The Tom Ferry Podcast Experience

With high enough standards, you don’t need a mega team to create mega results. Teresa Cowart leads a team in Savannah, GA, where her 17 agents averaged 47 closed transactions in 2021! And she joins me on today’s episode of Team Builders to reveal how they do it. From accountability and production standards to the importance of tracking and measuring, Teresa shares her experience and insight into how to run a highly efficient team.

Challenges are going to arise. People are going to leave. Clients are going to ghost you. When these things happen, do you take it personally and let it derail you? Or do you stay on your path and keep moving forward? Let’s agree to respect the journey people are on... and remain focused on your own.

There’s never been a better medium to earn consumer trust and demonstrate your knowledge than video. But if you’re still floating aimlessly, unsure of where you fit in the video landscape, today’s episode of This Week in Marketing is for you. In just 13 minutes, Jason Pantana breaks down five real estate video avatars to help you determine the ideal video style you should adopt.

Circle dialing and calling your past clients don’t really have anything to do with each other. Except one thing: They’re both highly effective prospecting strategies to use today. On today’s episode of Confidence & Conversion, I continue my conversation with Tom Toole and we role play scripts and dialogues for both of these strategies. Tom also talks about the importance of staying on top of market conditions and three ways he stays dialed into what’s happening on a regular basis. All of that is packed into just 10 minutes... don’t miss it!

“Brokers are a dime a dozen. Even at the luxury level, they’re everywhere. If you can’t differentiate yourself and have a confident conversation with buyers and sellers about what’s really going on... you’re dead in the water.” Sage advice from Kirsten Jordan, longtime New York real estate professional and the first female agent cast on Million Dollar Listing New York. She joins me on today’s episode of Luxury Code to share even more great insights, including: How she embraced an empowering persona – even BEFORE being cast on MDLNY Her 3 keys to success in luxury real estate Marketing tactics today’s high-end sellers demand And lots more! Be sure to follow Kirsten’s advice on the shift she made to never limit herself, and I guarantee you’ll achieve your own path to success.

Every year, real estate consultants T3 Sixty release the Swanepoel Trends Report, tackling some of the most relevant topics concerning our industry. With the recent release of the 2022 report, I asked T3 Sixty’s president Jack Miller to join me on today’s episode of the Tom Ferry Podcast Experience to discuss all 9 trends they’ve identified. We cover everything from what the industry might look like in five years, to why the demand for housing isn’t decreasing anytime soon, to the impact of tech and emerging players in residential real estate. If you want to be in the know and be able to speak intelligently about where our industry is headed, I strongly suggest you don’t miss this one!

As team leader of Arizona-statewide real estate group The Laughton Team, George Laughton oversees approximately 150 agents closing 3000 transactions annually for a total of 1 billion dollars in volume. So he knows what it takes to successfully build a powerhouse real estate team. But today’s episode of Team Builders isn’t only for those building mega teams. I also got inside George’s thought process for anyone looking to start growing a team from scratch. Whether you’re looking to take that first step or already managing a team, George’s insights are too valuable to miss. Make sure you watch or listen to this one!

“Best hairstylist near me.” “Great sushi near me.” “Reliable plumber near me.” Sound familiar? People use Google to search for resources like this all the time. So it only makes sense to have a strong presence on Google for that next search for “Best real estate agent near me.” That’s why your Google Business Profile (GBP) is so important, and today’s This Week in Marketing is devoted to helping you make the most of yours. Let me and Jason Pantana make sense of it all and walk you through some key tips to win more local business through the power of Google search. Also be sure to download this free resource, The Real Estate Guide to Google Ranking Success.

Throughout history, ambitious people have been able to shatter glass ceilings and achieve more than ever thought possible. Why? Because they were obsessed. They were fully committed to their goals and stopped at nothing to achieve them. I know you have a similar ambition within you. So... what’s your four-minute mile?

Many homeowners today are scared to move because all they hear is how difficult it is to buy a house, and they feel like they’ll be stranded with nowhere to live if they sell. Tom Toole is here to dispel that notion. I asked him to join me on today’s Confidence & Conversion to talk about some of the objection handlers every agent needs in today’s competitive market. It’s always enlightening to role play with Tom Toole. The guy works on his scripts and it’s obvious. Watch this episode to learn the important scripts to overcome those consumer fears.