The Tom Ferry Podcast Experience

Most marketing channels are so oversaturated with content that you might be lucky if your posts are even seen before they disappear from the feed. Luckily, there are better ways to attract attention easily. The goal here is not to just have your content seen, but to make it work for you over time. On today’s episode of This Week in Marketing, Jason Pantana is going to show you three channels that will build your long-term internet presence. 

In markets like Orange County, California, high-dollar luxury real estate is flying fast. With this much competition, you need to move fast and make your offers stand out above all the rest. Enter Susan Piazza. This week on Confidence & Conversion, Susan lets me in on her three-step system which ensures that she almost always gets accepted on the first or second offer. I don’t know how long it took for her to discover such an effective system, but it’ll only take you a little over five minutes.

What does it take to work with celebrity clients, double your numbers in a year, provide massive value, and build a successful business in luxury real estate? It all starts with mindset and energy, and it’s hard to think of someone who displays this better than Joy Metalios. In this Luxury Code, Joy shares with me the secrets of her mental toughness and marketing tactics. You’ll be inspired to set bigger goals, accept crazy challenges, and hold yourself accountable. Stick around to the end of the show, where I challenge Joy to bet even bigger on herself. I have a feeling I’m going to lose some money on this bet!

14 years ago, Daniel Blackwell was living out of his car in the parking lot of his office. Today, Dan has closed over a billion dollars in sales and struck a name for himself as one of the sharpest agents in multifamily real estate. His secret? It’s not a secret! Dan has one of the most consistent and insightful video channels out there, and he’s always willing to share his knowledge with anyone looking for help—including you.    This week, I talked with Dan about: Making video that works for you Breaking into the apartment game A checklist for your renovations

Me and Alyssia Essig go way back. Over her 25 years in the business, she’s done it all, from working on her own, to leading teams, and now she’s teaching leadership as one of our coaches! This week, Alyssia is going to tell you the 5 vital steps to building a dream team that will grow your business. You’ll learn: The questions you need to ask before building a team How to hire – get someone who wants to do the things you hate! Choosing your team model and your business model And that’s only scratching the surface. Watch or listen to this 30-minute conversation to begin thinking bigger and taking the first steps towards building your perfect team.

If change never stops, then why do we resist it? Why do we struggle with things beyond our control instead of using them to find our own greatness? I want to challenge you to take a look at the way that you adapt to the new. Where could you see an opportunity instead of an obstacle?

You’ve probably heard me say it before: it’s all about relationship marketing. And one of my favorite ways to do this is with a geographical farm. Farming will not only boost your business, but when done right, could make you the most popular person in your community. I sat down with Monica Carr to discuss how she built her farm into what it is today and how you can build yours. Imagine having people line up to get on your mailing list! Watch or listen, and you’ll understand why any consumer would be thrilled in live in Monica’s farm and take part in her community events. 

Austin is booming right now, and with a huge number of these buyers relocating from another state, it takes a superstar agent like Khani Zulu to make them feel comfortable and confident getting into their new homes. Khani has a brilliant process which includes specialized questionnaires, getting the most out of technology, and maximizing her time with relocation buyers. But it’s her unique philosophy of viewing every transaction through the eyes of an investor that I think will make this brief interview the most enlightening eleven minutes of your day. 

Michael Franco began his career in NYC as a lawyer, but his love for the city soon turned to a love for luxury real estate. In record time, Michael became a power broker in the New York luxury market, and this week, he shares some of his secrets for breaking into high-dollar listings and thriving at the top. A little hint: leveraging sales, self-promotion, and market knowledge!  

The only constant is change. And right now, the real estate industry is seemingly on the cusp of a whole new territory when it comes to blockchain, crypto, and NFTs. Here’s the thing – I’m not predicting a major shift anytime soon, but I do want you to be informed and prepared. The longer you wait to familiarize yourself with these innovations, the harder it will be to play catch-up. So I’ve asked Propy founder Natalia Karayaneva to join me on today’s episode of the Tom Ferry Podcast Experience to give you insight into how people are using these tools and the future impact they may have on our industry. Avoid this one at your own risk... you never know when someone might approach you about buying real estate with crypto gains, and I don’t want you to miss out on that opportunity.