SBP 049: The Barber's Brief - December 14, 2023

Welcome to another episode of the Barber’s Brief. A segment where we cover news that caught our eye, a marketing moment where we highlight a case study, and our ad of the week.

Enjoy the show!

Our Hosts:

Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠

Get in touch with our hosts:

Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/

Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠

In the News

WARC - The future of strategy: Marketing is in desperate need of a reality check

https://www.warc.com/newsandopinion/opinion/the-future-of-strategy-2023-marketing-is-in-desperate-need-of-a-reality-check/6378

Adexchanger - Adalytics Exposes An Alleged $10.5 Billion Black Hole In The Google Search Partners Program

https://www.adexchanger.com/online-advertising/adalytics-exposes-an-alleged-10-5-billion-black-hole-in-the-google-search-partners-program/

Techcrunch - AWS brings palm-scanning “Amazon One Enterprise"

https://techcrunch.com/2023/11/28/aws-brings-amazon-one-palm-scanning-authentication-technology-to-the-enterprise/

Marketing Dive - IPG Mediabrands strikes a deal with Amazon for ad-supported streaming Amazon’s fledgling ad-supported offering.

https://www.marketingdive.com/news/amazon-ipg-mediabrands-deal-ad-supported-streaming/702147/

Financial Post - Canadians now allocating 15.4% of their income to pay debts compared to 13.2% for Americans

https://financialpost.com/news/mortgage-crunch-hits-canada-economy

Marketing Dive - What Coca-Cola’s generative AI experiments mean for the brand’s future | Marketing Dive

https://www.marketingdive.com/news/coca-cola-coke-ai-openai-lessons-plans-interview/701265/

The Marketing Moment

Dove - The Real Cost of Beauty

This was a campaign the aired earlier in the year which aims to to create a safer, healthier online environment for younger generations. Ogilvy UK and Ogilvy Toronot

Sources:

Campaign Landing Page: https://realcostofbeauty.dove.com/

https://www.razorfish.com/work/dove-real-cost-of-beauty/

https://www.hsph.harvard.edu/striped/wp-content/uploads/sites/1267/2022/10/Real-Cost-of-Beauty-Report-10-4-22.pdf

https://www.ogilvy.com/work/cost-beauty

https://www.marketingmag.com.au/featured/cost-of-beauty-dove-pushes-for-kids-online-safety-act-in-latest-campaign/

Ad of the Week

Amazon's Christmas ad for 2023 called "Joy Ride." It's not your usual sleigh ride—it's a sweet story about three lifelong buddies who take us on a trip down memory lane. They show us that the greatest gifts aren't always in fancy boxes but in the special moments we enjoy together.

Watch Here - ⁠https://www.youtube.com/watch?v=jmF0bOCa_4Q

Coming up next week:

Special Year in Review Episode with Elena Hengel From Marketing Architects and Conor Byrne from That’s What I call Marketing.

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