Sleeping Barber - A Marketing Podcast

What if we have been approaching organizational design all wrong? What if there is a better way to align an organization with consumer needs? In this week’s show, Jeff Lowe, Executive Vice President and Chief Commercial Officer of Smart Technologies, discusses how the gap between CMO-CEO, CMO-CFO, CMO-CRO, etc., can be bridged by removing sales and marketing silos with a Unified Commercial Engine (UCE). He also explains how a buyer journey map can be used to design an org chart and lead change management to support sales and marketing unification. Jeff even sheds some light on how a poker table can help budgeting and be used to align teams to commercial outcomes. Enjoy the show! Our Guest Jeff Lowe, EVP & Chief Commercial Officer, SMART Technologies https://www.linkedin.com/in/jefflowe2/ https://www.smarttech.com/en-gb/education Our Hosts: Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠ Get in touch with our hosts: - Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/ - Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠ Timestamps 0:44 - Intro to Jeff Lowe, EVP & CCO Smart Technologies 3:03 - The cause of the gap between CMO-CEO, CMO-CFO, CMO-CRO etc 5:30 - Why we need to unify B2B sales & marketing teams 9:40 - 74% of customers would prefer a rep-free experience 11:58 - Removing sales and marketing silos with a Unified Commercial Engine (UCE) 13:19 - The (sales) straw that broke the (marketing) camel’s back 15:35 - Using a buyer journey map to design an org chart 18:55 - Leading the change management to support sales + marketing unification 26;04 - The biggest lesson when you remove corporate silos 27:11 - What salespeople really think of marketing presentations 28:45 - What caused the 60% improvement in lead acceptance rate (MQL-SQL) 30:51 - How SMART’s culture supported employee engagement during the UCE transformation 35:11 - How to set marketing budgets when there is no marketing team for the budget 38:16 - Poker table budgeting to align teams to commercial outcomes 42:35 - A fair process isn’t the same as a fair outcome 44:55 - Why we should stop using the word “Branding” and what to use instead 50:32 - Should you spend more on brand or performance? 52:07 - Why marketers need to know the meaning of cash flow, EBITA, market share etc 52:57 - A SMART case study from Australia 56:40 - Why buyer enablement and purpose are fueling a B2B renaissance 1:00:30 - How to find out more about Jeff and SMART 1:03:53 - Post-Pod with V and Marc Where to Listen: Apple Podcasts: https://podcasts.apple.com/ca/podcast/the-sleeping-barber-a-business-and-marketing-podcast/id1609811324 Spotify: https://open.spotify.com/show/4v0kaM350zEY7X2VBuyfrF?si=7083317d5afd488b ⁠⁠ Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84MWVjYWJhNC9wb2RjYXN0L3Jzcw?sa=X&ved=2ahUKEwji_oSOopP-AhXnlo4IHTZKBgYQ9sEGegQIARAC Youtube: https://www.youtube.com/@sleepingbarberpodcast © 2023 Sleeping Barber

Welcome to another episode of the Barber’s Brief. A segment where we cover news that caught our eye, a marketing moment where we highlight a case study, and our ad of the week. Enjoy the show! Our Hosts: Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠ Get in touch with our hosts: Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/ Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠ In the News The Drum - Canadian Agency ReThink Wins the Chair & Retail Award for work with IKEA made “living ads” out of the city itself – using real homes (with real people in them) and turning them into instantly recognizable Ikea ‘billboards.’ including price tags and logos Ad Age - Mars is giving life to old ads In an effort to increase sustainability, The candy maker repurposes old spots from Twix, M&M’s bounty in a creative way. The Mars campaign, titled “Healthy Planet Productions”, follows the recent publication of its net zero roadmaps to accelerate action towards achieving net zero emissions by 2050. Healthy Planet Productions | Mars, Incorporated Forbes - Reported Sunday that in the US online sales were up 7.5% and in-store shopping visits increased by 2.5%  Top instore sellers included electronics, Smartwatches & TVs Top online sellers included kidkraft playsets, barbie dolls and mini brands toys 54% mobile purchases up 10.4% from LY Marketing News Canada - Is Popularity For Tik Tok amongst Teen leveling off? The latest data from Forrester's 2023 Youth Survey indicates a slight decline in TikTok's weekly usage among teens, dropping from 69% in 2022 to 68% in 2023. This suggests a potential levelling off of TikTok's popularity among teenagers, with competitors like Instagram's Reels and YouTube's Shorts gaining traction. TikTok still maintains a lead over its main competitor, YouTube, but faces growing competition in the ad market. Despite this, TikTok is expected to capture a significant portion of linear TV budgets targeting Gen Z in 2024. Bloomberg.Com - How bad is the cost of living squeeze?  Analysts did some math and concluded that it now cost $119.27 to buy the same goods and services a family paid $100 for before the pandemic Since 2020, groceries +20%, used Cars +35%, auto Insurance +33%, rent +20% Pay increases have mostly been consumed by inflation so people aren’t any better off than before The Marketing Moment How Snickers turned around declining market share Ad of the Week Chevrolet has unveiled their holiday season campaign, and it's truly heartwarming! The advertisement seamlessly showcases various products, prominently featuring an aging Chevy Suburban. However, what captivates the audience is the poignant narrative. A woman in the early stages of Alzheimer's witnesses her granddaughter embarking on a mission to create a memorable day, driving through the town and revisiting many cherished memories from Granny's past. Watch Here - https://youtu.be/xnZGEUA4oBk  Coming up next week: Jeff Lowe - Replacing Sales, Marketing and CX with a Unified Commercial Engine © 2023 Sleeping Barber

Boy, do we have a treat for you today! On this episode of the Sleeping Barber Podcast, we are joined by Eddie Obeng, CEO and learning Director of the Pentacle Virtual Business School. Metaverse pioneer, even before the “metaverse” was a thing, Eddie talks to us about what happens when the pace of change is faster than our ability to learn, 3 rules to consider when trying to keep up with change, what do high-performance organizations do in a world with excessive amounts of data, the 'productive weirdos' and so much more! This episode is a wild, and the energy levels are off the charts. Consider yourself warned. Enjoy the show! Our Guest Dr. Eddie Obeng CEO & Learning Director of the Pentacle Virtual Business School MetaVerse Pioneer, Software Developer Ambassador for the Association of Project Management Professor Henley Business School, Duke - Growth, Innovation & Entrepreneurship Author & TEDtalks alum & in-demand speaker Linkedin: https://www.linkedin.com/in/prof-eddie-obeng/ Qube.cc: https://home.qube.cc/ Our Hosts: Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠ Get in touch with our hosts: Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/ Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠ Links & Research: TEDtalk: Smart Failure for a fast-changing world: https://www.youtube.com/watch?v=EjSuaeVfE9I Eddie’s Website & Books: https://www.eddieobeng.com/ HBR - 3 Ways to Prepare for The Future of Work: https://hbr.org/2023/09/3-ways-to-prepare-for-the-future-of-work McKinsey - 6 Ways to Create a High-Performance Culture: https://www.mckinsey.com/capabilities/people-and-organizational-performance/our-insights/the-organization-blog/6-elements-to-create-a-high-performing-culture 5 Monkey’s Fable: https://www.youtube.com/watch?v=QhBv1kEGUeE Timestamps 0:44 - Introduction to Eddie Obeng 3:07 - Why Eddie started an online consulting metaverse 30 years ago 7:09 - Why remote work failed 9:41 - What happens when the pace of change is faster than our ability to learn? 16:56 - Policies and processes run irrespective of reality 20:10 - 3 rules to consider when trying to keep up with change 23:20 - What do high-performance organizations do in a world with excessive amounts of data 26:55 - Modern high-performance cultures don’t look back, they look forward 28:52 - Why organizations need weirdos but don’t have any 30:44 - How leaders can harness innovation by converting normal staff into productive weirdos 35:19 - The collaboration lessons we missed during WFH remote work 41:14 - Why is it hard for existing companies to become high-performance organizations 44:03 - Why corporate purpose is about orienting toward a customer, not ESG 47:29 - Success with diversity also depends on creating new ways to function 52:13 - The tooth fairy story: how KPIs can lead to bad behaviours 56:22 - AI - everyone is doing it but they don’t know why 1:01:08 - The 3-phase approach for transforming into high-performance organizations 1:05:24 - Find out more about Eddie 1:06:52 - The problem with “saving the planet” 1:07:42 - 5 methods for figuring out what’s not real aka “the truth” 1:12:43 - Post-pod with V and Marc Where to Listen: Apple Podcasts: https://podcasts.apple.com/ca/podcast/the-sleeping-barber-a-business-and-marketing-podcast/id1609811324 Spotify: https://open.spotify.com/show/4v0kaM350zEY7X2VBuyfrF?si=7083317d5afd488b ⁠⁠ Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84MWVjYWJhNC9wb2RjYXN0L3Jzcw?sa=X&ved=2ahUKEwji_oSOopP-AhXnlo4IHTZKBgYQ9sEGegQIARAC Youtube: https://www.youtube.com/@sleepingbarberpodcast © 2023 Sleeping Barber

Welcome to another episode of the Barber’s Brief. A segment where we cover news that caught our eye, a marketing moment where we highlight a case study, and our ad of the week. Enjoy the show! Our Hosts: Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠ Get in touch with our hosts: Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/ Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠ In the news Marketing Week - Mark Ritson Effectiveness: American and Canadian marketing fall behind in effectiveness, with a lack of engagement in key discussions like eSOV, distinctive assets, attention theory, 60/40 rule, and mental and physical availability. The perception that effectiveness principles originated outside the US leads to skepticism. Notable figures include the B2B Institute (Peter Weinberg, Jon Lombardo, Ty Heath), Koen Pauwels, and Roger Martin. Search Engine Land - Barry Schwartz: Google will be announcing significant changes to their search algorithm. Danny Sullivan, Google's Search Liaison, hints at upcoming adjustments but cautions that those generating "good content" will not be affected. Marketing Letters - Brand Growth Potential: Challenge to the 80/20 rule: Top 20% of customers contribute 50% of sales. Emphasis on targeting light and non-category buyers for sustained growth. Sales potential depends on the number and frequency of category buyers. Simulation and real panel data analysis conducted in the toothpaste category. Marketing Dive - Coca-Cola's AI Activation: Coca-Cola utilizes AI to create a futuristic cityscape at Las Vegas Sphere, promoting Coca-Cola Y3000 Zero Sugar. Transformation of Exosphere inspired by Y3000 AI Cam. The activation period began Nov. 13. The Drum - Huge Bets on Productization Model: Creative agency Huge, under IPG ownership, shifts away from traditional practices, abandoning RFPs, free creative, and rate discounts. Adopts a productization model with set prices and timelines in experience transformation, technology realization, and growth creation. Global talent pool of 1200+ employees accessible globally. Marketing Dive - Google's Generative AI Features: Google introduces generative AI features in Performance Max ad product. Advertisers generate campaign assets by providing a URL. AI-populated assets, including stock and unique images, guaranteed to be non-repetitive. FastCompany - IDEO's Restructuring: Leading design firm IDEO undergoes layoffs and restructuring, reflecting a shift from traditional design thinking. Industry trend moves towards agile, external innovation sources. Downsizing raises questions about the industry's future efficiency and innovation potential. Marketing Highlight: Oreo Case Study As one of Kantar's top 10 penetration powerhouses, Oreo's success is driven by the product flywheel effect—a positive feedback loop that fuels sustained growth. While cookies remain their core business, strategic expansion into new categories, like frozen treats, has introduced Oreo to 26 million new global shoppers, with 5.7 penetration points in India alone, equating to 19 million new buyers. The #StayPlayful global brand campaign has been instrumental in Oreo's triumph, celebrating the brand's playful elements and fostering a nostalgic connection to family moments. Running for over a year, the campaign reached audiences across 27 Central and Eastern European countries, including key markets like Germany and Russia. Results: 93% Global Presence: Oreo has solidified its footprint on a global scale. 8% CRP Growth: Demonstrating sustained consumer relevance and engagement. 26 Million New Shoppers: A testament to the effectiveness of their product flywheel strategy. +1 Global Rank Position: Reflecting Oreo's ascending position in the global market. Ad of the week https://www.youtube.com/watch?v=5y0fGsQU5zg&t=4s Coming up next week: Eddie Obeng - Building High Performance Organizations

Prof. John Dawes, an expert in NPS and customer satisfaction metrics, questions the effectiveness of NPS as a singular customer satisfaction measure. The podcast explores the limitations of NPS, alternative metrics, and the role of customer satisfaction in driving growth. It also discusses the research of the Erenberg Bass Institute on brand growth potential and the flaws of using NPS as a performance metric.

Welcome to another episode of the Barber’s Brief. A segment where we cover news that caught our eye, a marketing moment where we highlight a case study, and our ad of the week. Enjoy the show! Our Hosts: Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠ Get in touch with our hosts: Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/ Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠ In the News: Unilever promotes internally to appoint new top marketer. Source: Marketing Week - https://www.marketingweek.com/unilever-appoints-new-top-marketer-promotes-internally/ What B2Bs Need to Know About Their Buyers. Source: HBR - https://hbr.org/2022/09/what-b2bs-need-to-know-about-their-buyers Nestle promises an across-the-board increase in marketing spend. Source: Strategy Online - https://strategyonline.ca/2023/10/19/nestle-promises-an-across-the-board-increase-in-marketing-spend/ Synthetic data is suddenly making very real ripples - Mark Ritson Source: Marketing Week - https://www.marketingweek.com/synthetic-data-market-research/ Amazon upgrades ad suite with new data clean room, AI image generator Source: Marketing Dive - https://www.marketingdive.com/news/amazon-unboxed-advertising-data-clean-room-ai-image-generator/697825/ Unilever thinks purpose is pointless for some brands Source: The Message - https://the-message.ca/2023/10/27/new-unilever-ceo-downplays-purpose-and-hikes-adspend/ The Marketing Moment: ZGM: AB is Calling Background In order for Alberta to thrive now and in the future, we need skilled, young labour. Labour that we just can’t pump out fast enough organically. So, we need to attract skilled workers from other parts of Canada. Workers who may not realize the career and lifestyle opportunities, along with the affordability advantages that Alberta has to offer. Challenges Focus group research found that Alberta is portrayed by some as lacking in culture and diversity. We knew this version of Alberta wouldn’t appeal to skilled, young workers living, for example, in the urban centres of Toronto and Vancouver. We would need to address their misconceptions of Alberta head on by using publicly available and completely defensible data to compare Alberta’s advantages in affordability, career opportunities and lifestyle to other strategic Canadian cities. Strategy Saying that “Alberta is diverse and rich in culture” could easily be dismissed as marketing language. The messaging needed to focus on jobs, housing and lifestyle, with imagery showcasing a diverse, culturally rich province. Lead with The Cost of Living targeting Toronto & Vancouver Execution Launched Summer 2022: Website, Radio, Audio, Digital & Social in Van + Tor featuring AB advantages including affordable homes, liveable city, family friendly, career opportunities Fall 2022 - OOH takeover at Yonge-Bloor in Tor + Granville-Robson in Van + Wrapped Vancover Sun paper Results AB had the biggest positive net migration from other provinces Alberta's population grew by 60,000 in the quarter following the campaign– more than any other year since they began estimating populations in 1951. Ad of the Week The King & The Viking - Beats by Dre The Norway international features alongside the one the Los Angeles Lakers superstar in a new promo campaign entitled "The King and The Viking," in which the pair connect with their families on the day before a big game. In the promo, Haaland receives a heartfelt message from his father and agent, former footballer Alfie. Meanwhile, the man known as "King James" receives a pre-match pep talk from his wife, Savannah. AD Link: https://youtu.be/EuUXiJW2HjY © 2023 Sleeping Barber

Right on time for the final sprint! Q4 marks the high-pressure season for countless advertisers and industries. While most are busy putting the final touches on their campaigns for the impending "cyber 5" period, we urge you to take a moment to tune in. This week, we're joined by Samantha Kelley, CEO of Touché! Canada and Omnicom Media Group (OMG) Montreal, Canada's largest media agency. Samantha shares valuable strategies that advertisers should be considering as they head into this incredibly "scrappy" period. Enjoy the show. Our Guest Samantha Kelley: https://www.linkedin.com/in/samantha-kelley-7809b11/ Touché!: https://www.touchemedia.com/en/ Our Hosts: Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠ Get in touch with our hosts: Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/ Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠ Podcast Literature: Amplified Intelligence: https://www.amplifiedintelligence.com.au/dr-karen-nelson-field/ Impact of Creative on Advertising Effectiveness: https://www.kantar.com/inspiration/advertising-media/the-advertising-multipliers-that-matter-are-not-what-marketers-think The Markov Curve: https://channelmix.com/blog/markov-chain-marketing/ Timestamps 0:44 - Introduction to Samantha Kelly, CEO of Touché! Canada and Omnicom Media Group 3:12 - Q4 has become more of a marathon than the sprint it used to be 4:10 - Shopping habits of consumers 6:45 - How media consumption habits are affecting media buyers 7:56 - Applying viewer attention to ad platform impressions 9:16 - The impact of viewer attention on the measurement of long v. short term activations 11:03 - Pandemic and Inflationary affects on consumer shopping behaviour 13:55 - SportChek case study 16:50 - AI-based tech to build ad creative and increase speed to market 18:30 - Ad units to leverage in Q4 19:52 - The growing opportunity with Retail Media Networks (RMNs) 23:24 - How media buyers can integrate RMNs with brand s 25:05 - Splitting media budget between brand with activation ads in Q4 26:15 - Advice for winning Q4 28:55 - Planning holistic campaigns versus splitting budget between traditional v. digital media 30:53 - Audio placements: radio and podcast opportunities 32:22 - Media Mix Modeling and optimization of media spend 34:00 - The rule of thumb for splitting budget between media and creative 35:07 - Balancing reach with personalization 36:30 - Reaching loyal versus light customers 38:20 - Tips for small and medium-sized businesses 40:10 - Setting budgets for the holiday season & the Markov curve 42:44 - How to maximize ROI during the cyber 5 44:41 - Should companies hide online products to steer people into a store? 48:22 - Why retailers shouldn’t force customers into a sales channel 50:37 - Marketing metrics to focus on 54:04 - Why measurement is a big challenge 55:43 - Incrementality is the game, not ROAS or ROI 58:14 - Things to avoid in Q4 59:40 - Post-pod with V and Marc Where to listen Apple Podcasts: https://podcasts.apple.com/ca/podcast/the-sleeping-barber-a-business-and-marketing-podcast/id1609811324 Spotify: https://open.spotify.com/show/4v0kaM350zEY7X2VBuyfrF?si=7083317d5afd488b ⁠⁠ Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84MWVjYWJhNC9wb2RjYXN0L3Jzcw?sa=X&ved=2ahUKEwji_oSOopP-AhXnlo4IHTZKBgYQ9sEGegQIARAC Youtube: https://www.youtube.com/@sleepingbarberpodcast © 2023 Sleeping Barber

Welcome to another episode of the Barber’s Brief. A segment where we cover news that caught our eye, a marketing moment where we highlight a case study, and our ad of the week. Enjoy the show! Our Hosts Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠ Get in touch with our hosts: Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/ Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠ In the News: Eddie Bauer Changed its logo because Gen Z doesn’t read cursive: https://www.fastcompany.com/90963252/eddie-bauer-new-logo-ditches-script-and-adopts-a-goose Source: Fast Company ‘Trust your gut’: Marketing leaders on prioritizing wellbeing when job hunting. https://www.marketingweek.com/marketing-leaders-prioritising-wellbeing-job-hunting/ Source: Marketing Week Marketing enters its Taylor Swift era: Here’s what the numbers say! https://www.marketingdive.com/news/taylor-swift-era-marketing-ads-numbers-statistics/695775/ Source: Marketing Dive AD Platforms are Dropping New Toys for the Holidays https://marketingnewscanada.com/news/new-toys-from-meta-pinterest Source: Marketing News Canada Canadian Survey of Consumer Expectations—Third Quarter of 2023 https://www.bankofcanada.ca/2023/10/canadian-survey-of-consumer-expectations-third-quarter-of-2023/ Source: Bank of Canada Ads don’t wear out, Only marketers do https://www.marketingweek.com/consumers-tired-ads-marketers/ Source: Marketing Week The Marketing Moment Sprite: Heat Happens, Stay Cool. Literature links: Marketing Interactive: https://www.marketing-interactive.com/sprite-launches-global-campaign-to-urge-people-to-keep-cool-in-the-heat Ogilvy: https://www.ogilvy.com/work/heat-happens Kantar: https://kantar.turtl.co/story/brand-footprint-2023-p/page/6/5 Ad of the Week Cadbury - Garage https://www.youtube.com/watch?v=JHEJfRnWyBM © 2023 Sleeping Barber

Roger Martin, a renowned business and marketing expert, discusses the importance of making promises to customers in this podcast. They explore the relationship between branding and customer promises, the effectiveness of promise-based advertising campaigns, and the significance of delivering on promises. They also share examples from companies like Amazon Prime and Snickers to illustrate the impact of promises on business success and differentiation. Overall, this episode provides valuable insights into creating valuable promises and unifying organizations around customer-centric strategies.

Welcome to the first-ever episode of the "Barber's Brief." A bi-weekly segment that focuses on bringing the latest news that caught our attention, but more importantly it will provide a platform to engage with you our listeners. We hope that you enjoy it! Our Hosts Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠ Get in touch with our hosts: Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/ Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠ In the News: Lululemon & Peloton Deal: https://www.cbc.ca/news/business/lululemon-peloton-partner-1.6980800 Nike Pledges to ‘stay on the offensive' as it increases focus on demand generation: https://business.linkedin.com/marketing-solutions/b2b-institute/making-a-promise-to-the-customer Only one in five CMO-CFO relationships are truly collaborative: https://www.marketingweek.com/cmo-council-cfo-relationship/ The New Coke Y3000: https://www.inc.com/minda-zetlin/coca-cola-just-did-something-no-company-has-ever-done-heres-how-coke-drinkers-are-reacting.html Microsoft debuts a platform to help retailers launch and scale an ad business: https://www.marketingdive.com/news/microsoft-retail-media-networks-launch-scale/695344/ Hornets launch jersey-patch deal with influencer MrBeast: https://www.espn.com/nba/story/_/id/38547974/hornets-launch-jersey-patch-deal-influencer-mrbeast Our Marketing Moment How Lidl uses excess share of voice to boost sales & market share: https://www.youtube.com/watch?v=bb-6PCbsdyc&t=325s Ad of the Week IKEA - The Swedish retailer is stepping away from the picture-perfect catalogue promo this time https://www.thedrum.com/news/2023/10/02/ad-the-day-ikea-literally-spills-guts-brutally-honest-campaign Where to listen Apple Podcasts: https://podcasts.apple.com/ca/podcast/the-sleeping-barber-a-business-and-marketing-podcast/id1609811324 Spotify: https://open.spotify.com/show/4v0kaM350zEY7X2VBuyfrF?si=7083317d5afd488b ⁠⁠ Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84MWVjYWJhNC9wb2RjYXN0L3Jzcw?sa=X&ved=2ahUKEwji_oSOopP-AhXnlo4IHTZKBgYQ9sEGegQIARAC Youtube: https://www.youtube.com/@sleepingbarberpodcast © 2023 Sleeping Barber