The Tom Ferry Podcast Experience

Premier athletes perform at the top of their game for six, seven months, max... and then they get an entire “off-season” to rebuild and recover. A businessperson like yourself doesn’t get that luxury, so it’s up to you to make a conscious effort to let your body recover. Burnout is real my friend, and if you don’t stop to recharge your energy, your health, and your focus every once in a while, you’re definitely not performing at the top of your game. Am I talking to you?

What happens when L.A. and NYC luxury agents – who accounted for nearly $20 million in GCI in 2021 – converge in a Dallas podcast studio? YOU get to hear multiple perspectives on what it takes to succeed in luxury real estate, that’s what. On today’s Luxury Code, Jon & Lauren Grauman from the Westside of L.A. and Steven Cohen from Manhattan share their insights into the true meaning of luxury, the importance of authenticity, marketing tips and more! Whether you’re a luxury agent looking for tips or you aspire to break into luxury real estate, be sure to join us for part one of this two-part episode.

If there’s one takeaway from today’s Tom Ferry Podcast Experience video roundtable, it’s this: The only way to get better at video is to start, put them out there and do better next time. That’s how you learn. But if you’re not even trying, you’ll never grow and you’ll miss out on massive exposure possible through video marketing. So I assembled four video Rockstars – Katie Day of Houston, TX, Steven Kim of Toronto, ON, Erica Wolfe of Palm Beach County, FL, and David Caldwell from the suburbs of Portland, OR – for today’s episode, and what I love about these four is that they all do very different things with video. Which, in itself, makes a great point – be your authentic self on video and you will succeed! Watch or listen for their insightful tips and tricks, plus a list of “must see” videos from some of our industry’s best.

On today’s Team Builders, I’m excited to continue my conversation with Lisa Chinatti and Tom Toole, talking all things recruiting, retention, culture building and more. In part two, we cover: How to systematize retention Tips for responding to adversity Culture and community building Creating agents who aren’t “portal-reliant” And much more!

The world is speeding up and competition is increasing every day. What are you doing to stay ahead of that curve? Because here’s what I know – doing the same-ol’ things you did in 2021 will actually reap fewer rewards in 2022. It’s time to decide what you’ll add to your skills, offerings, actions, effort to make 2022 truly extraordinary.

Today’s episode of This Week in Marketing picks up where we left off with short-form video superstars Zachary Foust, Glennda Baker, and Scott Betley, better known as @ThatMortgageGuy. In part two, we discuss: The importance of just being yourself How to create that all-important hook at the beginning of your videos The best video tips for 2022 Why “the scariest place is in your own head” Be sure to follow @ZacharyLoft, @GlenndaBaker, and @ThatMortgageGuy and then watch this episode to learn their secrets to success!

Houston agent Katie Day won a coaching call with me in 2018. At the time, she was in just her second full year in real estate... and on track to sell 87 homes! My advice was simple – hire another agent and start building your team immediately. She ran with that advice and now three years later, she and her MOVEMETOTX team finished 2021 with 200 closed and pending transactions... and Katie’s goal is to double that number in 2022! So I asked her to join me on today’s podcast to shed some light on how she: Quickly achieved success when she started in real estate sales Found the right people to grow her team Onboarded those people successfully Overcame mistakes made in the process And so much more! If you’re a new agent with big ambitions or anyone looking to grow a team, I know you’ll find value in Katie’s wisdom.

“They don’t leave the company. They leave the leader.” Lisa Chinatti shared these honest words of wisdom on today’s episode of Team Builders. And she would know. Both she and Tom Toole have endured the pain of losing a large portion of their sales teams at one point in their careers, but they’ve each learned from that experience and emerged stronger as a result. I’m excited to welcome both Lisa and Tom to Team Builders for an honest conversation about all things recruiting, retention, and finding that delicate balance that keeps people happy and on your team. They had so much valuable insight to share, this is just part 1 of 2. Don’t miss it!

“In two years, you’re gonna wish you did this two years ago.” That’s some sage advice from Zachary Foust talking about how TikTok, Reels, and short-form video in general is here to stay. For today’s episode of This Week in Marketing, I was joined by three TikTok real estate Rockstars – not only Zachary, but also Glennda Baker and Scott Betley, who might be better known as @ThatMortgageGuy. In part one of this two-part episode, we tackle: Are you too late to join now? (The quote above should answer this.) Tips on getting started and finding your voice How short-form video can replace phone prospecting, and much more! Be sure to follow @ZacharyLoft, @GlenndaBaker, and @ThatMortgageGuy and then watch this episode to learn their secrets to success!

In today’s fast-moving world, relevance is critical. But gaining – and retaining – relevance requires effort. Is it time to reinvent who you are and what you have to offer? Find out in this week’s Mindset Monday.