The Radical Massage Therapist Podcast

In this episode ofThe Radical Massage Therapist podcast, we welcome back business strategist Joanna Sapir for an insightful conversation on the crucial differences between marketing and sales. Many massage therapists believe they need more marketing, but Joanna reveals that most are actually missing a structuredsales process.Together, we explore how to:Attract and enroll great-fit clients rather than just filling your schedule with anyone.Develop a sustainable business model that provides consistent income and freedom.Stop selling single sessions and start offering structured treatment plans for better client outcomes.Use consultations effectively to pre-qualify clients and build long-term relationships.Shift from "marketing mode" to "leadership mode" to create content that truly connects with the right people.If you’re struggling with rebooking, inconsistent income, or burnout, this episode will give you a new approach to building a fulfilling, financially sustainable massage practice.🎧 Listen now and take control of your business!-Website:https://joannasapir.com/🔥 Ready to grow your business without trading time for money or burning out? Joanna Sapir (my amazing podcast guest) is here to show you how at herFREE Empowered Practitioner Event from February 17-21!💥This 5-day event includes free training, live coaching calls, and prizes! 🙌 You’ll learn how to make more money, get better results for your clients, and work less! Sign Up Here

In this episode of The Radical Massage Therapist, I welcome Ali Boehm, a massage business strategist and educator, to discuss safety and self-defense for massage therapists. Ali shares her journey of creating the Empowered Practitioner workshop, a transformative course designed to equip therapists with the tools to build confidence, establish boundaries, and enhance personal and professional safety. Topics covered include: The importance of assertive communication and intuitive awareness. Self-defense techniques tailored for massage therapists. Strategies to avoid becoming a target in and out of the treatment room. Role-playing and scenario training for handling uncomfortable situations. How safety skills can positively impact therapists' confidence, client relationships, and overall business success. Ali also discusses the role of clinic owners in supporting their teams and fostering a culture of safety. Whether you're a seasoned therapist or new to the field, this episode provides actionable insights to protect yourself and empower your practice. Contact information: IG: https://www.instagram.com/the.massage.business.mama/ Website: https://themassagebusinessmama.com/ Podcast "Align with The Massage Business Mama." Course https://aliboehm360.lpages.co/empowered-practitioner/  - IG: @theradicalmassagetherapist Website: www.theradicalmassagetherapist.com Email: Krista@theradicalrmt.com

Elaine Santala, an accomplished Registered Massage Therapist with nearly 32 years of experience, shares her journey of adaptability and passion for her craft. She discusses how she navigated career pivots, injury, and burnout while maintaining her love for massage therapy. Elaine highlights the importance of relaxation massage in client care and provides practical strategies for rebooking and fostering client relationships. Listeners gain insights on creating a fulfilling work-life balance and evolving their practice to align with personal growth.

In this episode of The Radical Massage Therapist Podcast, I chat with Ashley Culp, a registered massage therapist with a passion for accessible, client-centered care. Based in Carleton Place, Ontario, Ashley has built a thriving solo practice that emphasizes inclusivity, offering services like craniosacral therapy, manual lymphatic drainage, visceral manipulation, and more. Ashley shares her journey from a back injury that led her to massage therapy as a second career to becoming a solo practitioner known for her innovative approach. She discusses how offering free 15-minute consultations has enhanced her client relationships, improved accessibility, and set her apart in the industry. Ashley also highlights the importance of setting boundaries to avoid burnout and maintain a sustainable practice. What you'll learn in this episode... The benefits of offering free consultations for both clients and practitioners. How to set boundaries to achieve work-life balance in a solo practice. Ashley’s perspective on making massage therapy more accessible and inclusive. The importance of integrating diverse modalities to meet individual client needs. How personal challenges can shape a rewarding and sustainable career. Connect with Ashley: Website: ashleyculprmt.com Instagram: @ashleyculprmt Facebook: Ashley Culp RMT Connect with The Radical Massage Therapist Podcast: IG: @theradicalmassagetherapist Website: www.theradicalmassagetherapist.com Email: Krista@theradicalrmt.com

In this episode I chat with fellow RMT and clinic owner Lisa de Souza to discuss the ins and outs of coming across as a professional candidate for massage therapy positions. We dive into the importance of making a strong first impression and explore the fine line between transparency and oversharing during interviews. Lisa shares her insights on the value of researching clinics before applying and emphasizes the significance of enthusiasm, professionalism, and effective communication throughout the interview process. Our conversation also covers the benefits of hands-on interviews, the necessity of flexibility with scheduling, and why asking insightful questions is key to a successful interview process. This episode offers valuable tips for massage therapists looking to make a lasting impression and find the right fit for their massage practice whether they are new to the profession or looking for a change in location. I hope you enjoy this episode with Lisa! Contact Lisa de Souza Instagram: @savannahmassagetherapyclinic Website: www.savannahmassage.ca - Contact The Radical Massage Therapist Podcast IG: @theradicalmassagetherapist Website: www.theradicalmassagetherapist.com Email: Krista@theradicalrmt.com

In this episode of The Radical Massage Therapist, we tackle one of the biggest challenges massage therapists face: cancellation burnout. My guest, Christine Anderson, is a registered massage therapist with over two decades of experience and founder of BodyWell Therapies and Practice Well Academy. Christine brings her expertise to help you safeguard your schedule and protect your practice from the frustration of lost time and revenue. Discover how to turn your cancellation policy into a powerful tool for business growth. Christine shares actionable strategies for fostering respectful and committed client relationships, reducing cancellations, and improving rebooking rates. These proven techniques can help you transition from feeling overwhelmed by cancellations to building a thriving, sustainable practice. Say goodbye to lost revenue and hello to a life of freedom, flexibility, and financial success. Tune in to learn how to take control of your schedule and create a practice that works for you! - More About Christine... website: www.practicewellacademy.com instagram: @practicewell_academy email: christine@practicewellacademy.com IG: @theradicalmassagetherapist Website: www.theradicalmassagetherapist.com Email: Krista@theradicalrmt.com

Dr. Matt Maggio is a soft tissue injury treatment specialist with 14 years of experience. Dr. Maggio, also the program coordinator for Adhesion Release Methods, shares his unique approach to soft tissue work that helps massage therapists achieve more consistent results while working less. In this conversation, Dr. Maggio discusses the importance of focusing on treatment outcomes rather than time spent, the significance of specializing in a niche, and how massage therapists can play a key role in addressing the opioid epidemic by treating the root causes of pain. He also highlights the benefits of educating clients, establishing boundaries, and charging for results instead of time. This episode is packed with valuable insights for massage therapists looking to enhance their practice, reduce burnout, and achieve greater career sustainability. - Website: www.softtissuerev.com IG: https://www.instagram.com/dr.matt.maggio/ LinkedIn: https://www.linkedin.com/in/drmattmaggio/ Youtube: https://www.youtube.com/@SoftTissueRevolution Free 5 Day Find, Feel & Fix Sciatica Nerve Challenge:  https://www.adhesionreleasemethods.com/free-training - Contact Krista, RMT, Host of "The Radical Massage Therapist Podcast" Website: www.theradicalrmt.com⁠Email: krista@theradicalrmt.comInstagram ⁠@theradicalmassagetherapist

In this episode, I chat with Sophia Wood Massicotte, a Women Empowerment Coach, Yoga Teacher, and Ayurveda Practitioner about the transformative power of Ayurveda and its practical applications for those seeking more alignment. Sophia shares how Ayurveda's nature-based principles can help practitioners and clients find balance within themselves, cultivate vitality, and create personalized wellness routines that align with their true essence. She discusses how understanding your unique Ayurvedic constitution (Prakruti) can lead to better self-care and offer insights for supporting clients with holistic healing approaches. If you're looking to deepen your practice and provide more meaningful care to your clients, this episode is for you! Contact Sophia... Instagram: sophiawoodmassicotte93 Linkedin: Sophia Wood Massicotte Youtube: Sophia Wood MassicotteWebsite: The Art of Being Well  Insight timer: sophiawm93 Spotify Podcast: Unshakable Soul  Bonus material/freebies: Free "Discover Your Ayurvedic Dosha" quiz. Golden Egg Meditation - For energy protection Podcast Episode 33 - Ayurveda Fall Self-Care  - Contact The Radical Massage Therapist Podcast... Website:⁠⁠ ⁠http://www.theradicalrmt.com/⁠⁠⁠ Instagram:⁠⁠ ⁠https://www.instagram.com/theradicalmassagetherapist/⁠⁠⁠ Email: Krista@theradicalrmt.com 

Hospitality is traditionally associated with the restaurant industry, where the best restaurants are often "unreasonable" about the quality of the food they serve and the experience they create. However, this concept now extends far beyond restaurants, touching every industry. In massage therapy, it's no different. In this episode I recap the concept of "Unreasonable Hospitality" from Will Guidara’s book of the same title, showcasing how small, cost-effective gestures can enhance client experiences in your massage practice. I outline four categories we can apply in our massage practice with practical examples, such as personalized greetings and post-treatment follow-ups. I emphasize the importance of professionalism, personalized care, and maintaining boundaries to foster client loyalty and satisfaction. Check out this episode for insightful tips on creating exceptional client experiences! This is Part 2/2. Check out Part 1 --> Here - Check out the Book⁠ ⁠"Unreasonable Hospitality"⁠⁠ Watch The Ted Talk⁠ ⁠"The Secret Ingredients Of Great Hospitality" ⁠⁠with Will Guidara - ⁠Book Mentioned: Delivering Happiness - Website:⁠ ⁠http://www.theradicalrmt.com/⁠⁠ Instagram:⁠ ⁠https://www.instagram.com/theradicalmassagetherapist/⁠⁠ Email: Krista@theradicalrmt.com 

In this insightful episode I chat with Tanya Thomlinson, a dedicated Registered massage therapist specializing in grief-informed massage. After transitioning from a corporate career, Tanya was inspired by her children to pursue a path in massage therapy, leading her to establish Viveca Massage, a practice focused on supporting clients through their experiences of grief and loss. Tanya's unique focus on grief-informed massage, came from her personal experiences and her professional training, including a certificate in grief education from the University of Toronto. Tanya discusses the importance of fostering a welcoming and safe environment for clients, detailing her approach to providing information and maintaining professional boundaries. Tanya offers valuable insights for fellow therapists, emphasizing the importance of being comfortable with their beliefs about death and establishing clear boundaries in their practice. Enjoy this episode with Tanya! - www.Vivecamassage.com Vivecamassage@gmail.com Facebook & Instagram: vivecamassage Also Facebook: Tanya Thomlinson Rmt - www.theradicalrmt.com @theradicalmassagetherapist krista@theradicalrmt.com