In this episode ofThe Radical Massage Therapist podcast, we welcome back business strategist Joanna Sapir for an insightful conversation on the crucial differences between marketing and sales. Many massage therapists believe they need more marketing, but Joanna reveals that most are actually missing a structuredsales process.

Together, we explore how to:

Attract and enroll great-fit clients rather than just filling your schedule with anyone.
Develop a sustainable business model that provides consistent income and freedom.
Stop selling single sessions and start offering structured treatment plans for better client outcomes.
Use consultations effectively to pre-qualify clients and build long-term relationships.
Shift from "marketing mode" to "leadership mode" to create content that truly connects with the right people.

If you’re struggling with rebooking, inconsistent income, or burnout, this episode will give you a new approach to building a fulfilling, financially sustainable massage practice.

🎧 Listen now and take control of your business!

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Website:https://joannasapir.com/

🔥 Ready to grow your business without trading time for money or burning out? Joanna Sapir (my amazing podcast guest) is here to show you how at herFREE Empowered Practitioner Event from February 17-21!💥

This 5-day event includes free training, live coaching calls, and prizes! 🙌 You’ll learn how to make more money, get better results for your clients, and work less! Sign Up Here

#120 Marketing vs. Sales: The Key to Getting More Great-Fit Clients in Your Massage Practice with Joanna Sapir, business strategist for holistic practitioners