Quiet Messenger: Redefining leadership & messaging for introverts & sensitive souls

When Alexandra Jamieson came out as eating meat after 10 years as a leading expert in the vegan community (she even wrote “Vegan Cooking for Dummies”), she got tons of hate mail… even death threats. (Scary shit right?) And yet… in this episode, you’ll hear her husband Bob Gower and her reminisce that she got EVEN MORE people reaching out, connecting, falling in love with her and her message. Those people were her true people, and from them, her new movement was birthed -- women living by their own rules. Within a couple months, she got her next book offer and created Women, Food, & Desire, a booked aligned with her heart. Now she’s evolved again, co-authoring a book with Bob on their shared framework for having authentic conversations. This episode’s all about using your voice to say what’s meaningful and genuine to you, both in being your brand AND in connecting with the important people in your life. Deeper support from me: The FREE challenge 5 Days to Your Unforgettable Message starts September 24th! If you’re ready to get clarity on your message or niche in a one-week guided community experience, click to sign up. My group program Get Clear, Get Clients starts in October! It’s for you if you’re a woman coach who’s ready to attract clients instead of constantly chasing them. You’ll get clarity on your niche & message, put it into clear words, talk about it confidently & use it in marketing that connects. Limited to 10 women. Follow me on Instagram for behind-the-scenes and deeper stories around this conversation. Listen in and you’ll learn: The two critical levels in growing a scalable coaching business online and why it’s not enough to simply build a brand… but so few are actually using their voice How Alex was willing to evolve in public and the one thing (or two) you need in place to have the courage to share your truth publicly A practical tool for being heard and using your voice to have transformational conversations in your business, with your team, and in your relationships Why we as women often dance around saying what matters when the most powerful marketing alienates a lot of people The way empathy and feminine leadership are used by hostage negotiators - and why these same principles will help you connect with your dream clients Links to Connect With Jadah Grab a free copy of their book “Getting to Hell Yes” Never Split The Difference - Chris Voss Her Rules Radio Alex’s Instagram Alex’s Facebook Warmth, Adria

It seemed fitting with 5 Days to Your Unforgettable Message starting soon (details below) that I define what makes a message “Unforgettable”. :~) Listen to learn what you need for compelling messaging that calls in your people and why your message is more than simply an elevator pitch. What would it mean for your coaching biz and lifestyle if… You open your email to 6 discovery calls booked because people know why they need you & are connecting to your marketing You get booked as a guest on 10 podcasts because you have a clear marketing message & people want to hear what you have to say You consistently share meaningful content AND each time you get 5 DMs from dream clients interested in working with you What would that do for your confidence? The money you could make? The IMPACT you could have? How many more people could you help? Because of my clear marketing message, in the past five months I’ve taken time off for NINE vacations and consistently returned to a calendar booked with consults with dream clients. The honest truth I’ve learned from being a TEDx speaker, podcaster, and helping hundreds of coaches with their own marketing message is this: Reaching more people & scaling your biz depends more on how you TALK ABOUT what you do than what you ACTUALLY do. But most coaching programs don’t give you the tools & space to clarify your message so you can confidently attract the perfect clients... and build a SUSTAINABLE coaching biz that scales. That’s why I’d love to invite you to join “5 Days to Your Unforgettable Message”!⠀ In this FREE challenge you’ll: Unapologetically take a stand for what you believe in so you can call in your people (even if you haven't yet identified your tribe) Turn fogginess around your niche into clarity... and clients understanding why your work is worth paying for Own who you are and what makes you stand out so clients won't settle for anyone else Go from fumbling your words to being clear, concise & passionate about promoting your business Lay the foundation for marketing that feels authentic & sets you up to get paid and paid WELL Ready to get clarity on your marketing message so you can start calling in your dream clients? Click here to sign up >> YourUnforgettableMessage.com. We start September 24th. Warmth, Adria

Recently, I had a new messaging client say she signed up because I walk my talk. I’m continually realigning what I say, how I connect, and the ways I bring me into my brand. I’ve shared what’s worked for me and my clients in episodes on showing up as yourself online, sharing uncomfortable things publicly, and calling in clients. But I’ve got a new question for you. What would it look like to use your message to impact ONE MILLION people? In this ep, I chat with Jadah Sellner, a dear friend and mentor, who’s done just that. As co-owner of Simple Green Smoothies, Jadah built a community of 355,000 email subscribers and 415,000 Instagram followers. Then she sold her share of the business and set a new mission - helping 1,000 women each impact 1,000 people for that same million person impact. That includes a TEDx talk, We talk all about what it meant for her to find her voice and show up as Jadah, hone in on her message, and grow two very different movements, all while leading with love. Announcements: Get Clear, Get Clients, my signature group program I run twice a year, starts in October! It’s for you if you’re a woman coach who’s ready to build the marketing & messaging foundation that lets you attract clients instead of constantly chasing them. Limited to 10 women. I have one opening left for my VIP Messaging Package. This is my private coaching experience where you get my personal support honing in what you do, who you help, and why it matters and turning it into a clear, compelling messaging that calls in your people and builds a leveraged business model. Follow me on Instagram for behind-the-scenes and deeper stories around this conversation. Listen in and you’ll learn: Why your true message may already be something you’re sharing… even if you need help pulling the clarity out of you (and why it’s okay to evolve) The reason not saying “I’m not passionate about green smoothies” held her back from expressing her voice authentically (and how she moved through the discomfort to say it anyways) Your first steps to making your tribe feel like insiders and part of something so you can grow your community. Links to Connect With Jadah Lead with Love Podcast Love Over Metrics Incubator Jadah’s TEDx Talk JadahSellner.com Jadah’s Instagram Jadah’s Facebook Warmth, Adria

It can feel downright risky to say something publicly that you know others will disagree with. Even if it’s something you intensely believe. As the face of your brand, there’s no front to hide behind. And you know the way to stay safe is by keeping the peace. Being safe means you often hesitate or procrastinate on putting yourself out there, that you don’t share your most meaningful - and bold - message. When what you crave is to say things that truly matter, be seen, and really connect with your people. But what if that very impulse to not share is what keeps you from having the impact and reach you desire? In today’s episode of Unforgettable, inspired by a popular post I did on Instagram, we tap into the courage to say what needs to be said without holding back. And in order to do that, I share some stuff that makes ME uncomfortable and that I’ve avoided sharing for years. Listen to discover how to start saying your bold truth even when it feels risky. Announcements: Get Clear, Get Clients, my signature group program, starts soon and has limited spots! This is for you if you’re ready to be so clear on what you do and it’s value that talking about it feels easy, exciting, and impactful. Together we’ll build your marketing & messaging foundation that lets you attract clients instead of constantly chasing them. I have two openings for my VIP Messaging Package. This is my private coaching experience to generate clarity on what you do, who you help, and why it matters, hone it into your marketing messaging, and implement it in the real world so you can attract your people and scale your business. Follow me on Instagram for behind-the-scenes and deeper stories around this conversation. Warmth, Adria

Making money is important to support a lifestyle that keeps you fueled and lit up along the way. But if money was your only goal, you wouldn’t have decided to be a coach and create a personal brand. What you crave is shaping people’s lives, making a real impact. So what you need is messaging that both leads to clients AND connects. And that requires four elements -- your stance, your skills, your solution… and your story. When you don’t include your story, your people won’t feel like they know you and there’ll be a limit on the trust you can build. When you do include it, your dream clients won’t settle for anyone else. Well, when you show up as your authentic self online, you’re basically bringing people inside your story. Listen to discover three principles to showing up as you, and get a fun assignment that is really simple but will stretch your personal brand muscles. Announcements: Get Clear, Get Clients, my signature group program, has limited early bird spots! This is for you if you’re ready to be so clear on what you do and it’s value that talking about it feels easy, exciting, and impactful. Together we’ll build your marketing & messaging foundation that lets you attract clients instead of constantly chasing them. I have two openings for my VIP Messaging Package. This is my private coaching experience to generate clarity on what you do, who you help, and why it matters, hone it into your marketing messaging, and implement it in the real world so you can attract your people and scale your business. Follow me on Instagram for behind-the-scenes and deeper stories around this conversation. Warmth,Adria

If people don’t get what you do, they won’t pay you. Plus, if it’s not easily repeatable, colleagues and friends can’t send others your way. Last week, I helped you communicate why your work is worth paying for. In today’s episode, I’m picking up where I left off with another level of practical guidance on crafting your messaging. But this time we’re honing in on the actual words you use. And answering another listener question: A challenge I have is answering “what do you do” at a networking event where the expected answer is a quick 1-3 word label like, "I'm a fitness coach" (vs. "I help rising professionals lose weight so they feel confident in their business clothes"). But when I use the quick 'label,' I find people assume I do something completely different. Listen to discover why your word choice matters and my 3-step process to hone the wording of your niche. Announcements: Get Clear, Get Clients, my signature group program, has limited early bird spots! This is for you if you’re ready to be so clear on what you do and it’s value that talking about it feels easy, exciting, and impactful. Together we’ll build your marketing & messaging foundation that lets you attract clients instead of constantly chasing them. I have two openings for my VIP Messaging Package. This is my private coaching experience to generate clarity on what you do, who you help, and why it matters, hone it into your marketing messaging, and implement it in the real world so you can attract your people and scale your business. Follow me on Instagram for behind-the-scenes and deeper stories around this conversation. Warmth,Adria

A few weeks back, before I headed out on my Bay Area road trip, I asked my email list a question: What challenges do you have when it comes to clearly communicating your niche, offer or messaging? As I plan out my upcoming challenge and start pre-enrolling for the next round of Get Clear, Get Clients, the answers I received have been on my mind. One of the most common responses that came back went something like this: The challenge I face is getting the client to understand the importance and the benefits of the work I do. I try to explain it in a clear and easy way, but it still doesn't seem like people are getting it. It's either that, or they just aren't interested. In this episode, you’ll discover a seemingly simple but powerful shift in how you talk about your business so the right people understand why it’s worth paying for.   Announcements: Get Clear, Get Clients, my signature group program, is enrolling early bird spots! This is for you if you’re ready to be so clear on what you do and it’s value that talking about it feels easy, exciting, and impactful. Together we’ll build your marketing & messaging foundation that lets you attract clients instead of constantly chasing them. I have two openings for my VIP Messaging Package. This is my private coaching experience to generate clarity on what you do, who you help, and why it matters, hone it into your marketing messaging, and implement it in the real world so you can attract your people and scale your business. Follow me on Instagram for behind-the-scenes and deeper stories around this conversation. Warmth,Adria

In May, Steve and I spent 10 days on a Mediterranean island - hiking, exploring, lounging. And when I returned, I had two clarity calls booked while I was away. Then within the next week as I was slowly easing back into my business, another two got booked. The same thing happened again this past week I spent on the road doing a brand photoshoot, a strategy day with my coach, and a speaker retreat. I came home to two new clarity calls in my calendar. Obviously these weren’t getting booked because I was out at networking events meeting people. Or because I was posting on Facebook or emailing my list with a call to action to book a call. Nothing active on my part. Instead, people were hearing me talk on interviews, coming back to my podcast, binging on episodes, then visiting my website and booking a call with me. And it worked because what I was saying was relevant and compelling to them. Aka they were booked because I had CLEAR MESSAGING. In this episode, I share 4 steps to take so you also effortlessly draw in the right people… even when you’re on vacation. Because I want you to take time off to do the things that inspire you and keep you fueled up. Announcements: I’m pre-enrolling for the fall round of my signature group program Get Clear, Get Clients! This is for you if you’re ready to be so clear on what you do and it’s value that talking about it feels easy, exciting, and impactful. Together we’ll build your marketing & messaging foundation that lets you attract clients instead of constantly chasing them. I have one spot in August for a 1-1 Message Clarity VIP Day. This is for you if you’re ready to uncover the next evolution of your message as you pivot your business or step into using your voice to change lives. Follow me on Instagram for behind-the-scenes and deeper stories around this conversation. Warmth,Adria

If you’re anything like the many heart-centered coaches I work with, you might feel slightly queasy about the word “marketing”. That’s why today I’m talking to my friend Brit Kolo of the Marketing in Yoga Pants Podcast about how to get your message out there once you’ve gotten clarity on it. And how to do it your way so it feels good AND works.   Announcements: Ready to be so clear on what you do and it’s value that talking about it feels easy, exciting, and impactful? Exciting news! If you want to build the marketing and messaging foundation that lets you attract clients instead of constantly chasing them, I’m taking a select handful of women through my group program Get Clear, Get Clients in October. Let’s chat about whether it’s right for you. I have one spot in August for a 1-1 Message Clarity VIP Day. This is for you if you’re ready to uncover the next evolution of your message as you pivot your business or step into using your voice to change lives. Follow me on Instagram for behind-the-scenes and deeper stories around this conversation. Listen in and you’ll learn: How to figure out the right marketing strategy for your specific personality type Why feeling isolated living in small town Pennsylvania was the catalyst to creating her podcast The biggest mistake people make when pitching her to come on her podcast How she took one aligned action after another that led to flow and natural evolution Links from the Episode Brit’s Marketing Personalities Quiz My episode on Brit’s podcast The Marketing in Yoga Pants Podcast Brit’s biz - JAM Marketing Group   Warmth,Adria

If you’re a messenger, chances are you’ve got “do a TED talk” on your bucket list. I’ve noticed that the main reasons my clients haven’t applied are 1) they don’t know what they’ll talk about or 2) the process feels daunting. Since I talk plenty about message already, in this episode I decided to tackle reason #2 and peel back the curtain of what it looks like to actually apply for one. So it no longer feels so overwhelming or impossible. To do that, I called up former TEDx event organizer (aka the person with final say on who gets approved for a talk) Jess Tomlinson, my biz bestie, to have an open chat and balance out the perspective I bring to the table as a TEDx speaker. Listen in to this behind-the-scenes conversation to learn what it really takes to land a TEDx talk. You may be surprised! Announcements: I’m leading a Vegas workshop on July 6th! “How to Connect & Communicate with Your Dream Clients” is for women coaches & heart-centered solopreneurs who are ready to scale their biz & grow their brand by attracting customers who value what they do. Learn more and register. I have one spot left in July for a 1-1 Message Clarity VIP Day. This is for you if you’re ready to uncover the next evolution of your message as you pivot your business or step into using your voice to change lives. If you want to build the foundation that lets you attract clients instead of constantly chasing them, check out my signature course Get Clear, Get Clients. Once you complete it, you’ll be so clear on what you do that talking about it will feel easy, exciting, and impactful. Follow me on Instagram for behind-the-scenes and deeper stories around this conversation. Listen in and you’ll learn: The 2 must-have factors you need in your audition to wow TEDx organizers (and why my talk was a “YES”) Insider tips to make your application stand out and feel more ease in the process How to bring more presence and power to your audition even if you’re hella nervous Why every messenger should go through this process even if they don’t get selected Links from the Episode Jess’ Video Vixen Archetype Quiz Jess’ Website Jess’ Instagram   Warmth,Adria