Quiet Messenger: Redefining leadership & messaging for introverts & sensitive souls

One of the things I noticed wrapping up the past round of Get Clear, Get Clients in December was each woman’s feedback included the unexpected power of being in a group of women - the feedback they got from the other ladies, the support, the encouragement. The sisterhood. Entrepreneurship can not be done in isolation. That’s why in 2019 I’m setting an intention towards sisterhood. I’ve invested in a high level mastermind for myself, and I will be running more rounds of my own group programs this year. In this episode, I share how to recognize if your sisterhood tank is low like mine was in 2018 and how you can get your need for female connection met this year. Deeper support from me: I have 1 spot open in January for 1-1 Coaching + Messaging. I’ll help you get clear on what you really do, communicate it, and weave it into marketing that lights you up. In between sessions, I’ll personally shape & hone your copy. Follow me on Instagram for behind-the-scenes and deeper stories around this conversation. Warmth, Adria

We’re in an age when people are starting to lose trust with business coaches who are too polished and not sharing the real, messy side of themselves. In this episode of Unforgettable, Becky Mollenkamp and I have a honest conversation on why sharing raw moments (like your miscarriage, divorce, or losing your house) with your community connects them to you more deeply. Becky does a great job modeling what it looks like to continue showing up for business despite setbacks, gremlins, or life circumstances. And consequently, she gets repeat clients who buy everything she sells, referrals that bring new people into her community, and she has an incredibly active, engaged facebook group who share REAL things, not just promoting things they’re doing in their business. Listen in! Deeper support from me: The Call In Clients Accelerator doors close Thursday, December 13! It’s for you if you’re a woman coach who’s ready to kick off 2019 by amplifying your message online to call in your people. I have 1 January spot for 1-1 Coaching + Messaging. I’ll help you get clear on what you really do, communicate it, and weave it into marketing that lights you up. In between sessions, I’ll personally shape & hone your copy. Follow me on Instagram for behind-the-scenes and deeper stories around this conversation. Listen in and you’ll learn: How Becky went live in her fb group during a dark, emotional moment and why that made her people trust her more How she created an engaged fb group without a formula, instead based on modeling how she wanted them to show up Why she still sells a course that’s not part of what she does today, and why that’s okay How to put on the training wheels when starting to share honestly with your people Why the first question she asks herself when deciding what to share on Instagram and Facebook is: “Does this align with my values?” Links From the Episode Becky’s website Becky’s Instagram Lightbulb Moment Podcast Instagram Warmth, Adria

Are you all over the place, not quite sure what you’re talking about? Or maybe you post when you feel like it which means there are huge gaps where you seem to disappear on your audience. Six years ago when I was creating content for my old brand Healthy Vegas Vegan, one week I’d talk about meal plans... the next I was sharing my fitness regimen... then the next week I was sharing my DIY shampoo recipe... then came my go-to meditation practice… And this would have been fine, but there was no thread that tied it all together. Then later on in my business, I’d often be stuck on what to write about so I would miss weeks. All of this meant I wasn’t getting known for any one thing. Which meant that despite all the effort, I was definitely not calling in clients. I needed to meet someone in person at an event and have a deep conversation. That was fine until consistently going to networking events became draining as an introvert. And to be honest, in the back of my head was a nagging voice that reminded me that I got into this coaching thing with the dream of creating a business that attracted clients online. Which I wasn’t doing. Since then, I’ve learned the hard way that consistency matters big time to the connection you’re building with your people. Consistency both in: Showing up regularly so you build trust and relationship with your people over time Having a consistent thread through all your content that gets you known for one thing Which is why I wanted to have a heart to heart with you about this on Unforgettable and share how to set yourself up to be more consistent in your marketing. Deeper support from me: Announcing the new Call In Clients Accelerator! It’s for you if you’re a woman coach who’s ready to step into 2019 being consistently more visible online, sharing your message, and calling in your people. Limited spots. Deadline is Thursday, January 13. I have 2 openings for VIP Coaching + Messaging. This is where we partner for 3 months for clarity & messaging that calls in your people. I’ll help you get clear on what you really do, communicate it, and weave it into marketing that lights you up. In between sessions, I’ll personally shape & hone your copy. Follow me on Instagram for behind-the-scenes and deeper stories around this conversation. Warmth, Adria

A lot of my clients struggle with what parts of their life to share -- and what not to share -- in blog posts, videos, their Instagram or Facebook biz page. Do you ever struggle with what to share when you’re showing up as your brand online? Too much and you have no privacy. Too little and there’s a barrier to trust because you don’t seem human. But when people are getting to know you, it’s these little things that break the ice and create a sense of comfort and initial connection so people can engage on a deeper level. In this episode, I’ll help you determine what parts you want to share and how to let your people see the real you behind your business. Deeper support from me: I have only 2 VIP Coaching + Messaging spots left in 2018. This is where we partner to craft clarity & messaging that calls in your people. I’ll help you get clear on what you really do, communicate it, and weave it into marketing that lights you up. In between sessions, I’ll personally shape & hone your copy. Get Clear, Get Clients is my signature course to help you build the foundation that lets you call in clients instead of constantly chasing them. Once you complete it, you’ll be so clear on what you do that talking about it will feel easy, exciting, and impactful. Follow me on Instagram for behind-the-scenes and deeper stories around this conversation. You’ll hear: The personal details I regularly share and where I weave them in Lots of examples to generate ideas and sparks for what to share yourself How to make sharing your personal things feel authentic rather than contrived Small ways you can get started immediately sharing more about yourself Warmth, Adria

Do you sometimes wonder how much to share? Or stop sharing when shit hits the fan in your life? My guest Maggie Patterson is pretty comfortable speaking her mind - she’s the friend who will tell you not to get those jeans. And yet, that’s not always synonymous with being able to show up real and honest with your audience. Maggie is host of Small Business Boss podcast, has been on stage at events such as New Media Expo, Podcast Movement, and the Conquer Summit, and her work has been featured in leading publications such as Entrepreneur.com, Fast Company and Virgin.com. I had her on to explore how you can show up as your real self and show your behind the scenes even when life takes you to hospital waiting rooms instead of beachside vacations. We’re also talking about how to position your work as premium once you’ve got clear messaging in place… and we have a deep conversation around female entrepreneurs earning more. (HUGELY important topics here!) Deeper support from me: I have only 2 VIP Coaching + Messaging spots left in 2018. This is where we partner to craft clarity & messaging that calls in your people. I’ll help you get clear on what you really do, communicate it, and weave it into marketing that lights you up. In between sessions, I’ll personally shape & hone your copy. Get Clear, Get Clients is my signature course to help you build the foundation that lets you call in clients instead of constantly chasing them. Once you complete it, you’ll be so clear on what you do that talking about it will feel easy, exciting, and impactful. Follow me on Instagram for behind-the-scenes and deeper stories around this conversation. Listen in and you’ll learn: How she shared openly with her followers on Instagram while she went through dark times during the death of her father and then her mom getting sick Understanding what motivates you so you can build your business not based on someone else’s dream --- because not everyone really wants to build a million dollar business! Where she finds the balance in being blunt but not negative -- when she’s used to telling it like it is How she’s shown up online as “Maggie” through the different evolutions of her brand - from agency model to personal brand to partnership The gap between what women business owners make and what men biz owners do -- and her mission to help close it How to create a signature service from what’s working to position your work as premium and create more ease in your business The great debate over niche -- do you really need one or has Maggie found a way around it? Links From the Episode Maggie’s free workbook to create your Signature Service Scoop Studios Website Small Business Boss Website Instagram Scoop Studios Business Facebook Page Small Business Boss Facebook Page Warmth, Adria

What is your definition of success? What do you want to feel in business? Does it feel vulnerable to share your personal life and musings with your tribe and in your marketing? Naomi Mdudu is a former fashion journalist who worked as a business strategist for some of the leading names in the fashion and lifestyle industry and now helps entrepreneurs scale their businesses with intention with The Lifestyle Edit podcast and platform. Coming from a traditional newspaper background, Naomi used to be more comfortable hiding behind her brand. The ONE place she felt safe and at home communicating about herself was her newsletter - and (surprise!) that’s where her early clients came from. She was operating in a crowded space… and she began to realize that the thing that made a client choose her was feeling like they had a deep connection. Which you can’t do hiding behind your brand! Though her business has evolved, her mission has stayed the same - to help others scale with intention, with a clear vision of the life we want our businesses to support. Listen to set up your business to honor how you want to feel and to peel back the layers that keep you from connecting with who you’re serving. [ LIBSYN 50 x 550 ] Deeper support from me: 2 spots left for 2018! VIP Coaching + Messaging is where we partner for 3 months for clarity & messaging that calls in your people. I’ll help you get clear on what you really do, communicate it, and weave it into marketing that lights you up. In between sessions, I’ll personally shape & hone your copy. Get Clear, Get Clients is my signature course to help you build the foundation that lets you call in clients instead of constantly chasing them. Once you complete it, you’ll be so clear on what you do that talking about it will feel easy, exciting, and impactful. Follow me on Instagram for behind-the-scenes and deeper stories around this conversation. Listen in and you’ll learn: How she sets up her workdays and biz to operate on a high vibration where everything on her calendar is a “hell yes” The shift she makes to get into the brains of her ideal clients + use the language they use (when leading with words like email marketing and funnels might feel too techy and unrelatable) How to create a new offering that best meets your people’s needs even if you don’t have a tribe to poll The “pillars” that she pulls from to create brand content -- and how she infuses personal interests into her messaging How to make the client acquisition process less about “convincing” and more about communicating your values to naturally attract the people you’re destined to work with Links From the Episode http://www.thelifestyleedit.com/ The Lifestyle Edit Instagram The Lifestyle Edit Facebook Warmth, Adria

Entrepreneurship is unstable. There are highs and lows in your income, your expenses, your client roster. And with that comes emotional equivalents. Even if the work you do is helping others maintain good energy. I know that intimately because I used to be a burnout coach who’d hit burnout a time or two. You’re human and it can feel VERY personal. As a big feeler, I’ve had my share of intense emotion over the years I’ve been in business. And I know that the lows can be debilitating -- they can energetically repel clients and suck the power out of consults. I’ve learned a lot about what helps me manage those emotions. I’m not saying I don’t have days where I want to pull the covers over my head or escape to the road with Steve on an adventure to avoid “real life”. But I know how to smooth out the flow so I enjoy the ride of being in business - mostly. On today’s episode, I’m going to share some of my hard won lessons -- from practical tools to mindset insights and resources to surround yourself with. After all, there is no destination, only the journey. If you don’t enjoy yourself now, you’re at risk of losing the very freedom and ease you got into business to have. Deeper support from me: I have 1 opening for my VIP Messaging Package. This is my 3-month private coaching experience where together we dial in your messaging to call in your people so you can scale your coaching biz without pushing so hard. If you missed the group program enrollment, Get Clear, Get Clients has a diy version. Once you complete it, you’ll be so clear on what you do that talking about it will feel easy, exciting, and impactful. Follow me on Instagram for behind-the-scenes and deeper stories around this conversation. Listen in and you’ll learn: You’ll hear: Practices that work for me when I’ve hit an emotional wall How to close up slow leaks that sap your energy over time and lead to emotional breakdowns and burnout My story of rock bottom confidence, depression, sabotaging my business, and how I turned things around How to set yourself up to more gracefully handle the highs and lows of entrepreneurship The daily habits I use to surround myself with positivity and lightness Links from the Episode: “Lucky Bitch” - Denise Duffield Thomas “You Are a Badass” - Jen Sincero Warmth, Adria

Have you ever felt like you were tap dancing on eggshells - striving to be liked, give the right answers, and not be called out for failing to be enough of whoever others wanted you to be? My hunch is, even if you answered yes, you may also have experienced a competing desire - to put yourself and your ideas out into the world in a big way. You know you were put here to say big things. To do big things. You want to be seen, you want to make impact, and that often feels scary. One of my biz besties, Alexia Vernon, knows this tension firsthand. Even as she built a successful career as a professional speaker and speaking coach, she experienced an on-again, off-again relationship… with her own voice. … despite presenting transformational keynotes and corporate trainings for Fortune 500 companies, speaking at the United Nations, delivering a TEDx talk, and being featured on CNN, NBC, ABC, CBS, Forbes.com, and tons more. In today’s episode, we talk about what it means to “Step Into Your Moxie” - the title of her brand new book. Lex has committed her life to showing women how to develop the mindset, skillset, and behaviors to unapologetically speak their truth and have their communication move people to take action. In today’s episode, we jam on quieting the inner critic that inevitably arises you as put yourself out there for visibility opportunities and how to have unshakeable presence when you’re being a messenger for your brand.   Deeper support from me: I have 1 opening for my VIP Messaging Package. This is my 3-month private coaching experience where together we dial in your messaging to call in your people so you can scale your coaching biz without pushing so hard. If you missed the group program enrollment, Get Clear, Get Clients has a diy version. Once you complete it, you’ll be so clear on what you do that talking about it will feel easy, exciting, and impactful. Follow me on Instagram for behind-the-scenes and deeper stories around this conversation. Listen in and you’ll learn: How we can actually start to do the hard work to speak our truth rather than just saying “truth” is one of our strong values Why redoing her website this year created connection by beginning with her people in mind How to play nicely with the destructive voices we carry around in our heads that self-sabotage by comparisonitis and all or nothing thinking Her bumpy evolution over the past 11.5 years and how it’s so easy to compare where we are right now to someone else’s middle Why sales can be a holy process because you have a responsibility to speak your truth to give others access to theirs Links to Connect With Alexia: Learn more about Step into Your Moxie, order your copy of the book, and grab your book bonuses here: StepIntoYourMoxie.com. Watch the Step into Your Moxie book trailer Connect with Alexia on Instagram, Facebook, and Twitter Grab Alexia’s free Hotshot Speaker video training. Past Episodes with Alexia: Unforgettable #46 “Find the Idea You Want to Be Known For with Alexia Vernon” Feed Your Hustle #23 “Run Live Workshops Without Overwhelm with Alexia Vernon” Feed Your Hustle #7 “Healthy Launching & Speaking with Mamapreneur Alexia Vernon” Warmth, Adria

Today marks 100 episodes of the podcast (and 3+ years)! To celebrate, I’m giving you another real-life message clarity hotseat with a podcast listener!! You’ll likely hear some of yourself in Jacquie’s struggles and have aha moments alongside her. (The doors to Get Clear, Get Clients close on Thursday at 10pm PST, so if you’ve been thinking of joining us in the group program, it’ll give you a taste of what’s in store.) Even though Jacquie, a dental hygienist turned life, health, & wellbeing coach, knew she wanted to help women who struggle in their relationship with food - it was hard to clearly and simply get it across in her messaging. She’d heard me talk about "taking your coach hat off" on the podcast, but with her clinical background, she was having trouble putting herself in her ideal client’s shoes. In this episode, I help Jacquie get deeper clarity on the problem she solves for her people (it’s not exactly what she thinks) and craft language that will connect. By the end of our session, she’s able to see her person clearly in front of her and knows she’ll be able to confidently find those people who need her help. Deeper support from me: Enrollment closes for my group program Get Clear, Get Clients this Thursday October 4th! If you’re a woman coach who’s ready to attract clients instead of constantly chasing them, I invite you to join us to get clarity on your niche & message, put it into clear words, talk about it confidently & use it in marketing that connects. Limited spots. Follow me on Instagram for behind-the-scenes and deeper stories around this conversation. Warmth, Adria

Lisa was a yoga instructor turned health coach who felt like she was missing clients because she wasn’t clear on how best to deliver her message. She was struggling with her niche because she wanted to be all things to all people, and she was scared that she wouldn’t have any clients if she was too specific. … And she knew she couldn’t get the clients she wants and needs if she couldn’t communicate effectively about what she does. In this ep of the Unforgettable Podcast, I’m taking you inside REAL message clarity coaching I did with her. You’ll likely see some of yourself in Lisa, and I almost guarantee if you’ve been struggling with this, you’ll have an aha moment or two. This is the type of personalized support I give my clients -- and if you’ve been thinking of joining us in the October round of Get Clear, Get Clients, it’ll give you a taste of what’s in store. ;) Within days of this coaching session, she was confidently using what you’ll hear us come up with in a meeting with a referral partner. Listen in below. Deeper support from me: It’s not too late to join the FREE challenge 5 Days to Your Unforgettable Message started Monday! If you’re ready to get clarity on your message or niche in a one-week guided community experience, click to sign up. My group program Get Clear, Get Clients starts in October! It’s for you if you’re a woman coach who’s ready to attract clients instead of constantly chasing them. You’ll get clarity on your niche & message, put it into clear words, talk about it confidently & use it in marketing that connects. Limited to 10 women. Follow me on Instagram for behind-the-scenes and deeper stories around this conversation. Warmth, Adria