

That’s My Personal Business
Eden Strader
“Our personal lives and businesses are so intertwined” - said everyone ever with no further details.
That’s My Personal Business is pulling back the curtain on all things personal, all things business, and all things in between - showing you what it *actually* takes to become a successful creative and photographer through self work, actionable steps, social media strategy and more.
Every Monday we’re helping you skip the learning curve by hearing from industry professionals including your host, Eden Strader - a destination wedding photographer turned business coach, leading creative entrepreneurs in building a life of artistic growth, wealth, and freedom. Helping photographers and creatives scale their businesses four-fold, sell out workshops in a week, fill out their calendars and more, Eden scaled her own business to over $1 million in revenue by age 27 while still having a beautiful life outside of her business.
It’s time for you to learn how to do the same.
That’s My Personal Business is pulling back the curtain on all things personal, all things business, and all things in between - showing you what it *actually* takes to become a successful creative and photographer through self work, actionable steps, social media strategy and more.
Every Monday we’re helping you skip the learning curve by hearing from industry professionals including your host, Eden Strader - a destination wedding photographer turned business coach, leading creative entrepreneurs in building a life of artistic growth, wealth, and freedom. Helping photographers and creatives scale their businesses four-fold, sell out workshops in a week, fill out their calendars and more, Eden scaled her own business to over $1 million in revenue by age 27 while still having a beautiful life outside of her business.
It’s time for you to learn how to do the same.
Episodes
Mentioned books

Jan 9, 2023 • 40min
How to choose a business coach | Jac Lee
Jac Lee has been in BECOMING for the past year and has made incredible leaps in her business- she now makes more money, has more time off AND feels more fulfilled in her life (our holy trinity tbh).
But my favorite thing about Jac is that she put in so. much. work. I knew I had to have her on the podcast to talk about not only how she chose a business coach, but how to make the most out of your coaching program!
Regardless of if you're wanting to join BECOMING or another program, this episode will help you get an insider's knowledge on what a coaching experience is like and how to make the most of it!
All the links mentioned:
Jac's IG: https://www.instagram.com/itsjaclee/
Jac's Website: https://www.itsjaclee.com/
Jac's Print Shop: https://www.itsjaclee.com/wall-art/
Piece Society: https://piecesociety.com/collections/its-jac-lee
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Apply for BECOMING- only 5 spots available! https://hello.dubsado.com/public/form/view/612d44901ccdbe0a4fab7611
The next BECOMING retreat waitlist: https://edenstrader.ck.page/a4ff24c636
Follow us on IG!: https://www.instagram.com/edenstrader/

Dec 26, 2022 • 27min
2022 RECAP
We’re breaking down the goals I set for myself and my business this year and seeing what we’ve achieved and what we haven’t- and we talk about why we should give ourselves grace for the goals we didn't reach. Let's dive into this final episode of 2022- and we'll see you next year!
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Our photography website: https://www.edenstraderphotography.com/
Follow us on IG! https://www.instagram.com/edenstrader/

Dec 19, 2022 • 22min
What systems you should be using in your business
Every business owner should be using systems in their business. Otherwise? You're constantly moving the needle. Your clients aren't fully taken care of. You make less money because you're always doing backend work and never moving the business forward. In this episode we talk about the importance of systems + a breakdown of specific systems you NEED to have in your biz. Ready? Let's dive in!
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All the links mentioned:
Wedding Photography Questionnaire Freebie: https://edenstrader.com/wedding-photography-questionnaire-free-template
VIP Days (one discounted slot left!): https://edenstrader.com/vip-coaching-for-creatives
Systems, Strategy and Soul: https://edenstrader.com/systems-and-strategy-for-creative-entrepreneurs
Follow us on IG! https://www.instagram.com/edenstrader/

Dec 12, 2022 • 30min
How to Rebrand for 2023?
A brand is at the foundation of EVERYTHING in your business. It’s what’s going to make your client experience exceptional, it’s what is going to separate you from the competition, it’s what is going to give you more fulfillment in your work. It’s how I went from earning a little bit of money to earning a lot of money. So? We're breaking down how you should be branding yourself in 2023!
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All the links mentioned:
Learn how to build systems and strategy- a freebie! https://edenstrader.ck.page/6e17a824d7
Lindsey Cherek Waller: https://www.instagram.com/lindseycherekwaller/
Branding BFF: https://edenstrader.com/branding-bff-branding-for-creatives

Dec 5, 2022 • 40min
How to build an entire marketing plan -- a template!
This may be one of our most comprehensive episodes ever.. We are building you out an ENTIRE marketing plan for 2023. We talk about branding, how to set up your profiles, repurposing content, and actual strategy. You do NOT want to miss this mini coaching session- come dive in!
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Links:
Learn how to build systems and strategy- a freebie! https://edenstrader.ck.page/6e17a824d7
Branding BFF: https://edenstrader.com/branding-bff-branding-for-creatives
Intuitive Marketing Quiz: https://quiz.tryinteract.com/#/627559ebbb6f78001833eb80
Tailwind: https://www.tailwindapp.com/?utm_source=referral&utm_medium=link&utm_campaign=referrals2.0
Pinterest Freebie: https://edenstrader.com/pinterest-possibilities-pinterest-marketing-for-creatives
Pinterest Course: https://edenstrader.com/building-a-profitable-pinterest
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And wedding photographers? Don't miss our new freebie! A 9 page pre-wedding client questionnaire, followed by tips and tricks to uplevel your portfolio to 10k and beyond.
https://edenstrader.com/wedding-photography-questionnaire-free-template

Nov 29, 2022 • 14min
How to use Flash for Wedding Photography -- Bonus ep!
On today's bonus episode, we're breaking down the basics of flash photography so that you can go into the winter wedding season without any fear! Come with an open mind because even if you are a natural light photographer, you NEED to know flash photography for when wedding plans change. You don't want to be stuck not knowing what to do and having unhappy clients. So come listen and learn!
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Let's Get Lit Freebie: https://edenstrader.com/let-s-get-lit-how-to-shoot-with-artificial-light
My flash photography gear: https://www.amazon.com/shop/edenstrader/list/LV8JQS47411N?ref_=aip_sf_list_spv_ofs_mixed_d

Nov 28, 2022 • 23min
PREPARING FOR 2023!
Today we’re talking about the tactics, tricks, and goal setting methods we used in order to hit all of our goals this year, so you can use these tips in 2023! We’re dedicating all of December to getting prepped and ready for the new year, so that you can have the best 2023 ever.
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24 HOURS ONLY: 50% OFF - Use code PODCASTFAMILY
True to Color Presets: https://eden-strader-photography.mykajabi.com/offers/QZypHHFN/checkout
Editorial Presets: https://eden-strader-photography.mykajabi.com/offers/vtGQdDYy/checkout
Artificial Light Workshop: https://eden-strader-photography.mykajabi.com/offers/pxqGgvmy/checkout
Calling All Brands: https://eden-strader-photography.mykajabi.com/offers/Kd5KtCGt/checkout
Calling All Brands w/ Payment Plan: https://eden-strader-photography.mykajabi.com/offers/EJCmPSqC/checkout
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Becoming In Person Retreat Application: https://hello.dubsado.com:443/public/form/view/6364221aa22ab991859e7b80
Branding Freebie: https://edenstrader.com/branding-bff-branding-for-creatives

Nov 21, 2022 • 19min
The Importance of Honest Branding
Are you honest with your branding in your business? Or are you just trying to fit in? Today I'm telling a story about a photographer I once witnessed who was NOTHING like their advertised brand- and why being dishonest with your brand can be detrimental to your business, and your clients experience.
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Are you ready to start your year off aligned with solid systems and strategies in place, all while having a blast in NYC with a group of creatives like you? Apply for our BECOMING in person retreat: 4 intense days of upleveling your business!! We've also lowered the price so more people have an opportunity to join so come fill out an application, we'd LOVE to have you.
https://hello.dubsado.com:443/public/form/view/6364221aa22ab991859e7b80
Follow along on IG! https://www.instagram.com/edenstrader/
Follow along on TikTok for Photography Tips and Tricks! https://www.tiktok.com/@edenstraderphotography

Nov 14, 2022 • 38min
People Over Profits with IHeart Creative
I am SO excited because on today's episode we're talking to Maddy + Felicia from IHeart Creative! They are incredible wedding videographers who have dominated the industry for over a decade, solely on word of mouth. Maddy + Felicia give advice on how to care for your clients and build relationships, valuing the people over the profit.
"If there's no connection there, you're truly missing the point when you show up to a wedding."
IHeart Creative website: http://iheartcreative.co/
IHeart Creative IG: https://www.instagram.com/iheartcreativefilms/
Artificial Light Workshop: https://edenstrader.com/artifical-light-workshop
Let's Get Lit Freebie: https://edenstrader.com/let-s-get-lit-how-to-shoot-with-artificial-light
Tiktok for photographers: https://www.tiktok.com/@edenstrader?lang=en
Follow us on IG: https://www.instagram.com/edenstrader/

Nov 7, 2022 • 41min
Uses of the Erotic: The Erotic as Power -- Audre Lorde
“The aim of each thing which we do is to make our lives and the lives of our children richer and more possible.”
What does "erotic" actually mean? Today we're reading and breaking down Uses of the Erotic by Audre Lorde, and what it means for us as women (and humans). It's time to change your mind, reaction, and approach to this "controversial" word.
PS- We are launching our in person retreat EEEEK! It will take place January 9-12 in New York City. Apply to fill one of the 10 spots and head on over to our Instagram for more information!!
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Apply for the BECOMING retreat here: https://hello.dubsado.com:443/public/form/view/6364221aa22ab991859e7b80
Follow along on IG: https://www.instagram.com/edenstrader/
Uses of the Erotic article: https://static1.squarespace.com/static/5e7cf4825b02c00b6a142f0c/t/5f4bee98ceb27e4afe99bd7c/1598811800640/audre_lorde_cool-beans.pdf