how to create aligned content, magnetize your marketing, and get crystal clear on your business, website, and money mindset. http://edenstrader.com/twin-flames-how-to-book-your-ideal-client
Marketing Systems & Strategy freebie: https://edenstrader.ck.page/6e17a824d7
Spring Equinox networking event: https://partiful.com/e/lnqyrhY8mm7IWXaFxmru

Mar 6, 2023 • 26min
How to book out your 2023 | March Madness!
WELCOME to March Madness!! For week one we’re talking about booking more clients and how to book out your 2023- giving you actionable steps towards filling out your calendar with dream clients this year. See you soon for week two, babes!
Like this episode? Don't forget to subscribe and leave us a review! It means more than you know. xx
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Links mentioned:
Waitlist for the Flash Photography Workshop: https://edenstrader.ck.page/65237d6449
Waitlist for the next NYC Creatives Networking Event: https://edenstrader.ck.page/a4e4f7d1ca

Jan 30, 2023 • 37min
Artistry, life, and photography with Laurken Kendall
Today we're talking to the one and onlyyyyy LAURKEN KENDALL. She's an incredible photographer and we're talking all about artistry, being a mother and a photographer, and the importance of setting aside time for yourself. I loved learning about her process + her unique style so I cannot even wait for you to listen!
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Links:
Follow Laurken on IG: @laurkenkendall
Laurken's website: laurkenkendall.com
Technical vs Emotional Photography Freebie: http://edenstrader.com/how-to-become-a-better-wedding-photographer
Learn how to build systems and strategy- a freebie! https://edenstrader.ck.page/6e17a824d7

Jan 23, 2023 • 22min
What is Lucky Girl Syndrome?
Have you heard of Lucky Girl Syndrome? Today we're diving into the science behind 2023's viral manifestation hack - AND the science behind it to rewire your brain and help you bring in more good things.
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All the links mentioned:
BECOMING (only a couple spots left!): https://edenstrader.com/one-on-one-coaching
VIP Days: https://edenstrader.com/vip-coaching-for-creatives
Manifesting Challenge: https://edenstrader.com/manifesting-challenge

Jan 16, 2023 • 24min
2023 PREDICTIONS
My 2023 predictions are here!!! We’re talking about what social media I think is going to fail this year, and what marketing strategies you NEED to be focusing on. Come listen to hear what I think you need to be improving on in your business!
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All the links mentioned:
Becoming is open- 5 spots only!! https://edenstrader.com/one-on-one-coaching
Systems, Strategy and Soul, my favorite online course ever: https://edenstrader.com/systems-and-strategy-for-creative-entrepreneurs