Quiet Messenger: Redefining leadership & messaging for introverts & sensitive souls

Two years ago, in the midst of one of my Message Clarity Challenges, Lisa Thruston realized that maybe there was more than one way to show up as a Messenger.  …another way besides the outspoken, extroverted ideal held in our online business culture. (Which by the way, is also totally fine — it’s just not the only way.) >> Your message doesn’t have to be loud and big to create lasting relationships with your people.  Lisa had all the structural, strategic, behind-the-scenes pieces of her business in place.  What she needed now was the front-facing part – how to be her own type of Messenger. What followed was a journey to her voice, her way of showing up as a powerful Sensitive Soul Messenger. Because there’s no one-size-fits-all template for being a Messenger.  Now she’s STANDING FOR something and showing up real…and when she posts something, she gets engagement, private messages saying her post spoke to them, and people wanting to hop on discovery calls with her.  In episode #168, I take you along, behind the scenes of that journey.   Listen in. We talk about Why your message doesn’t have to be loud and big to create longer and deeper lasting relationships with your people The moment she realized that wanting to be all things to all people wasn’t going to serve who she was here to help How she recognized that success comes from being real, talking with authenticity…and allowing that to call your people to you The permission she’s had to give herself to really keep showing up How she pushes her edge and challenges herself in her messengership (while knowing it doesn’t have to be the big scary monster that she made it out to be) Deeper support from me: Join the FREE 5-day Message Clarity Challenge to cut through the noise and calls in your people…without having to change who you are. Starts September 21st, 2020!  What’s your Messenger Archetype? Take the quiz. My fall Messenger Mastermind is now enrolling! It’sfor women coaches ready to feel solid in their messaging and grow a movement that matters ~ both to the world and to their business’ bottom line. Limited spots. As a Copywriter + Messaging Expert, I craft copy that makes your dream clients feel SEEN and conveys the true value and impact of your work so that it moves them to sign up. Interested? I’d love to chat. Lisa’s Links: BYOB (Be Your Own Bliss) Podcast  http://authenticvictories.com  Instagram @lisathruston What sparked for you from Lisa’s story? Let me know in the comments over on Instagram. Warmth, Adria

I know you care so much. I know you’re here to make an impact.  And I ALSO know you feel this pull to speak, for your voice and your message to be heard.  A lot of people in my community have at least a touch of Sensitive Soul Messenger in them.  Empathic, caring, big heart… yet not sharing their message as much as they could because they second-guess what they post and hover with their finger over publish… or get stuck over-polishing forever. But did you know that you can be the Sensitive Soul AND also another Messenger Archetype? Often people come to me and say they got one result on my quiz and their answers feel like deep truth, but they also FEEL one of the other Archetypes.  In episode #167, I talk about the nuances and variations of what it means to be a Sensitive Soul Messenger.  I’ll help you identify which kind of Sensitive Soul Messenger YOU are, even if your results on my Messenger Archetypes quiz said you were a different Archetype.  Because none of us are just ONE thing. We’re complex. And those complexities are what make you a uniquely powerful Messenger.  Listen in. Deeper support from me: Join the FREE 5-day Message Clarity Challenge to cut through the noise and calls in your people…without having to change who you are. Starts September 21st, 2020!  What’s your Messenger Archetype? Take the quiz. My fall Messenger Mastermind is now enrolling! It’s for women coaches ready to feel solid in their messaging and grow a movement that matters ~ both to the world and to their business’ bottom line. Limited spots. As a Copywriter + Messaging Expert, I craft copy that makes your dream clients feel SEEN and conveys the true value and impact of your work so that it moves them to sign up. Interested? I’d love to chat. Links from the Episode: My vanlife vlog “The Dobervan” #132 [The Sensitive Soul] Courageously Taking a Stand  #129 Which Messenger Archetype Are You? #166 Blocked? Get in Flow with Your Messaging #165 My Tool to Write Sales Copy that Moves Your People to Tears Quiet: The Power of Introverts in a World that Can’t Stop Talking by Susan Cain Susan Cain’s TED Talk “The Power of Introverts” Which kind of Sensitive Soul Messenger are you? Listen to the episode then let me know in the comments over on Instagram. Warmth, Adria

Anyone who’s had a bored kid (or has been a bored kid) can tell you that inspiration doesn’t come simply from having lots of time.  Living in the dobervan outside Steve’s biz partner’s metalworking shop the past few weeks reminded me of that. How NOT to flow? — Force it.  When you’re communicating from the soul of your work, inspiration is not a one-hour “task.” Because when you push, resistance pushes back. Yet have you ever felt creatively blocked or simply wanted to craft your messaging in a way that felt in flow?  In episode #166, I take you through my process to find flow in your messaging. Listen in. Deeper support from me: What’s your Messenger Archetype? Take the quiz. I lead Messenger Masterminds for women coaches ready to feel solid in their messaging and grow a movement that matters ~ both to the world and to their business’ bottom line. Limited spots. As a Copywriter + Messaging Expert, I craft copy that makes your dream clients feel SEEN and conveys the true value and impact of your work so that it moves them to sign up. Interested? I’d love to chat. Links from the Episode: (Freebie) Connected Copy Worksheet How do you get back in flow? Let me know in the comments over on Instagram.

When it comes to copywriting, there’s a lot of focus in the online business space on tactics for things like “conversion” and “customer acquisition.”  I call that HEAD messaging. As in ~ it gets you all wrapped up in figuring out your copy with your head. What you’re supposed to say. I teach HEART messaging. Because… Connected copy comes from writing with your heart, not your head. It’s less about an intricate web of logic-based tactics…and more about creating connection, making people feel seen, and moving them to action.  It’s still effective. It still “converts.” But it also builds trust, feels in your integrity, and is in relationship with your people. When I’m working with copywriting clients, I have a specific process to pull this more connected messaging to the surface so I can see the threads and weave them all together.  In episode #165 of Unforgettable, I take you through that connected copy process (and p.s. there’s a free worksheet – see below!) Listen in. Deeper support from me: What’s your Messenger Archetype? Take the quiz. I lead Messenger Mastermindsfor women coaches ready to feel solid in their messaging and grow a movement that matters ~ both to the world and to their business’ bottom line. Limited spots. As a Copywriter + Messaging Expert, I craft copy that makes your dream clients feel SEEN and conveys the true value and impact of your work so that it moves them to sign up. Interested? I’d love to chat. Links from the Episode: (Freebie) Connected Copy Worksheet What’s your process for writing sales copy? Let me know in the comments over on Instagram.  Warmth, Adria

Earlier in the summer, I told you I was taking a two-month break from the podcast.  And I did.  I’m writing this to the sound of forklifts and drizzling rain, from Steve’s biz partner’s metal fabrication shop in Oregon. I’ve been working from the road, living out of the dobervan with Steve and our pup. And…I love how every time things feel like I’m PUSHING, I re-remember this ⤵️…and always have to give myself permission to lean into trust all over again. Turns out that allowing space (+ unclenching) really does work to unblock creative flow. 💡 🌾My introvert soul is replenished from sleeping in remote forests with the cozy comfort of my own bed. 🌾My inner adventurer is content from exploring new hills and backcountry roads.  🌾My creative spark is charged up from playing with the vanlife vlog Steve and I just started (eek!). But it hasn’t been an easy journey with my voice these past couple months (or honestly ever).  Listen in to hear my raw & unfiltered behind the scenes. Deeper support from me: What’s your Messenger Archetype? Take the quiz. As a Copywriter + Messaging Expert, I craft copy that makes your dream clients feel SEEN and conveys the true value and impact of your work so that it moves them to sign up. Interested? I’d love to chat. I talk about: Why the [social media] struggle is real for shy introverts…and the hard truth I didn’t want to hear How we pivoted when Steve got laid off at the beginning of the pandemic The way I’ve created more stability and consistency in my business My transition to vanlife ~ and the new project I’m nerve-cited to share with you What I was doing when my business regularly called in clients…that I’m not doing now (and why that’s okay) Links from the Episode: My #vanlife vlogs (eek!) – “The Dobervan” on YouTube :~) The Dobervan #vanlife Instagram UF #106 “How to Be More Consistent in Your Marketing” Does it feel extra hard to use your voice right now? Let me know in the comments over on Instagram.  Warmth, Adria

I’m taking an introvert pause from the podcast for the next couple months. Here’s why. Being transparent about my own relationship with my voice as an introverted leader.  Deeper support from me: What’s your Messenger Archetype? Take the quiz. In this time of “social distancing,” your online messaging is key. As a Copywriter + Messaging Expert, I craft copy that makes your dream clients feel SEEN and conveys the true value and impact of your work so that it moves them to sign up. Interested? I’d love to chat. If you’re wondering how to say what’s in your heart and shape it into your messaging, Messenger Clarity is my signature tool to get that clarity, based on the exact worksheets and workshops I use in my Masterminds. You can do it at your own pace, in your own time, at a really amazing price. In the meantime, you can find me over on Instagram.  Warmth, Adria

The most common question I get is “Can you help me create a dialed-in elevator pitch?”  That’s because at the first mention of “messaging,” people often think we’re talking about wordsmithing.  It’s not about getting the words right. It’s about being a Messenger. Yes, clear, connected messaging is important for people to understand the impact of your work and know if it’s for them. But that’s not your primary job. (You can hire a copywriter for that, wink wink.) Your primary job is to be the Messenger and deliver the message.  In episode 161, we talk about how the most powerful thing you can do for your message is to make the shift from messaging to Messenger. Listen in. Deeper support from me: What’s your Messenger Archetype? Take the quiz. In this time of quarantines, your online messaging is key. As a Copywriter + Messaging Expert, I craft copy that makes your dream clients feel SEEN and conveys the true value and impact of your work so that it moves them to sign up. Interested? I’d love to chat. Have you ever gotten hung up on wordsmithing something? Let me know in the comments over on Instagram.  Warmth, Adria

Right now, so many of us are being forced to pause, be with ourselves, and be confronted with things we can usually ignore. Liv Hadden is an author, podcaster, leader, Expressive Messenger Archetype, and one of the fiercest stands I know for what and who she believes in.  And she has a hard time slowing down. (I so relate) Yet when her client work slowed at the beginning of the COVID-19 pandemic, she saw the gift in it.  And she took the opportunity to get still.  To let her nervous system embrace the slower pace as her new normal. But she didn’t go quiet.  In this #HowIMessenger episode, Liv and I talk about her commitment to show up more on her podcast and share the rawness of her life as it happens, rather than after she’s processed it and it’s wrapped up into a perfect insight.  Listen in. We talk about: Why being true to her message right now means not posting on Instagram and social media The difference between being still and being quiet (and why so many people are spinning out and getting in their heads) How she uses her podcast as a North star to stay aligned with her mission and with what lights her up the most The connection between curiosity, being in a state of possibility, and changing the world Deeper support from me: What’s your Messenger Archetype? Take the quiz. In this time of shelter-in-place, your online messaging is key. As a Copywriter + Messaging Expert, I craft copy that makes your dream clients feel SEEN and conveys the true value and impact of your work so that it moves them to sign up. Interested? I’d love to chat. Liv’s Links: Self Aware Millennial Podcast Liv’s Instagram Self Aware Millennial Instagram Liv’s Website Have you slowed down? How does it feel? Let me know in the comments over on Instagram.  Warmth, Adria

Have you ever second-guessed your voice?  …Said things because you thought that’s what others wanted to hear from you?  …Felt pressure to do or say something as a leader because it was what you should do? Ashley Looker and Jenna Teague of Eff Perfect help women break free from the myth of perfection. I brought them on the show because… It’s time to break free from perfectionism. With your voice. Having both struggled with perfectionism in their own lives, Ashley and Jenna know firsthand how paralyzing it can be. Too many women (themselves included!) let perfectionism run, and sometimes ruin, their lives. Ashley and Jenna are here to say eff that. And as Sensitive Soul Messenger Archetypes, it makes perfect sense that (you’ll see what I mean!) Eff Perfect is their message. In episode 159, we explore their relationships with their voices and how these Sensitive Souls are rocking leadership, Instagram, and being public figures. We talk about: Why having a clear, consistent message helped them organically build an engaged, enthusiastic 10,000+ Eff Perfect fam  The current pandemic shelter-in-place pressure to save the world with your voice and why we give it the middle finger Who they really are as Messengers and how they feel called to use their voice (questions they’ve never been asked before!) Deeper support from me: What’s your Messenger Archetype? Take the quiz. In this time of shelter-in-place, your online messaging is key. As a Copywriter + Messaging Expert, I craft copy that makes your dream clients feel SEEN and conveys the true value and impact of your work so that it moves them to sign up. Interested? I’d love to chat. Jenna and Ashley’s Links: Eff Perfect Instagram Middle Finger to Perfection Podcast My Episode on Their Podcast Jenna’s Instagram Ashley’s Instagram Do you ever feel like a perfectionist with your voice? Let me know in the comments over on Instagram. Warmth, Adria