The Tom Ferry Podcast Experience

Welcome to Confidence & Conversion! This show is all about feeding you ideas and dialogues so you can conduct more productive conversations with prospects. On this premiere episode, super coach Jeff Mays joins me to discuss how to use the announced mortgage interest rate hikes to your advantage to get potential sellers off the fence and on the market. We share some tips on how to have this conversation and dialogues to use, do some role playing, and talk about what matters most to homeowners today – all in just 10 minutes!

Welcome to the debut episode of Luxury Code! I can’t think of many better guests for a show all about luxury real estate than my longtime friend and client, Beverly Hills luxury expert Christophe Choo. And he shared so many rich insights, one episode wasn’t enough. So in part one of this two-part premiere, Christophe opens up to discuss: His origin story and how he broke into luxury real estate The mindset required to succeed in high end real estate The lengths he goes to when preparing for listing presentations Networking tips and more! He also shares a warning for those who see big commissions and think it’s all too easy.

News flash: The surging popularity of short-form video doesn’t mean long-form video no longer plays a role in your overall marketing mix. At a recent video mastermind session at our Dallas office, Jason Pantana assembled a group of long-form video Rockstars who discussed what’s working now, their best tips, technical advice, and so much more. Whether you’re a video veteran or still too shy to get in front of the camera, this advice from Phil Gerdes, David Caldwell, Erica Wolfe, Jeremy Knight, Chris Kwon, Christophe Choo, Brad McCallum, Tim Macy, and Ray Ellen will help you get started, build a following and start seeing powerful results.

When building a business, you’re going to make mistakes. It’s how you learn. On today’s premiere episode of Team Builders, I’ve got two Rockstar team leaders willing to share both the highs and lows of building their team – Doug Edrington of Berkshire Hathaway HomeServices J Douglas Properties in Chattanooga, TN and Matt Curtis of Matt Curtis Real Estate in Huntsville, AL. We start out talking about mistakes made and cover some of the things you just don’t think about when you’re starting a team... things that later come back to bite you. We also talk about: Figuring out your “sweet spot” Creating the right company culture How to deal with agents leaving or getting let go Branding and lead gen tactics – what’s working now The most profitable lead source You also won’t want to miss Doug’s story about how he learned a competing brokerage was using his videos to train their agents! Check out episode 1 and sound off in the comments to let me know what you want to see in future episodes.

Our newest show, “This Week in Marketing” launches with a doozy of a guest... If you don’t recognize the name Eric Simon, you surely know him as The Broke Agent. Eric launched The Broke Agent Instagram account six years ago and has since amassed more than 330,000 followers – all with his playful jabs at the struggles and realities of working in the real estate industry. But today, Eric is here to talk seriously about social media. We’re also joined by marketing expert Jason Pantana and our own social media manager Courtney Gracia for a roundtable discussion about: How to grow your reach organically The importance of “getting your hands dirty” Where and how to find inspiration and creativity The biggest mistakes agents make on social media 3 things that make you technologically relevant And so much more! Don’t miss this chance to get the tips you need to grow your follower count and build your brand on social.

A new year often brings new laws on the books, but that’s not what I’m talking about today. I’m talking about what rules you’ll establish to make 2022 your best year ever ­– both personally and professionally. The beautiful thing about being an entrepreneur is that YOU get to decide.

Imagine not needing to make calls because your video content is attracting so many clients. While it might seem like a pipe dream to some, it’s the reality for the video Rockstars on today’s podcast. When we recently invited a handful of agents to the Dallas office for a video mastermind, they shared just about everything you need to know about how to succeed with real estate video marketing: How and when they create their content What and when they post The exponential reach of video that many agents overlook Tips on how to communicate on video The critical importance of authenticity Why shooting video is like working out They also open up about their initial fears – you’ll be surprised at how many of these people who seem so natural in front of the camera once had the same fears that prevent agents from using video to its full potential. Our own marketing expert Jason Pantana hosts this fascinating roundtable discussion featuring Phil Gerdes, David Caldwell, Glennda Baker, Ray Ellen, Katie Day, Steven Kim, Zachary Foust, and Chris Kwon. Get your note pad ready and listen up!

Ever find yourself saying, “Just a few more revisions and we can finally release this.” And then... you get busy and it never happens. And nothing changes because you aren’t getting your content, your videos, or your ads out to the world. Watch today’s Mindset Monday for an important message and make it a rallying cry to get more done throughout 2022.

Surviving in this industry – let alone thriving – isn’t easy. But it always helps when you can learn from those who’ve gone before you. Huntington Beach, CA agent Gantry Wilson was the first person to join Tom Ferry coaching when I started this company many years ago. (Fun fact: He’s also the only person named “Gantry” in NAR’s entire roster!) Since that time, he’s been through all the cycles of this industry. He’s experienced extreme highs and low lows, and now he’s finishing his best year ever! On today’s podcast, he discusses both sides of that equation openly and honestly. He also shares tons of great advice for agents at any stage of their career. And in return, I have a few “carefrontational” bits of advice for him and actions I see he could be taking. If you want some great tips for your business – AND you want to see the kind of real, give-and-take relationship that can be formed through coaching – you won’t want to miss today’s podcast. I know you’ll relate to Gantry’s journey and learn from his success.

Let’s be real... Heading into 2023, you don’t want to feel stuck in the same place you are now. You want to improve yourself in 2022. So how do you make changes so you have more to offer and can create the life you desire? The answer is in today’s Mindset Monday.