The Tom Ferry Podcast Experience

It’s no secret that luxury real estate has changed. Properties that were once vacation homes are now becoming primaries. Homes are selling way before they even hit the market. With so many variables, how do you know your clients’ needs before they even do, attract business, and always stay steps ahead of the competition? Allow me to introduce you to Valen Lindner… This week, Valen is going to share with you her secrets to: Getting the inside scoop on luxury listings Making a name in the luxury market using what you already have Networking for referrals Having a lot of fun along the way WARNING: After watching or listening to this episode, you may be tempted to buy real estate in Park City, Utah. Valen’s wisdom is just that good… In this episode, we discuss… 3:48 – Where Valen was just 4 years ago 5:43 – Valen’s components for success 8:45 – Trusted advisor = Referrals 10:25 – The insider track 11:48 – Video, email, and everywhere 13:45 – Big luxury parties for networking 17:21 – Know what’s not being done and do it 20:52 – Skiing, snowboarding, and strategy 22:23 – Connect with Valen    

STOP complaining about a lack of inventory! I don’t want to hear it. We sold seven million homes in the U.S. last year, and things are only getting better. It’s time to focus on what you can control… And what can you control?   If you’re Jeff Mays, you could practically sell rain to the clouds. In this week’s episode of the Tom Ferry Podcast Experience, Jeff and I talk about strategies for open houses, circle dialing, and prospecting that make doing the hard work feel more like playing to win. You’ll learn: The 10 “Mays Knockout Questions” to use at open houses The secret ingredient to include in your mailer Super hacks for successful prospecting   And that’s just the start; we even cover proper posture! You’ll want to watch, listen, repeat.  

At only 37-years-old, Jen Dillard is running a team of 12 agents and is on track to do $100 million in volume by the end of this year. You could say her growth potential is unlimited, but Jen doesn’t actively recruit for her team… Instead, she concentrates on fostering a culture that attracts the exact people she’s looking for! In this episode of Team Builders, Jen is going to take you through how she built and maintains her thriving team, including: How she welcomes on people who aren’t already in real estate Finding purpose in mentoring The marketing powerhouse of social media Several things Jen wishes she’d known earlier This is not one to miss. Listen, watch, get to growing!

Life is always moving along smoothly until suddenly it isn’t. Some obstacle always seems to pop up to try to stop us.    When this happens, are you the person who gets stuck banging your head against it? Or are you the one who leans in, thinks sharp, and keeps moving?

Everyone is always looking to find more clients, but maybe the best strategy is to help them find you. Because they’re looking! People want to buy houses, and they’ll go with an agent who turns up when they press “search” on whatever platform they’re using. Having poor search optimization (beyond just the standard search engines) is like having a “CLOSED” sign hanging in your window. That’s why on today’s episode of This Week in Marketing, Jason Pantana is going to walk you through the three types of Search people use to find a real estate agent, why each is important, and how to optimize your presence on them. Watch or listen, follow the steps, and then check your analytics to see the results!

What if I told you that you could convert 30% of your online leads with a two-step process that takes almost no time or effort? It’s hard to even talk about without giving it away. Luckily, Jeff Mays is here to give you this little slice of brilliance in just five minutes. In the time it takes you to ponder “How could I be more effective today?” you could have already watched or listened. No excuses on this one!

Imagine this problem: your personal wine cellar is getting so full that you need to find extra storage. The problems of a successful luxury agent, right?! Now, imagine if it was your love for wine that could be your ticket into the luxury market… But what if you don’t like wine? Use something else you love! This week, the always amazing Ian Batra walked me through how he got his business rolling in the world of luxury and how you could, too. Ian’s magic formula? Merge your world with the world of your clientele. He’ll show you how to: Build relationships by letting clients in on the secrets of realty Make use of his 5 tried and true pillars of marketing Make yourself known and trusted in your communities If you’re not currently working in luxury real estate or just getting started, you’ll want to watch or listen to Ian’s wisdom, now.  

Ivy Zelman needs no introduction. Zelman & Associates is one of the absolute best resources for the real estate industry data points that you need to give your clients extraordinary value and certainty in working with you.   On this episode of the Tom Ferry Podcast Experience, Ivy talks with me about interest rates, inflation, investors, finding the right time to buy a home, and SO MUCH MORE. She is such an incredible wealth of knowledge that you’ll want to listen to this one a few times over.   I recommend you come back with a pen to take notes, and then you might even want to send this to some of your clients… It might just be the education that gets them ready to make that move!

Why do you want a team? For Joy Metalios, it’s all about delivering 5-Star service to every single one of her clients, no matter how much she stands to gain on a sale. It’s about taking every job, seizing every opportunity to give more value, and enjoying the journey together. It might not be about the money for Joy, but she currently has a team of TWENTY-THREE PEOPLE who closed 140 transactions last year at an average sales price of $2.5 million. I’d say she’s doing something right. On this week’s Team Builders, I talked with Joy about how to find the right team for you and what the best ways to lead are once you have them. You won’t want to miss this!

Most marketing channels are so oversaturated with content that you might be lucky if your posts are even seen before they disappear from the feed. Luckily, there are better ways to attract attention easily. The goal here is not to just have your content seen, but to make it work for you over time. On today’s episode of This Week in Marketing, Jason Pantana is going to show you three channels that will build your long-term internet presence.